AdDuplex report shows 50 million Windows Phones in active use, led by entry level models

AdDuplex report shows 50 million Windows Phones in active use, led by entry level models
Windows Phone mobile ad network AdDuplex has released its monthly report on the platform. According to the data, as of January 23rd, there are about 38 million active Windows Phone 8 users and 12 million Windows Phone 7 users. The latter is decreasing at a rate of 2% per month. The Nokia Lumia 520 represents a leading 31% of active Windows Phone handsets. This is the entry level model that has proven extremely popular, not only in emerging markets, but also in the U.S.

Continuing in this vein, a whopping 47% of active Windows Phone handsets are what you might consider to be low end models. This includes the Lumia 520, its twin (the T-Mobile Nokia Lumia 521), Nokia Lumia 620 and Nokia Lumia 625. On the other hand, only one high-end Lumia model is listed in the top ten of active Windows Phone handsets and that is the Nokia Lumia 920. With that in mind, it is interesting that there are more Nokia Lumia 1520 phablets being used than Nokia Lumia 525 units. The latter is the new low end Lumia model for China that copies the specs on the Lumia 520, but doubles the amount of RAM to 1GB. That allows the phone to run more apps. Still, neither handset is in the top ten. The report states that Nokia still accounts for the lion's share of the platform with a 92.3% market share.

In the U.S., AT&T is the top Windows Phone carrier with 32.4% of the market followed by the 25.4% owned by T-Mobile. Verizon customers make up 20.4% of the platform's users, while pre-paid carrier MetroPCS is responsible for 10.1% of those using a Windows Phone handset.

Nokia counts a sale when it is paid by the channel for a phone. Addressing Nokia's report that it sold 8.2 million Lumia handsets in Q4 vs 8.8 million in Q3, Mendelevich says that some of the handsets bought by the sales channel in the third quarter, were sold to the end-user in the fourth quarter. As a result, the more important stat is that Windows Phone nearly doubled sales in Q4 2013 from the 4.4 million sold in 2012.

Lastly, AdDuplex has spotted two new handsets. One, the Samsung SM-W750V is a phone we've written about before. We expect it to offer a 5 inch screen with a 1080 x 1920 resolution. The other is the Nokia RM-997 which is a low end model equipped with a 4 inch 480 x 800 resolution screen for the Chinese market.


source: AdDuplex, WinSupersite via WMPoweruser

FEATURED VIDEO

36 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Good going. Keep it up WP!

6. akki20892

Posts: 3902; Member since: Feb 04, 2013

Correction: Good going. Keep it up Nokia!

8. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I stand corrected. :P

26. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Haters gonna hate, WP is a great OS.

34. rassouli5 unregistered

I agree. Windows Phone is the best OS. The reason I bought a Nokia Lumia 920 wasn't because it was NOKIA... The reason was it's a good smartphone with the best OS. And when Microsoft owns the brand, I'll buy the Microsoft Lumia because I know Microsoft will make a smartphone with the highest standards possible as they did with Microsoft Surface.

35. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Highest standards... you gotta be kidding me. Surface is average at best.

7. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

If there's no Nokia, WP will be dead right now. Keep it up, Nokia!

2. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Whether 50 million, or 500 million, people use something that means the product has something that's drawing users in.. And when the amount of users steadily increases, year after year, that product is continuing to please.... ......................... Although some people find that WP just isn't for them we're seeing that the majority of people who try WP are satisfied, or greatly satisfied,,,, not dissatisfied... People who actually try WP, and have a lot negative to say about it, a very small minority.. These type of articles prove that...

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

How does this article prove customer satisfaction? It just notes the number of Windows Phone users. As for Windows Phone itself, it's not horrible, but it is riding on the strength of Nokia's brand identity. Note that Windows Phone sales are almost entirely composed of Nokia handsets. This isn't surprising, since it took forever for Apple and Samsung to unseat Nokia as the top worldwide manufacturers.

10. snowgator

Posts: 3621; Member since: Jan 19, 2011

Sniggs, buddy, you KNOW I have been watching for you to get your opinion on the Motorola to Lenovo sale. Thoughts? Worries? Too soon to tell? You don't need a hug or anything, do you? ;-D

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I've calmed down now, lol. A hug would probably still be nice. :p Thoughts: too soon to tell, though on the face of it I'm not thrilled, and pretty worried. Lenovo is pretty well unknown to me right now, and while they're making flowery claims about letting Motorola continue doing what its been doing for the last yearish, they are under no obligation to follow through once they own Motorola. I'm afraid that Motomaker, the US plant (and expansion plans), and Motorola's unique touches may go away. On the other hand, the team responsible for Project Ara is staying with Google, and I honestly think that has even more potential than the Moto X line. It remains to be seen what will happen, however, so I'm watching the news like a hawk from here on out.

22. snowgator

Posts: 3621; Member since: Jan 19, 2011

I do own a Lenovo laptop, and for it is worth (not a ton), it has been a joy to use and very dependable. I actually feel decent about the sale only because I know Lenovo is dying to get a foothold in th US, and having the Moto name, factories, and supply lines already set up has to work to their favor. I mean, really- HAS to, right? They wouldn't be stupid enough to shutter the advantages of the Motorola presence in the market they want, right?? Right?? *looks around feverishly, looking for support*

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Haha, Snowgator, you're awesome. The trouble is that Lenovo is going to be far more concerned with making profits than Google has been (though Google may not have been too committed to that ideal, considering they tossed Motorola out after another quarter of a billion dollar loss). I think they would be supremely stupid to destroy all of the current advantages Motorola offers with its phones, especially the industry leading software support. Then again, I saw HP completely spike Palm into bedrock, and what I hear about Lenovo's phones isn't too encouraging. I know their laptops are fine, if uninspired and utilitarian in design. Perhaps they can learn a few things from Motorola, while in turn helping Motorola come back to profitability.

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Use your brain.

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

That's all well and good, but this article itself still has nothing to do with customer satisfaction. Also, once again I'm going to iterate that most of these customer satisfaction surveys you mention ride heavily on Nokia's quality. WP is not bad. It is usable. I personally don't like it, and it has some quirks which would piss me off if I tried to use it daily. However, there is hardly any reason to actually use WP over Android or iOS.

18. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

My friends who have Lumias, have bought them solely because they are Nokias. They like WP, but because M$ deal has been signed, they said that their next phone won't be Nokia, if Microsoft removes name. They have to remove Nokia name at some point (~2017-2018 at last) and when that happens it will be bloodpath or huge hit to WP. I'd say that only hardcore fans of WP fans will buy Surface Phone, or Microsoft Lumia, or Office Phone.

19. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I guess by 2018 Windows Phone will have a sizable marketshare and Microsoft will have created a brand for itself in the smartphone space. From where I am, Microsoft has a lot of respect and brand value, so people won't really bother if its Nokia Lumia or Microsoft Lumia. However, I can't say the same for the rest of the world.

33. aksa123

Posts: 366; Member since: Jan 30, 2014

Not sure, by 2018 perhaps there'll be even more OS.

28. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Wrong... This rate of customer satisfaction has been there from the beginning.. This is based on the user experience of the OS.. Those surveys are OS against OS.. Not about hardware... And, high rates of customer satisfaction are what brings return customers, and higher rates of adoption... This is exactly what this article is about, and one of the main reasons why WP is growing.. You really have no clue what you're talking about.... And, those survey's alone make your last sentence obsolete.. Try again when you get some facts..

4. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Most of these people who are using or have tried WP on an entry level model have been impressed with it (including myself) and therefore, its only a matter of time before they all (and me) upgrade to high end WP to get the complete experience.

17. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I like some of the high-end WP devices, but they are still plagued by a lack of high-end features because MSFT wants every WP8 device on the same software. That's good for updates, but bad for differentiation. I don't want my high-end device to have the exact same features as a $99 phone, because I didn't pay $99. Sure, you get bigger screens, but they hardly take advantage of added real estate (3 rows is no great thing), better cameras, and better build quality, but they don't do anything extra. As for the low-end, it's great you get the same UX, roughly, but performance is pretty poor. I bought a 520 for a backup, and it went back after a week because it didn't have enough RAM to do much.

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

Not much going with Windows phones over at XDA - they just do not seem to be as customizable as Android phones are...at least not yet...

9. snowgator

Posts: 3621; Member since: Jan 19, 2011

At this point, none of these results are shocking. Decent overall gains, though still small compared to the top two. Nokia hit a home run with the L52X series, so now we just need to see if the usage from that entry level gem translates to return consumers in the next couple years. If it does, WP looks good.

11. snowgator

Posts: 3621; Member since: Jan 19, 2011

Oh, yeah..... I really do not want to talk about what happens if they DON'T result in return customers. The landscape needs at least 3 OS's for competition sake.

13. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Competely agree with you snowgator. +1

20. Ikechukwu

Posts: 250; Member since: Oct 03, 2011

Oh where's that 1520... oh

21. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

To put this in perspective, 3+ years of WP sales is less than Q4 2013 Samsung and Apple smartphone sales.

29. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Who cares... You like quantity over quality.. That's nobodies fault but yours..

31. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I like quality AND quantity over WP. My G2 smokes EVERY WP device in EVERY measurable way, camera included. The 1020 only comes close in the camera department, and that is only in good lighting with a stationary target. Low light, video, burst mode, the G2 walks all over the slow-as-dirt 1020 with its Quasimodo hump. As for screen, performance, capabilities, and ergonomics, none of the tubby WPs come anywhere near the G2. And since the G2 has sold more than a couple thousand units, there is a decent selection of accessories. The only fault is yours, for being a rabid proselytizer for an evolutionary dead end. If it looks like a corpse and smells like a corpse, news flash, buddy, it is a corpse.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.