American and European Apple iPhone owners show less loyalty to the phone than in prior years

American and European Apple iPhone owners show less loyalty to the phone than in prior years
There is a small, but somewhat perceptible change in the air. Can you feel it? Yes, the Apple iPhone 5 is still selling like the proverbial hotcakes, but there is a new feeling that surrounds the iconic smartphone and Apple itself. Last night, we told you that Scott Forestall and John Broweet were both asked to leave the company's Board and the company itself. Apple Maps launched the same way the OS launched on the BlackBerry Storm 9530, half baked and full of bugs. Some Apple iPhone 5 units came out of the box scratched and dented. The Apple iPad mini did not overwhelm everyone (although we should note that pre-orders of the Wi-Fi only version are a complete sellout). The stock has fallen 14% in the last 5 weeks or so. In other words, there are cracks that are beginning to form on the Apple facade.

Apple iPhone owners are less loyal to the device than they were last year

Apple iPhone owners are less loyal to the device than they were last year

One major sign of Apple's fall from grace is the way that current Apple iPhone owners seem less loyal than in previous years. According to Strategy Analystics, loyalty has dropped a bit in the United States and more dramatically in Europe. The most recent Wireless Device Lab Report from the metrics firm showed that 88% of  U.S. Apple iPhone owners plan on buying their next phone from Apple. That represents a drop from the 93% of statesiders who answered last year that they would stick with the iPhone for their next smartphone. In Europe, the numbers show a lot more cracks beneath the surface. There, 75% of current Apple iPhone owners said that they would remain loyal to the device when purchasing their next phone, down sharply from the 88% who were loyal in Europe in 2011.

It turns out that iOS owners are among the most loyal users of any mobile platform. 21% of iOS users said that they would not switch to another platform at any price. The numbers show that iOS users are 52% more loyal to Apple than Android owners are to the manufacturer of their phone. Despite these figures, Apple's loyalty numbers are dropping and some put the reason for this on Apple's unwillingness to refresh what many are calling an aging OS with little innovation. Many of the changes that Apple made to to the hardware for the 6th generation of the iPhone were an attempt to play catch up with Android. These changes include the larger 4 inch screen, which comes at a time when the most popular Android model has a 4.8 inch display and LTE connectivity which also has been an Android feature for more than a year.

source: Electronista

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iPhone 5
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74 Comments

1. KickRocks

Posts: 266; Member since: Mar 22, 2011

People are becoming "hip" to the idea that apple isn't cool anymore, they SUCK

3. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Who suck?

61. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

its a sign of things to come for Apple...it'll get sliced in half! How can customers show loyalty when year after year they're being handed an overpriced phone with dated (not outdated) features and same old UI with no improvements in software and their latest phone is a hardware debacle as well?

16. webOSlove unregistered

Apple was never really cool. The UI is outdated. And its TOO simple. Yes Android is a bit complex, but id MUCH rather prefer some learning curves rather than none. This is how iOS works: Tap an Icon to open an application. Touch the "back" button to to back. Double tap "home" button to switch applications. Press home button to return to you widgetless, tedious homescreen. Its that simple. Its too simple its like it was made for a child.

64. whysoserious

Posts: 318; Member since: Jul 20, 2012

Wow! That, sir, is the shortest but the most complete iOS walkthrough I have ever seen in my life! You should apply as an iPhone reviewer here in PA.

71. webOSlove unregistered

I would, but I'm 14 :P

24. quakan

Posts: 1418; Member since: Mar 02, 2011

They don't suck it's the fact that iOS is becoming very stale but yet Apple is polishing it like it's a finished product and that the hardware (outer design) hasn't changed its look much. I have an iPhone 4 and I kept my fingers crossed that the leaked images for the iPhone 5 were not true not because it didn't look good, but mainly because it favored the 4 too much. Now we're going to have that same design again when they release the 5S in 2013, so it won't be until 2014 that we'll see a new design, hopefully. Apple needs some sort of refresh.

31. muck1

Posts: 13; Member since: Mar 02, 2012

people are going away from apple because they have nothing new and nothing to wow people anymore everytime android do a update is something you wanted or never seen before plan out and simple

34. quakan

Posts: 1418; Member since: Mar 02, 2011

I don't really agree with that statement. I do believe that Apple has new stuff but I believe that their desire for the industry image of perfection and not wanting to mess with their success is actually holding them back from being the company that has the latest and coolest product innovations. I really think they should look into producing more than one phone per year and take more product risk. With all due to respect, Steve Jobs is gone and will never come back, so I feel Tim Cook needs to show everyone that this is his company and he needs to not just play things safely and grab his company by horns and start shaking things up. He can't let Apple go the way of RIM.

48. Truth

Posts: 62; Member since: Jul 15, 2009

Apple's recent issues seem to be with their lack of perfection and too many product offerings. With a iphone 4, 4s, 5, iPad 3 gen, ipad 4th gen, ipad mini. Then throw in different cellular radios, wifi only etc, and you have a company that is spending less time on perfection and more time on pumping out different products, much like, dare I say, Android OEM's and everybody else. Apple was successful under Steve Jobs because they were different. They were arrogant, brash, hard headed, and did things the way they wanted too. No other company did that. They produced products and priced them high with high margins escalating their brand to exclusive or luxury status. They never admitted and denied there were ever any problems with their products. Their aura of perfection made customers loyal and potential customers curious. Apple is becoming like everyone else.

56. androiddownsouth

Posts: 598; Member since: May 02, 2012

You nailed the point home, literally, with your last sentence quakan. I love Android OS, but I wish Apple would remain relevant along with WP8 and BB, if they can somehow make a comeback. More choices mean more innovation and competition for our money, so we as consumers win that way. That said, it's likely too little too late for RIM, and Apple is walking that path whether or not they realize it. They are coming very close to the crossroads that will define the future of the company. I hope they stop playing the bs patent litigation card and put that money into making something really cool and upping their game.

37. jroc74

Posts: 6023; Member since: Dec 30, 2010

I think the main reason is there are just other good options out there.

45. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

The UI is stale. The iMaps debacle is another reason iPhone owners aren't showing as much loyalty to the device. Coolness only goes so far. When competitors are showing compelling reasons to go with them, at some point, cool loses. Separate from Scott's obnoxiousness, his rigidity toward change was another reason it was time for him to go.

52. TheMan

Posts: 494; Member since: Sep 21, 2012

The iPhone is a station wagon and Android, et al, is an SUV. Not exactly the perfect metaphor, but my point is the iphone has changed little and, while a good product, people are bored and looking for something edgier (if that's a word). They are also noticing the things that other phones can do. It used to be said that iphones are for beginners, while Android is the next level. Now that people are accustomed to using smartphones the idea of customization isn't as daunting as it once might have been. Unless you're my grandmother.

53. TheMan

Posts: 494; Member since: Sep 21, 2012

Also, Apple has been great at pushing iphone's "gee, whiz" features. The carriers have done a terrible job at doing this (I'm talking to you Verizon and your Droid ads --- fight futuristic robots with your phone? Give me a break!). The average schmoe didn't know about items like Swype and Voice commands being around for years (even many of the people I have coming in to upgrade their 2010 era Android) Samsung's spots have put a crack in the wall. Let's hope other makers follow its lead.

58. wrx07

Posts: 4; Member since: Aug 11, 2011

they SUCK

2. TROLL

Posts: 4851; Member since: Apr 13, 2012

Finally it's taken them that many years to realize that....! Welcome to reality!

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Good news for humanity, good to hear that people started to wake up! :)

5. blingblingthing

Posts: 890; Member since: Oct 23, 2012

Higher price, restrictive OS. People are realizing Smartphones are the new computing device. Why pay more to be able to do less?

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Also maybe people started to see Apple's politics and morality and how Apple achieve their objectives and goals. For me it is pathetic...

27. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

End of another empire

6. pongkie

Posts: 663; Member since: Aug 20, 2011

I hope that the recent shake up would make apple innovating again.

12. Captain_Doug

Posts: 1037; Member since: Feb 10, 2012

Yeah, I remember the last one time they were innovative... 2007.

21. wendygarett unregistered

It's time for me to try my best to let go the iDevice... :,,(

7. geniusjatt

Posts: 21; Member since: Oct 30, 2012

A P P L E soon gonna kikked out from the game :-P

8. som

Posts: 768; Member since: Nov 10, 2009

what company made Super LCD 3, full HD and 440ppi for HTC Butterfly that beat iPhone 5 very badly. Seem like Samsung bought Super LCD display unit from Sony many years ago.

13. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Would be nice to see some new high end Samsung devices with LCD based displays not only OLED based displays. :)

10. blingblingthing

Posts: 890; Member since: Oct 23, 2012

Finally everyone is seeing Ios is playing catch up. A reworked notification system, multitasking, turn by turn directions, decline call with message, siri are the elements of a new OS update. things Android has been doing for years

11. blingblingthing

Posts: 890; Member since: Oct 23, 2012

WOW, just watching NBA halftime with the TNT halftime cast getting Galaxy Note 2s. Good Work samsung.

26. quakan

Posts: 1418; Member since: Mar 02, 2011

Lol yeah I saw that too. I think they have a deal with the NBA now.

* Some comments have been hidden, because they don't meet the discussions rules.

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