LG CEO on the iPhone SE: "same old technology and features"

LG CEO on the iPhone SE:
Earlier this week, Apple finally showcased the iPhone SE, an iPhone 5s replacement that packs a faster processor, better camera and a few other perks over 2013's flagship. The decision to roll out a cheap for an iPhone device -- particularly at this time of the year -- outlines Apple's intent on wooing consumers that don't necessarily want a flagship, or indeed have flagship money at their disposal. Arriving next week at a sub-$400 price point, the iPhone SE is essentially an iPhone 5s on the outside that borrows most of its innards from the iPhone 6s. Some, such as those considering the acquisition of the SE, may see this as the best of both worlds. Cho Ju-no, CEO of rival LG, doesn't agree.

It's not uncommon for firms to back-bite one another following a new release, but that doesn't appear to have been Cho Ju-no's intention. Speaking at a special G5 and Friends gathering in Seoul, South Korea, Cho Ju-no was keen to focus his efforts on the forthcoming G5 flagship. Still, when pressed about the iPhone SE, he did outline his stance on the practise of feature-recycling.

"Rolling out a product with same-old technology and features is not LG’s way," he said. Where Apple has diversified its smartphone line by drafting in previously-seen hardware, LG is hoping that consumers take to its attempts at innovation. The G5's eye-opening modular aspect has definitely piqued the interest of the tech world, but only sales will determine whether LG's efforts have been worthwhile. Cho Ju-no certainly believes so, adding that by "combining fun and imaginative elements, [LG is] sure to overcome market uncertainties."

With Apple taking the decidedly safe route for the time being, LG is throwing a new idea at the wall and hoping it sticks. Since the Korean firm is looking to take the industry down unexplored paths, it somewhat stands to reason that its CEO would be unimpressed by a device like the iPhone SE.

Still, in bundling high-end smartphone features into a handset starting at $399, the iPhone SE is unquestionably more appealing than Apple's last attempt at a cheaper device. Meanwhile, with HTC's impressive-looking flagship set to join the revered Samsung Galaxy S7 duo, LG will be hoping that new and 'imaginative' features are what consumers are really looking for.

source: Korea Times, Korea Herald via Android Authority

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)



1. promise7

Posts: 894; Member since: Jul 03, 2013

So salty.

23. Subie

Posts: 2393; Member since: Aug 01, 2015

It's got to be frustrating for guys like Cho Ju-no knowing that the iPhone SE could outsell their newest flagship.

30. xondk

Posts: 1904; Member since: Mar 25, 2014

Honestly, yes, yes it has to be. especially by pure facts they have the advantages in their products over Apple's products, but yeah, objectively better product doesn't equal more sales. Its all about the subjective, how people see the product, and on that part Apple has one heck of a marketing team.

43. refillable

Posts: 1071; Member since: Mar 10, 2014

I reckon it's not even subjective views. iPhone buyers rarely compare the phones that they're buying with other phones.

52. ghaniosman

Posts: 78; Member since: Jun 06, 2013

but y would anyone buy an iphone which looks exactly the same as an iphone of the 2012 in 2016??

57. donfem

Posts: 708; Member since: Mar 30, 2011

The brain is fully programmed.

62. MrHate

Posts: 318; Member since: Feb 09, 2015

Yeah why buy a new 4k tv that looks like my old 1080p tv.

64. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because a 4K tv doesn't look like a 1080p TV...thats why. It actually looks 4 times better. I frequent Costco where they have 4K tv's next to 1080p TV's and there is a huge difference. You're just to "blind" to see it. And by blind I dont mean your eyes cant see it, I am speaking of you being mentally blind.

86. Mxyzptlk unregistered

I don't think you quite understood what he meant. I think you're just too blind to understand his reference.

90. refillable

Posts: 1071; Member since: Mar 10, 2014

No, you're blind. He's right.

91. grbrao

Posts: 294; Member since: Nov 23, 2012

Its very simple. Ask yourself, why people didnt switch from 4,4s,5,5s to 6 or 6s? cause they feel the screen size is too good for them. So apple did a great job here, by recycling there old products by insluding new tech into it, so that it can give the costumers an option to upgrade to the latest specs...... This way it is win win situation to apple and costumers.. for apple it is happy to recycle, for customers, it is coming cheap and to the latest specs and to the loved size....

61. xondk

Posts: 1904; Member since: Mar 25, 2014

Well I say that if that's done its done because they don't believe there's a reason to compare, because they've been convinced of that through marketing.

65. marorun

Posts: 5029; Member since: Mar 30, 2015

No because if they do compare they be sorry of the result lol...

54. Shocky unregistered

Apple could have released that $4 phone people would have paid £500 for it. :D

33. Mxyzptlk unregistered

Salty indeed.

53. ghaniosman

Posts: 78; Member since: Jun 06, 2013

seems apple did an iphone 5c yet again

39. nithyakr

Posts: 161; Member since: Jun 20, 2014

Funny since they released the G5 with the same old camera of G4!

60. gigicoaste

Posts: 457; Member since: Feb 21, 2016

So there is no innovation and change from g4 to g5, right? This just because the camera is the same. Why you would change something which is already up to date and works good. The decided to focus on other specs than camera.. as it can be seen.. right?

66. marorun

Posts: 5029; Member since: Mar 30, 2015

Yes its the same camera thats why its can also take so wide picture.. Oh right its not the same camera only part of it is the same ah... Love moronic humans...

77. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Oh you mean how Apple used basically the same 8MP camera from the iPhone 4S, 5, 5S, 5C, 6 and the 6 Plus? YEAH! How quickly we forget...right?

82. Mxyzptlk unregistered

You mean how Samsung used the same processor in the S6 for the Note 5 or how they pretty much just blew up the S6 and called it the S6 Edge Plus? Come on techie, you're not even trying.

92. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

You mean like Apple using the same processor from the IPhone 6 to Iphone 6+ or 6s to 6S+?

88. coldspring22

Posts: 349; Member since: Feb 28, 2015

Yes you are absolutely right! Apple's iphone camera used to be absolute best in the industry, but no longer thanks to their lazy camera R&D. Now Android flagships have iphone camera lapped. Even last year's android camera found in LG G4 (at bargain basement price of $300) will spank iphone 6s/SE. Tortoise have surpassed the sleeping hare!!

63. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

NO! He's just telling the truth.

83. Mxyzptlk unregistered

I bet your tune would be different if he said that about the Samesung phones.

2. cripton805

Posts: 1485; Member since: Mar 18, 2012

He has a point. It was the same thing I said. Everything about the iPhone SE was recycled from the 6S and 5S. Like a little frankenstein phone. lol

10. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

He is missing the point though. Apple knows how to market. Also it will be available to people sooner. IPhone SE like most of Apple's other products will be a good and reliable phone. I own the G4. Great manaul camera but s**t in Auto. LG UI sucks. I had the Z1 compact previously and the Sony UI was better to use but had a s**t camera.

20. Adreno

Posts: 755; Member since: Mar 12, 2016

LG's UI sucks? That's your opinion and taste. Mine is that LG's UI rocks and it's way more feature-rich than Sony's UI.

47. mayur007

Posts: 593; Member since: Apr 10, 2012

I have same option as his and opp of u I own LG G4 I hate LG Ui and its keyboard thing too I had Samsung And Sony I liked them more than LG g4

48. mayur007

Posts: 593; Member since: Apr 10, 2012

I have same option as his and opp of u I own LG G4 I hate LG Ui and its keyboard thing too I had Samsung And Sony I liked them more than LG g4

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