Amp'd Mobile and MTV partner to deliver entertainment content

Amp'd Mobile and MTV partner to deliver entertainment content

MTV Networks and the Mobile Virtual Network Operator (MVNO) - Amp'd Mobile have formed a partnership in order Amp'd Mobile to deliver video clips,ringtones, ringbacks, screensavers, wallpapers and other content from MTV, VH1, Comedy Central and all of MTV's channels to its subscribers. According to their agreement MTV will invest $50 million in the MVNO, which is expected to launch limitedly online on Dec. 15. Moreover, MTV Networks Chief Digital Officer Jason Hirschhorn will join Amp'd's board of directors. The two companies claimed that they are planning to develop joint marketing and promotions across MTV Networks' brands and advertising channels. In addition to the entertainment content from MTV, Amp'd also plans to offer clips from Viacom's CBS, News Corp.'s Fox and Disney's ESPN. As phonearena.com informed last week Amp'd Mobile plans to offer only EV-DO capable handsets, using Verizon Wireless network and the first handset to be launched is the Kyocera Jet slider phone.

 

 

Source: PRnewswire

FEATURED VIDEO

0 Comments

Be the first one to post a comment

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.