Android jumps ahead of iOS in ad impressions

Android jumps ahead of iOS in ad impressions
Ad impressions are one approximation we turn to when trying to measure the success of a platform and in December one metric suggests that Android has zipped past Apple’s iOS in popularity. Chitika’s online ad network noted an interesting reversal - after a confident lead in November, iOS was trumped by Android in December.

This could be due to many people getting an Android handset as a gift. For this or for other reasons, Android has gone up in share to 51.6%, while iOS accounted for 46.5% of ad impressions on Chitika’s network.

So, on one hand we have the huge popularity of Android. Andy Rubin tweeted that over the Christmas weekend there 3.7 million Android devices activated. But on the other hand, the iPhone 4S has been selling like hotcakes and analysts expect that this past Holiday quarter would mark another record for the handset’s sales.

Chitika also mentions the fact that many phone makers bring their own ideas of the perfect Android device, while with Apple there’s only one handset.

There’s one key factor in ad impression stats we’d also have to count in - Android is known for its free apps. Last time we heard, Google’s platform had more of them than Apple, despite the App Store being larger than the Android Marketplace. Those free apps rely on ads for monetization, so here’s one other possible explanation. What do you think about these stats - are they indicative of what’s going on in the iOS/Android war?

source: AllThingsD



1. bloodline

Posts: 706; Member since: Dec 01, 2011

Just confirms what all of us have been saying and realising. android is better

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

My man you are 100% correct. +1 for you!

4. Alantef

Posts: 288; Member since: Sep 14, 2011

second that!

8. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

one person had a iPhone and had gave that a -1 ......+100 for you sir ,well said

24. FAW-Q

Posts: 63; Member since: Jul 29, 2011

You guys are happy about seeing more advertisements?! Android will always be a developer's cash cow! Paid Ad-less apps for iOS and Free Ad supported versions for Android! Yes, Android wins in the advertisement department.

37. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Better at poor optimization, better at freezing and bugs, better at being laggy, better at providing poor, quality apps. Yeah, that's the only thing Android is better at than iOS. ZING!

41. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

haters gonna hate :)

3. m1metal

Posts: 1; Member since: Jan 10, 2012

only gullible people buy ipoo because they think (its) simpler, Andro is king! Long Live the King!

7. SleepingOz unregistered

Well, they're too biased and in denial to see that their iPOS are overpriced. They should be really stupid to think that the more expensive, the better..

13. Astreo

Posts: 105; Member since: May 05, 2011

Oh well this is interesting...their POS is so overpriced that they think more expensive is better? lets do some easy math here...IPhone 4S = 200$...most new phones verizon are 250$-300$. AT&T is 200$ for good phones such as the S2 and wowzers the SAME pricing on really all those amazing high end androids you are all touting such as the Razer and Nexus that most of you claim to have are in the same boat as iOS.

20. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

No, we're comparing what we get and the price we pay for it, that is what tells us the iPhone is overpriced, not that it's more expensive than Androids. iPhone Pros: - Good Paid Apps - "Stable" OS Cons : - Small Screen - s**tty innards (800Mhz dual core?) - Locked up boring OS - Made of glass - Made by Apple (a company that practices dirty business methods) - Used by Tech-retards and their pet dogs Android Pros : - Screen Size up to my preference. - Open OS that is fully customizable. - Made of Metal (HTC and Razr) & hard plastic. - Good free and paid apps. - Known to the public as an advanced/ complicated OS. - Some of the best hardware for mobile devices (Eg. Exynos). - Most have expandable memory. Cons : -Rummage thru tons of crap apps before being able to find good apps. -Some devices might experience lag. As you can see, for Android, the pros outweigh their cons while for iPhone, the cons outweigh the pros by a landslide...So obiviously, paying $300 for an Android is more worth it than paying $300 for an iPhone.

28. gallitoking

Posts: 4721; Member since: May 17, 2011

you are a fandroid of course for you Android is your best option.... I can give my pros and cons for both OS.. but go into details.. people have choices.. some like iOS ans some like Android... there is no best OS.. only the best... for you...

38. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Well said. Course, as usual, Fandroids will go into denial and butthurt mode.

42. baaam

Posts: 61; Member since: Jan 06, 2012


47. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

i am sooo laghing at this right now, you realy think that the A5 is sh** beacause of a low clock speed? what about its graphics they are the best on any phone righ now

49. nb2six

Posts: 298; Member since: Apr 27, 2011


21. SleepingOz unregistered

Hey stupid iBiased fan boy, you're talking about carriers' contract prices. These rates are applicable only in the us, but you're too stupid to know about the existence of international market! The unlocked 4s costs around 850$ actually, where as the high-end DROIDS cost around 400-600$.

25. Astreo

Posts: 105; Member since: May 05, 2011

No, its not that im too stupid to know its that thats what i see on a daily basis. thats MY personal experience. Im just saying its silly to compare a phone just on pricing. also the reason that iphones are so much unlocked is because the demand for them is that high. if people are willing to pay it why wouldnt they charge? its a business.

26. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Yeah, even in other countries, on carrier contracts, iPhones still cost more than high end droids.I'm from Singapore, and when I got my SGS2 for S$290 (around S$490+, due to early re-contract), the 16GB iPhone cost S$499. So even after an early re-contract penalty, my S2 still cost lower than an iPhone, even thou the S2 is way better.

29. gallitoking

Posts: 4721; Member since: May 17, 2011

of course the iphone cost more... resell value.. Android is like a car.. it cost less as soon as you activate the phone.. with the iphone is like a house... the value goes up...

34. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

hahaha like a house? in this market? get your head checked dude

39. SleepingOz unregistered

ROFL! This is your dumbest statement so far! keep it up!

44. gallitoking

Posts: 4721; Member since: May 17, 2011

here in Az some house do go up in value... so research before contradicting anything... second.. my brother whom has been a member of the Apple army longer than me... everytimes the a new iphone comes out... ATT renews his contract sells the used iphone and has more than enough moeny to get the new iphone.. and gains about 50.00 bucks each time.. making my statement true... I will repeated again for Android users... he invests 200.00 for the new iphone.. sells his used iphone for 250.00 earning a new iphone and 50.00 in the process.. starts a new 2 year agreement with ATT. but he is not going anywhere..

45. remixfa

Posts: 14605; Member since: Dec 19, 2008

gallito, thats not going up in value, that is buying the phone subsidized and then turning around and selling it unsubsidized. i can go buy an SGS2 for 200 or less on contract and turn around and sell it for 300 or more on ebay. you know why most people dont do that? because then they get stuck with a contract and no phone. wow dude, u really are a nutter.

53. gallitoking

Posts: 4721; Member since: May 17, 2011

not if you are a member of the Apple army and your carrier is ATT. he does it every year...

40. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

gallitoking, what are you talking about? Apple iPhones most certainly don't go up in value. They will never go up in value because old iPhones are obsolete. Heirlooms like watches, paintings, furniture & exotic cars go up in value, not an iPhone. lol A Rolex or a TAG might go up in value through time but an iPhone would not. C'mon man that's crazy talk. I think you were just joking.

32. Garavainus

Posts: 2; Member since: Jan 10, 2012

How about one of my favorite comparisons: iPhone 4S for $200 vs Droid Bionic for $200 - storage: iPhone 16G / Bionic 16G with 16G SD - display: iPhone 3.5" / Bionic 4.3" - RAM: iPhone 512MB / Bionic 1024MB - Front Camera: iPhone VGA / Bionic 1.3 Mpxl And my personal favorite comparison: - LTE: iPhone NO / Bionic YES Yeah ... great deal on that iPOS

55. saiki4116

Posts: 413; Member since: Mar 31, 2011

talk about unlocked phone price...

5. henrickrw

Posts: 408; Member since: Sep 16, 2011

Real Deal

6. marinbuyukliev

Posts: 13; Member since: Nov 23, 2011

Android will kill iOS and iPhone and other is**t things just wait a little time

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.