Aaaand, of course: LG trademarks the G5 SE name

Aaaand, of course: LG trademarks the G5 SE name
For a company that claims not to care too much about rival products, LG sure seems to be keeping a close eye on Apple and its polarizing iPhone SE. Not only has the company's CEO of the mobile division gone on record to say that Apple is "rolling out a product with same-old technology and features", but a newly uncovered trademark filing reveals that LG has actually trademarked the name "G5 SE".

In fact, the G5 SE name was first claimed by the South Koreans in late February, when the iPhone SE was still technically a rumor, but then followed up just a week ago by covering the LG G5 SE name as well. Forgoing some important considerations for a moment, this could signal that the Android maker is perhaps planning a smaller version of its new G5 flagship, which wouldn't be much of a surprise—the company has, after all, done this in the past. That said, given how the iPhone SE is actually decked out in mostly latest generation Apple tech, we'd at least hope that if that is the case, LG is planning on a competent, high-end compact.

Of course, it should be pointed out that companies regularly tag names such as this for their own reasons, and that's not necessarily proof that they're planning on executing on them. In LG's case, this might just be some sort of maneuver to protect its brand. And while we're no legal experts, we imagine that the company would probably have an easy time defending its rights over these particular names, given its investment in them over the years. So the move strikes us as peculiar. Either way, we found this to be an amusing little tidbit, especially given LG's strong—and all kinds of dismissive—position on the iPhone SE.

Would you like to see LG go ahead with a G5 SE, even if named differently?

source: KIPRIS via GSMinfo [translated]

Related phones

G5
  • Display 5.3" 1440 x 2560 pixels
  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh
iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)

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34 Comments

1. tyrionTheWise unregistered

Apple fans are going to go to town after this. But we seriously need a good phone under 4.7" running android. Apple virtually has no competition here. The best android has is Z5 compact, and that runs on Sd 810.

15. Cyberthing

Posts: 127; Member since: Nov 18, 2014

I don't get how all these manufacturers have left Apple unmarked. There has pretty much always been a market for smaller phones but android smartphone manufacturers have either ignored that market or slapped much less of their best hardware in side of it. Instant win for Apple pretty much. I want to see which manufacturer responds and what their device looks like.

20. medtxa

Posts: 1655; Member since: Jun 02, 2014

4.7"phone may be good for your hand but it would never again enough for contents or media for most people. I would like for manufacture to aim for ergonomic and lighter phone instead.

35. AmashAziz

Posts: 2869; Member since: Jun 30, 2014

What I don't know is why people compare the z5 compact to iPhone SE, when its screen size is much closer to that of 6S. It might be built not for this comparison, but it isn't as compact as SE so shouldn't be called as an alternative, I guess. Prove me wrong with explanations if anyone intends to!

2. ibend

Posts: 6747; Member since: Sep 30, 2014

so apple own these 2 letters "SE"? lets just forget about the 2 years old "Samsung ATIV SE", or 4 years old "Toshiba Excite 10 SE", or the fact that last decade SE is acronym for Sony Ericsson on mobile world

4. Takeharu

Posts: 281; Member since: Oct 28, 2013

In 1997 EA released Need For Speed 2 "SE". I guess they'll soon be in a lawsuit.

5. nicholassss

Posts: 368; Member since: May 10, 2012

I drive a Toyota Corolla SE.

10. Ahovking

Posts: 711; Member since: Feb 03, 2015

No.. Apple doesn't own those 2 letters.. Apple fanboy might mock LG because they would of gotten the idea of "G5 SE".. from Apples "iPhone SE". Why do it? Why would LG use "SE" and why would Apple use "Plus".. these names have been used by their rivals.. it comes off desperate and sadly. Why can Apple (with regards to the plus) and LG come up with Original ideas for names... Like maybe "C LG 5" or "LG 5C" for "Classic LG 5" or "LG 5Classic" Apple should of called the "iPhone 6 Plus" the "iPhone 6 Pro" and call the "iPhone SE" the "iPhone Air"

18. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Exactly, is not that they own it, just comical. For example recently, Apple Pay, so Google, change theirs, and of course we also have Samsung pay.

23. tedkord

Posts: 17051; Member since: Jun 17, 2009

So, Apple copies the functionality/concept of Google Wallet, nobody bats an eye. Google changes the name to Pay, and it's piracy.

32. canner

Posts: 68; Member since: Feb 29, 2016

THIS!!

34. Ahovking

Posts: 711; Member since: Feb 03, 2015

Have you seen Android (2006) before IOS? using your extreme logic.. Google failed big time.

21. medtxa

Posts: 1655; Member since: Jun 02, 2014

But it just after apple make the apple SE. The same when HTC 'back' to apple design with a9 after iphone 6. So it make you wonder if they really intentionally follow apple after they popularize something.

33. Rods789

Posts: 213; Member since: Apr 05, 2016

How about the iMac DV SE that Apple releases 17 years ago?Explain pls!

3. nicholassss

Posts: 368; Member since: May 10, 2012

Sure, but being a fan of bigger phones, I'd like to see a "plus" version in the 5.7-5.9 range.

6. keithtae

Posts: 564; Member since: Mar 25, 2015

Hmm LG LG, they have decided not to follow Samsung, but to Apple now. Good for you LG

13. RichardYarell

Posts: 67; Member since: Mar 24, 2016

Because LG reputation is so horrible, no one gonna even pick it up on the streets. LG sucks banana balls compared to mother android SAMSUNG no competition put. Barf on LG

25. Hallyu

Posts: 790; Member since: Jul 21, 2015

LG is the 2nd best after Samsung. The G5 has one of the best and most advanced camera, splendid QHD display, super-hi audio quality, elegant design, and especially its unique modules that no one can make it yet.

29. macho9556

Posts: 5; Member since: Apr 04, 2016

Dude you seriously need a new hobby. Anybody tht recognises your avatar knows exactly wat im talking about. Your pathetic. Funny you talk about banana balls when you have Samsung's nuts all over your chin. Get a life bro

30. macho9556

Posts: 5; Member since: Apr 04, 2016

Dude you seriously need a new hobby. Anybody tht recognises your avatar knows exactly wat im talking about. Your pathetic. Funny you talk about banana balls when you have Samsung's nuts all over your chin. Get a life bro. Whats even sadder is the people even liking your comment. Pathetic

31. macho9556

Posts: 5; Member since: Apr 04, 2016

Dude you seriously need a new hobby. Anybody tht recognises your avatar knows exactly wat im talking about. Your pathetic. Funny you talk about banana balls when you have Samsung's nuts all over your chin. Get a life bro. In response to note5isboss or s6isboss or richard yarell or what eever it is you name yourself

8. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Give me this or HTC M10 SE and I'm switching to Android for good

9. nodes

Posts: 1141; Member since: Mar 06, 2014

if only they made G5 with G2's bezels..

19. UglyFrank

Posts: 2188; Member since: Jan 23, 2014

And with the same size battery as the G2/G3/G4

11. gaming64

Posts: 234; Member since: Mar 22, 2016

"We run out of naming ideas due to the hundred names that were already taken from other OEM so let's just copy Apple instead."

14. Wiencon

Posts: 2278; Member since: Aug 06, 2014

In the past phones were called "N73, E70, N9, K800i, K750, N93, 6230" and no one had any problem with those names, I wonder if name has some impact over buying decision because if yes than people are stupid

12. fancollo

Posts: 130; Member since: Dec 30, 2015

apple? i ate 2 today before lunch...

16. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

The iGnorance is strong with this article...

17. antmiu2

Posts: 549; Member since: Jun 19, 2011

aaaaaand its gone!

22. fyah_king unregistered

Annnnd of course the 6s plus got its "plus" name from Samsung.lol

* Some comments have been hidden, because they don't meet the discussions rules.

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