Amazon's first Fire Phone commercial is somewhat surprising

Amazon's first Fire Phone commercial is somewhat surprising
Available to pre-order since last month, Amazon’s Fire Phone won’t ship before July 25, when it will be released via both Amazon and AT&T (which is the handset’s exclusive carrier). Until that happens, Amazon today unleashed its first Fire Phone commercial - one that’ll probably surprise a lot of people.

The commercial (embedded below) centers on the discussion of two kids who, for some mysterious reason, act like grown-ups. They talk about the Fire Phones they each have, revealing some of the content “on deck”. One of the kids - the girl - then explains to a young woman that the Fire Phone comes with Amazon Prime, thus offering “tons of stuff for no extra charge.” The other kid - the boy - concludes: “I’ve been on this Earth for 9 years and I’ve never seen anything like it.”

We’re not quite sure why Amazon used kids for this commercial, but maybe it did it with the sole purpose of making a cute ad. In reality, however, when kids use Amazon, they usually end up spending lots of money on in-app purchases without their parents' permission. 

According to Mashable, Amazon will have a second Fire Phone commercial ready to debut on July 24.

The 32GB version of the Fire Phone costs $199 on contract, while the 64GB variant can be yours for $299. And, of course, you do get a free 1-yr subscription to Amazon Prime in both cases.

Previous rumors had it that Amazon may ship 3 million Fire Phones before the end of the year - if that happens, the device will certainly be a success, though maybe not a game changer. For more about the handset, check out our Amazon Fire Phone hands-on.

Related phones

Fire Phone
  • Display 4.7" 720 x 1280 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 64 GB
  • Battery 2400 mAh(22h talk time)



1. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Interesting ad, although they should market how Samsung does, using features etc.

3. steedsofwar unregistered

This just makes me think the phone is for kids

6. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

In my eyes, they did this for two reasons; to mess with the people asking for IAP reform and so that even if you don't care about the phone, you still notice amazon prime

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Boy looks like Taylor Martin from just smaller. :D

20. snowgator

Posts: 3621; Member since: Jan 19, 2011

Study after study by media compainies show that humor sells. This is a amusing little commercial. I also agree with what other posters point out: It does a double effective job showing off the Fire and pumping up the value of Amazon Prime. Which I know zero about. But, I hear it has a ton of choices....


Posts: 399; Member since: Nov 09, 2013

Be a man, buy a real android ;-)

4. Deaconclgi

Posts: 405; Member since: Nov 03, 2012


Posts: 399; Member since: Nov 09, 2013

I was referring to the Russell Peters joke.

5. Dude2014

Posts: 448; Member since: Feb 12, 2014

Overpriced mid ranged phone!

11. sgodsell

Posts: 7368; Member since: Mar 16, 2013

The specs are only mid range for the display resolution. But the rest of the specs are top notch. Snapdragon 800 CPU, 2gb of ram, 32/64gb of storage, LTE, 13mp ois camera, not to mention 5 front facing cameras with one at 2.1mp. Lots of other sensors, stereo speakers, dual band WiFi ac, miracast, and more. So the specs are actually really good. I wish they offered this phone outside the US. I would get one for sure. I like the fact when you are reading it will automatically turn the page or scroll up/down the web page. I know the Samsung Galaxy S4/5 and Note offer similar features, but from what I heard there is going to be a launcher that will select the apps by just using your eyes. Now how cool is that.

13. sniper1087

Posts: 537; Member since: Dec 31, 2011

Hmm problem I see is no google support on amazon products, meaning no google now, no google maps, no play store, no play music,etc. This is a complete waste of money I had the kindle fire hdx and while it performed ok the tablet had barely any apps available and I mean like 100 total, and that is garbage. The 800 soc is no slouch but is last year soc the new soc is 801 and 805 which are better overall, and the 720p display is 2 year old tech.

21. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

'new soc' I don't like google music, other apps don't play well with it, huge call driver for me. Play store, this is android, apk it, google maps? good, so far here drive has found a few locations google didn't know existed when I didn't know the 'name/address' of something. Google now? still not the number one way to do stuff on your phone. His reasons were more profound than yours., I agree with sgodsell here. Though I still view it as a kids phone from the ad, and love the plug of amazon prime.

8. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

A fancy overpriced phone, that's all there is to it.

9. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

At least we know the answer to the question of how Amazon will pitch "here's a phone that is basically just a tool for us and our friends to exploit and use you"... Using children, of course.

12. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I think the ATT exclusivity is going to pour water on the Fire.

14. Lauticol

Posts: 404; Member since: Jun 25, 2011

I don't like the look of those four cameras in the corners

15. tacarat

Posts: 854; Member since: Apr 22, 2013

Mayday is what will sell it to the sales reps. Reps will them sell it to people who find smart phones too complicated or intimidating. They probably won't convert existing smartphone users. I think they're aiming to get the flip and texting phone holdouts.

16. Elfmonster unregistered

Genius. How often does a company get to tell a kid, "Hey tell your mom you want this 3D phone."? Because who gets most excited by 3D? Kids this age in the commercial.

17. funnyguy

Posts: 244; Member since: Jan 10, 2013

This phone is such bull....

18. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Be gone Amazon

19. snowgator

Posts: 3621; Member since: Jan 19, 2011

Huh. Guess I am the oly PA poster interested in giving this phone a chance. I totally agree the AT&T deal is gonna slice the the smartphone pie way too small for this phone, but I feel anyone fully invested in Amazon could enjoy this. I am not, but I am pumped to take this thing for a spin at my local store when it comes out.

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