AT&T employees get the memo and are pitching hard the Nokia Lumia 900

AT&T employees get the memo and are pitching hard the Nokia Lumia 900
Arstechnica did a little non-scientific survey to check whether the rumored front office marketing push by AT&T and Nokia about the Lumia 900 is indeed happening. The carrier apparently got a multimillion budget from Nokia and by extension Microsoft, to equip the sales reps with free Lumia 900s as their business phone, so they can get better acquainted with its features.

The strategy worked in the first AT&T store where the secret shopper set foot, pretending to choose a phone for his imaginary mother with a "Droid". The rep said they have a wide variety of Android phones if she wants to stick with that, but next he pitched the Windows Phone stand, explaining that both Nokia and Microsoft are truly committed behind the platform, and that all sales reps there, including him, are now carrying Lumias as their business devices.

In the second shop the act was to take out an iPhone 4 and ask for what's arrived out there to replace it after the contract is up. The rep said the new iPhone 4S is faster, but they have other interesting devices currently, and began the same Windows Phone pitch as in the previous store, answering questions about the Lumia 900 correctly, and showing knowledge about the device. The big take from that store was that 2-3 Skyrockets and 2-3 Lumias went out of the door last week, while customers walked out with 8-9 iPhones.

The other store had a rep whose knowledge about the Windows Phone platform was a bit iffy, but he did recommend the Lumia 900 as one of the best offers currently at $99. 

Overall the reps pitched the People tiles, simplicity and messaging, as well as the 8MP camera, fast LTE connectivity and good value for money ratio of the Lumia 900. It seems that AT&T employees have gotten the memo to make Nokia's first serious effort in the US for quite a while their true "hero" device, and if it indeed keeps selling on par with good Androids, the positive impact of Windows Phone handsets on Nokia's results might strengthen in Q2.

source: Arstechnica

Related phones

Lumia 900
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1830 mAh(8h 3G talk time)



1. sportsinger75

Posts: 71; Member since: Nov 11, 2011

That's great to hear, but the fact of the matter is that AT&T still sells more iPhones than they do any other phone. I was in a corporate store the other day and the manager told me that the ratio of iPhones to other phones as far as sales go is about 9 to 1 (9 iPhone sales to 1 Android or WP7 sale). That's just plain abysmal and shows how much knowledge the general public has when it comes to other platforms. Or maybe it's just that people are more comfortable with a brand they know and love and can trust. Who knows...

2. tigermcm

Posts: 861; Member since: Sep 02, 2009

good news would be even better for me if everywhere at&t was mentioned we had Sprint instead. Oh Sprint why have you forsaken us?

3. iKavz

Posts: 3; Member since: Feb 03, 2012

So true. Not only in the US, also here in the Philippines. Nokia and MS really spent millions for this. Yesterday, 2 major carriers in the Philippines launched the Lumia 710 and 800. Nokia employees as well as carriers which exclusively sells Lumia devices are all trained how to market the device. They can answer all the questions correctly which is very surprising. Weeks ago they don't know a thing about it, now they are experts! Nice job for Nokia and MS.

4. eaxvac

Posts: 328; Member since: Jan 15, 2012

In my country, retailers are quite neutral about Windows Phone. They don't push it hard, nor do they say anything bad about it. Just most of the people here wanted an iPhone out of the box without any recommendation. The iPhone has a 70% penetration out of the smartphone market here. Leaving 10% for Android and others mostly symbian/WP...

5. T00muchF00D

Posts: 98; Member since: Nov 27, 2011

People are oblivious when it comes to other platforms. My friend who knows nothing about technology tells me iPhone is the best and my WP7 is stupid. Her argument is "its stupid" and "wealthy people by iPhones". She did not mention anything about specifications, hardware, software, or anything. I told her (using facts, knowledge, and specs) why WP7 is better...she talked over me the whole time. This is not the first time this has happend to me. ill informed people want to say ill informed and fallow the rest of the herd since they are all iSheeps. Jesus could rock a WP7 device and they still wouldnt care.

6. T00muchF00D

Posts: 98; Member since: Nov 27, 2011


7. InspectorGadget80 unregistered

your friend is stupid

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Typical iDIOT....

10. waltah

Posts: 9; Member since: Apr 12, 2012

I find the "wealthy people" statement kinda funny. The 3GS is .99 and the iP4 is $99. Most new Android and WP devices cost more than the iPhone, but I guess it's still a "status symbol" somehow. Even though everyone's Grandma has one now.

8. aoikemono27

Posts: 177; Member since: Feb 27, 2012

After reading about the Lumia 800 and now the 900 for half a year, I was not impressed when I finally went to the store and checked out a black and cyan Lumia 900. It had a good weight to it, but seemed bigger than it should be, especially with the square corners. The worst thing was the coating. It was this flaky cheap rubber coating that felt like it could rub off easily and was not pleasant to the touch. The coating also made the phone feel mushy. I had imagined it would be smooth, cool, and hard, something premium. This was not the case. The screen wasn't any better than the Focus S next to it, and the phone much thicker with a worse camera. Performance, of course, matters little on a Windows Phone since even the cheapest model will perform the same. I would still choose the iPhone for build quality, luxury, and premium quality. You really can't beat that glass body and heavy metal rim. Even the buttons don't have the same poor quality and wiggle of these o ther phones. They are just super tight, clicky, and wiggle free. Specs are meaningless. If you can't even pass these basic first impression non-techie demonstrations of quality, who cares what lies underneath? Nokia and Microsoft are just selling a mediocre phone at a loss. They may be trying to grow the userbase and Windows Phone platform, but the hardware itself is the opposite of tempting. There are plenty of older, free on contract Windows Phones that are not selling well, and they are just as tempting and just as fast as the Lumia. They should just give everyone a free Lumia, with all the money they are already blowing on advertisements and employee incentives.

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