ASUS roadmap reveals possible price points for Windows 8 tablets

ASUS roadmap reveals possible price points for Windows 8 tablets
We have heard very little about the possible price points for Windows 8 tablets. The other day, Microsoft CEO Steve Ballmer made it clear that the software giant's Surface tablets will not be "the cheap option." But what about other manufacturers? A roadmap for ASUS obtained by ZDNET shows that the Windows 8 devices that will be offered by the company will run from $599 to as high as $1299.

If one thing stands out from the roadmap, it is the difference in price between the two versions of the ASUS Vivo Tab. The "RT" model ( (TF600T)), which uses an ARM based processor, runs like a traditional tablet such as the Apple iPad. This tablet is expected to cost $599 with an additional $199 for the QWERTY keyboard dock. With a 10.1 inch display, this model is made to compete with other tablets in the 10 inch category like the Apple iPad and the Samsung GALAXY Note 10.1.

The second tablet in the roadmap is the ASUS Vivo Tab (TF810C). This model, besides offering a larger 11.6 inch display, is powered by Intel's Atom processor and runs on Windows 8. The price for this unit is $799 with the optional QWERTY dock going for $199. While considered a tablet, thanks to the OS and the processor, this will feel more like you're using a laptop computer.

At $1,299 the ASUS Taichi is not cheap. But then again, this is a dual screen device that functions both as a laptop and as a tablet. The 11.6 inch screen has  resolution of 1920 x 1080 and is equipped with Bang and Olufsen IcePower audio technology. The device has multi-touch dual panels.

The problem with the high prices on this roadmap is that if true, we can't see Windows getting much market share in the tablet category. Some Windows 8 product might move as those who are used to Windows on their laptop or notebook decide to give it a shot on a tablet. But for others, there are just too many low priced Android choices available, including ASUS' own Google Nexus 7 tablet. 

source: ZDNET



1. platformwars

Posts: 86; Member since: Sep 14, 2012

You said it!!.. the tablets at this price point will not be able to gain alot of market share as the Ipad already is a well known name.. I'm from India and even though all the different android tablets are available here and there are extremely cheap versions also(Less than $80).. Still for the vast majority of the people a Tablet = Ipad. Laptops these days are cheaper than the tablets that Microsoft and its partners are introducing with Microsoft Windows 8. It will be interesting to see if the price remains at this level because incase of Windows Products, they are priced higher when introduced and in a matter of months the prices start dropping. So, from an exclusive product it becomes a mass market product. There's no problem with that with the Ipad.

2. pikapowerize

Posts: 1869; Member since: May 03, 2012

even microsoft's windows OS is the world's most popular and always use OS but at these pricepoint, its a complete failure! maybe it will be relevant to some but iPad has a very establish market and app store does matter coz i think the RT version are for students or for those people who only uses microsoft office's word, excel, powerpoint and onenote! but even they have that.. iPad has also some office solution, corel wordperfect office is the best example for the best alternative to microsoft office! so droping the price lower that the iPad is the best way to sell win8 RT/tablets! coz even there's a lot of android tablet cheaper than the iPad- same size and capability (memory etc) people still prefer iPad coz it got most of the apps needed! so i guess if RT tablets are price like this then its not gonna be good! and iPad might still dominate! coz they might only buy RT tablet coz of office but they dont know that there are alternatives! and works just the way you wanted!

3. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

If it'll cost me $800 to buy an rt tablet with a dock... I'm going to seriously have to look into the iPad. If im gonna be paying that money, I wanna actually get my moneys worth. And the iPad actually has specs to back up it's price.'s to the surface really being $300 Steve Ballmer.

4. mrllano

Posts: 91; Member since: Aug 20, 2012

i don't think they're gonna sell their tablets at these prices. Especially if Surface RT is just $399

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