LG CEO on the iPhone SE: "same old technology and features"
posted by Ben R. / Mar 24, 2016, 4:52 PM
It's not uncommon for firms to back-bite one another following a new release, but that doesn't appear to have been Cho Ju-no's intention. Speaking at a special G5 and Friends gathering in Seoul, South Korea, Cho Ju-no was keen to focus his efforts on the forthcoming G5 flagship. Still, when pressed about the iPhone SE, he did outline his stance on the practise of feature-recycling.
"We do not care too much about a rival's product... we are focused on making sure the new device provides consumers a variety of options to have fun."
"Rolling out a product with same-old technology and features is not LG’s way," he said. Where Apple has diversified its smartphone line by drafting in previously-seen hardware, LG is hoping that consumers take to its attempts at innovation. The G5's eye-opening modular aspect has definitely piqued the interest of the tech world, but only sales will determine whether LG's efforts have been worthwhile. Cho Ju-no certainly believes so, adding that by "combining fun and imaginative elements, [LG is] sure to overcome market uncertainties."
With Apple taking the decidedly safe route for the time being, LG is throwing a new idea at the wall and hoping it sticks. Since the Korean firm is looking to take the industry down unexplored paths, it somewhat stands to reason that its CEO would be unimpressed by a device like the iPhone SE.
Still, in bundling high-end smartphone features into a handset starting at $399, the iPhone SE is unquestionably more appealing than Apple's last attempt at a cheaper device. Meanwhile, with HTC's impressive-looking flagship set to join the revered Samsung Galaxy S7 duo, LG will be hoping that new and 'imaginative' features are what consumers are really looking for.
source: Korea Times, Korea Herald via Android Authority
Posts: 894; Member since: Jul 03, 2013
posted on Mar 24, 2016, 4:55 PM 8
Posts: 2302; Member since: Aug 01, 2015
It's got to be frustrating for guys like Cho Ju-no knowing that the iPhone SE could outsell their newest flagship.
posted on Mar 24, 2016, 5:37 PM 13
Posts: 1904; Member since: Mar 25, 2014
Honestly, yes, yes it has to be. especially by pure facts they have the advantages in their products over Apple's products, but yeah, objectively better product doesn't equal more sales. Its all about the subjective, how people see the product, and on that part Apple has one heck of a marketing team.
posted on Mar 24, 2016, 6:26 PM 7
Posts: 14967; Member since: Sep 25, 2013
Because a 4K tv doesn't look like a 1080p TV...thats why. It actually looks 4 times better. I frequent Costco where they have 4K tv's next to 1080p TV's and there is a huge difference. You're just to "blind" to see it. And by blind I dont mean your eyes cant see it, I am speaking of you being mentally blind.
posted on Mar 25, 2016, 1:18 PM 3
Posts: 294; Member since: Nov 23, 2012
Its very simple. Ask yourself, why people didnt switch from 4,4s,5,5s to 6 or 6s? cause they feel the screen size is too good for them. So apple did a great job here, by recycling there old products by insluding new tech into it, so that it can give the costumers an option to upgrade to the latest specs...... This way it is win win situation to apple and costumers.. for apple it is happy to recycle, for customers, it is coming cheap and to the latest specs and to the loved size....
posted on Mar 26, 2016, 12:42 AM 0
Posts: 161; Member since: Jun 20, 2014
Funny since they released the G5 with the same old camera of G4!
posted on Mar 24, 2016, 10:16 PM 1
Posts: 435; Member since: Feb 21, 2016
So there is no innovation and change from g4 to g5, right? This just because the camera is the same. Why you would change something which is already up to date and works good. The decided to focus on other specs than camera.. as it can be seen.. right?
posted on Mar 25, 2016, 11:02 AM 1
Posts: 349; Member since: Feb 28, 2015
Yes you are absolutely right! Apple's iphone camera used to be absolute best in the industry, but no longer thanks to their lazy camera R&D. Now Android flagships have iphone camera lapped. Even last year's android camera found in LG G4 (at bargain basement price of $300) will spank iphone 6s/SE. Tortoise have surpassed the sleeping hare!!
posted on Mar 25, 2016, 9:02 PM 0
Posts: 1485; Member since: Mar 18, 2012
He has a point. It was the same thing I said. Everything about the iPhone SE was recycled from the 6S and 5S. Like a little frankenstein phone. lol
posted on Mar 24, 2016, 4:59 PM 20
Posts: 82; Member since: Jan 09, 2012
He is missing the point though. Apple knows how to market. Also it will be available to people sooner. IPhone SE like most of Apple's other products will be a good and reliable phone. I own the G4. Great manaul camera but s**t in Auto. LG UI sucks. I had the Z1 compact previously and the Sony UI was better to use but had a s**t camera.
posted on Mar 24, 2016, 5:21 PM 11
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