Android jumps ahead of iOS in ad impressions

Android jumps ahead of iOS in ad impressions
Ad impressions are one approximation we turn to when trying to measure the success of a platform and in December one metric suggests that Android has zipped past Apple’s iOS in popularity. Chitika’s online ad network noted an interesting reversal - after a confident lead in November, iOS was trumped by Android in December.

This could be due to many people getting an Android handset as a gift. For this or for other reasons, Android has gone up in share to 51.6%, while iOS accounted for 46.5% of ad impressions on Chitika’s network.

So, on one hand we have the huge popularity of Android. Andy Rubin tweeted that over the Christmas weekend there 3.7 million Android devices activated. But on the other hand, the iPhone 4S has been selling like hotcakes and analysts expect that this past Holiday quarter would mark another record for the handset’s sales.

Chitika also mentions the fact that many phone makers bring their own ideas of the perfect Android device, while with Apple there’s only one handset.

There’s one key factor in ad impression stats we’d also have to count in - Android is known for its free apps. Last time we heard, Google’s platform had more of them than Apple, despite the App Store being larger than the Android Marketplace. Those free apps rely on ads for monetization, so here’s one other possible explanation. What do you think about these stats - are they indicative of what’s going on in the iOS/Android war?

source: AllThingsD



54. charulo316

Posts: 45; Member since: Oct 31, 2011

Why is it that certain people complain about Android phones on Verizon being overpriced compared to iphone. The Droid Bionic, Droid Razr, Htc Rezound, and Galaxy Nexus all come with lte and 32gbs of storage. They were $300 but how much is an iphone with 32gb? And no lte? Same price. Which one sounds more expensive now?

30. gallitoking

Posts: 4721; Member since: May 17, 2011

bored with the same arguments Android vs. iOS... moving to another topic

56. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

Gallito if your bored ,way don't you go and play with your Steve jobs doll ;)

27. baldilocks

Posts: 1555; Member since: Dec 14, 2008

I hate in app ads. There are tons of apps I had on my iPhone that have yet to have paid versions for Android and it drives me crazy. iOS apps are generally well more thought out as well. Don't get me wrong, I love my Galaxy S II, but Android apps leave a LOT to be desired.

23. Johnny_Mnemonic

Posts: 240; Member since: Oct 05, 2011

IPhone was yesterday. Today is android ,tomorrow android will rule

16. berniecalo

Posts: 7; Member since: Nov 16, 2011

I love my iPhone but I am not a fanboy and I admit it has its flaws. Although I've been and is still tempted to try Android just to try and experience the difference, I just won't do it. Although yes, the iPhone is expensive, I just feel I'd spend more on Android devices in the long run. Why? Because of the speed they release new models. As soon as I buy some brand-spanking new model, 2-3 months after, I'd feel cheated because a model or two will have been released with upgrades I would have preferred if I waited for a while longer. The iPhone lets me enjoy my phone for a very long time. Heck, even with the iPhone 4S released, 3GS owners would still be fine even if it is already 3 years old. Speed is still good, new apps are still compatible with it as well as newer iOS versions. I'd still get the value I paid for even if I paid a bit more at the beginning. This is just my point of view according to my personal experience.

15. Astreo

Posts: 105; Member since: May 05, 2011

Why do you people continue to argue about this? its preference. its really starting to get old coming to this site and seeing only "LAWL IPHONE SUX" and " ROFL DROID BLOWS" in every article. its really putting off alot of people. i recommend this website to people all the time and im about to start regretting it. Do you all own stock in google or apple? no then stfu. stop bitching about people who like iphones and the same goes for android. i love a good discussion as much as the next guy but the same arguements are being used on BOTH sides every time and its borderline childish the way this is happening.

17. steev57

Posts: 8; Member since: Dec 01, 2011

Yep, it has gotten pretty ridiculous. Everyone thinks their phone is superior to everything. Logical discussions have become scarce on this site.

19. berniecalo

Posts: 7; Member since: Nov 16, 2011


9. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

Everyone is saying how android is going to kill iPhone just because it's ad impressions went up by 5. I'm sorry but no, iPhone is not dying nor will die for a good while yet. The 4s has been selling in record numbers all over the world and people are saying that the iPhone is dying?

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

the iphone isnt dying. android is just the better platform. open source ALWAYS outsells a closed aproach.. 100% of the time. android gives you a ton more value for your money than iphone does. and for non fanboys, thats a big deal.

11. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

or its the fact that android is avaliable on hundreds of different phones. this adds another plus on to android and another downside, choice and compatability. the compatability issue can ben see in the applications avaliable on android, developers face a almighty chalenge if you want to create an app that works on all andoid devices, theres just too many variants. personaly i like my iphone because of the apps and gaming posobilities.

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

lolol. i love this old arguement. hate to tell ya, but iOS is more fragmented than android. Android may have more variations of phones, but the bulk of them run either 2.2 or 2.3 with only a scant few running ICS or 2.1 and less. iOS has less variations of phone (iphone, 3g, 3gs,4, 4s) but more varations in its OS spread. Why is that? Because while android comes OTA as soon as the manufacturer releases it, for anyone thats not on iOS5, they have to first learn of the update then go manually do it. Which most people DONT DO. There is way more variation in iOS versions across those few phones than there are with android's many phones. Fragmentation? ha. The apple is cut in way more slices than the robot.

14. knights4life03

Posts: 131; Member since: Jun 09, 2011

Well said remixfa

18. iamcc

Posts: 1319; Member since: Oct 07, 2011

Exactly. I've said this before but my girlfriend's brother and mom just got the iPhone4 a few months ago on Verizon and neither of them have updated to the latest software or had any clue what I was talking about when I asked them...

22. Dmann

Posts: 165; Member since: Oct 17, 2011

So true. I have updated 3 iphones from relatives. They didn´t even know there were updates and what they were for. They didn´t even remember their iTunes account password.

33. berniecalo

Posts: 7; Member since: Nov 16, 2011

so don't tell us..

48. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

ios more fragmented than android, thats a laugh. and yes it is true that there are less variants in android os versions that are curently active. but thats because most people with android smartphones change them every 4 months. your argument about ios framentation realy is made invalid by one thing, itunes. itunes automaticly alerts you when you have an update. plus apple servers struggled to stay online when ios 5 was released so the majority of iphone variants that can upgrade to ios 5 will be running it. i know how many dislikes this will probably get just because this page is filled with android trolls.

50. remixfa

Posts: 14605; Member since: Dec 19, 2008

your right.. it is a laugh.. i laugh every time someone tries to tell me its not true your itunes arguement is invalidated by one thing. THE USERS many if not most iphone users do not use itunes on a regular basis if at all. most people buy an iphone because they think they need it or they want a simple smartphone with better capabilities than their old phone. iphone owners have to be TOLD that there is an update, then log into itunes and physically get the update themselves. Do you really think the majority do that???? lololololol dude, i work in cell phones. most people dont even put their email in correctly with out help, much less get their own updates.

6. marinbuyukliev

Posts: 13; Member since: Nov 23, 2011

Android will kill iOS and iPhone and other is**t things just wait a little time

5. henrickrw

Posts: 408; Member since: Sep 16, 2011

Real Deal

3. m1metal

Posts: 1; Member since: Jan 10, 2012

only gullible people buy ipoo because they think (its) simpler, Andro is king! Long Live the King!

7. SleepingOz unregistered

Well, they're too biased and in denial to see that their iPOS are overpriced. They should be really stupid to think that the more expensive, the better..

13. Astreo

Posts: 105; Member since: May 05, 2011

Oh well this is interesting...their POS is so overpriced that they think more expensive is better? lets do some easy math here...IPhone 4S = 200$...most new phones verizon are 250$-300$. AT&T is 200$ for good phones such as the S2 and wowzers the SAME pricing on really all those amazing high end androids you are all touting such as the Razer and Nexus that most of you claim to have are in the same boat as iOS.

20. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

No, we're comparing what we get and the price we pay for it, that is what tells us the iPhone is overpriced, not that it's more expensive than Androids. iPhone Pros: - Good Paid Apps - "Stable" OS Cons : - Small Screen - s**tty innards (800Mhz dual core?) - Locked up boring OS - Made of glass - Made by Apple (a company that practices dirty business methods) - Used by Tech-retards and their pet dogs Android Pros : - Screen Size up to my preference. - Open OS that is fully customizable. - Made of Metal (HTC and Razr) & hard plastic. - Good free and paid apps. - Known to the public as an advanced/ complicated OS. - Some of the best hardware for mobile devices (Eg. Exynos). - Most have expandable memory. Cons : -Rummage thru tons of crap apps before being able to find good apps. -Some devices might experience lag. As you can see, for Android, the pros outweigh their cons while for iPhone, the cons outweigh the pros by a landslide...So obiviously, paying $300 for an Android is more worth it than paying $300 for an iPhone.

28. gallitoking

Posts: 4721; Member since: May 17, 2011

you are a fandroid of course for you Android is your best option.... I can give my pros and cons for both OS.. but go into details.. people have choices.. some like iOS ans some like Android... there is no best OS.. only the best... for you...

38. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Well said. Course, as usual, Fandroids will go into denial and butthurt mode.

42. baaam

Posts: 61; Member since: Jan 06, 2012


47. thebikerboi2

Posts: 144; Member since: Apr 01, 2011

i am sooo laghing at this right now, you realy think that the A5 is sh** beacause of a low clock speed? what about its graphics they are the best on any phone righ now

49. nb2six

Posts: 298; Member since: Apr 27, 2011


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