ABI: Samsung drawing closer to Apple in the tablet market

ABI: Samsung drawing closer to Apple in the tablet market
The latest numbers from ABI Research are in, and it shows the continuation of a recent trend in the tablet market. While the Apple iPad once had an overwhelming lead in global tablet market share (due to the fact that it had created the category), Samsung's Android powered slates are beginning to catch up. ABI Research has just reported its first quarter figures, and year-over-year Apple saw a decline of 10.1% percent in tablet shipments to 16.4 million units. During the same three month period, Samsung showed an increase of 10.80% in tablet shipments to hit a total of 13 million units shipped. Including the Nexus 7, Asus was third with 2.1 million slates in transit from January through March. That was a decline of .8% from the previous year.

Android continues to lead the way with a 56.3% share of new tablet shipments from January through March of this year. A 39.6% share was scooped up by iOS in Q1, followed by the 4.1% share belonging to Windows 8/RT. It should be noted that because not all vendors have reported, the figures have an accuracy rate of  +/- 3%.


The two rivals, Samsung and Apple, combined to account for 71% of the 41.3 million branded tablets that shipped in the first quarter. The 3.4 million tablet difference between the two was the closest to date. In addition, 22% of the tablets shipped with an embedded modem (3G/4G), the highest figure since the September quarter in 2011. ABI also pointed out that "as major advanced markets become saturated, buyers are expanding their tablet use case, which is also pushing up the ASP (Average Selling Price) in these markets."


source: ABIResearch via DigiTimes

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25 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The iPad certainly has better tablet apps than Android, but Samsung had made some great tablets of late. The TabPro 8.4 stands out for its 2560x1600 resolution, 2GB RAM, and $350 price. The Note tablets have good resolution and Wacom pens, for around the same money as the higher spec iPads. After having two different Samsung tablets, using an iPad is an awkward experience. "Where did this app put the back button?" and "Where's the app menu for this app?" or "Why is it so many user actions to quickly switch apps?". Once Android tablet apps get better and more numerous, it's tablet game over for Apple.

5. Zomer

Posts: 361; Member since: May 31, 2013

The TabPRO 8.4 stands out for its lag.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Seriously? You reallly want to mention "lag" when the iPad is legendary for its lack of RAM, endless web page reloads, app swapping delays, and out of memory crashes? Too funny.

14. Zomer

Posts: 361; Member since: May 31, 2013

You shouldn't be using the iPad 1 anymore.

22. sgodsell

Posts: 7383; Member since: Mar 16, 2013

Give the lag crap a rest. I have a tab pro 8.4 and there is no lag. People like you will always throw out the lag crap. Its very fast with its 2gb of ram and quad core SD 800 running at 2.3ghz.

23. boosook

Posts: 1442; Member since: Nov 19, 2012

And you shouldn't refer to android tablets as they were three years ago anymore.

9. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Zomer And your iPad is famous for its urine screen tint lol Geez, my wife ended up buying the Tab Pro 10.1 because all of the 8 ipad airs that we tested had a distinct annoying pee tinge, talk about quality control right there hah

7. atsamman

Posts: 74; Member since: Sep 26, 2012

I hate every thing about the Samsung tabs I have bought the tab 10.1 and the the note 10.1 both of them only received 1 software update this prblm would never happen with an iPad of course not to mention that android tabs have chitty apps compared to those of the ipad,the iPad apps look much more premium and the whole ui feels smoother Am never buying another Samsung tab again and I don't advise anyone to do so All Samsung care about is to take the money from the consumes ,what comes after that isn't their problm

13. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

That last sentence sounds more like Apple to me.

15. enthasuium

Posts: 150; Member since: Nov 21, 2013

Crash of safari while opening 2-3 tabs is worth mentioning

20. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its already game over. Just like for phones...Apple isnt the dominate force in tablets anymore. Android tablets has one big advantage over iPads.....app development. Unless things have changed...Apple devs have to make separate apps for tablets and phones. In Android a few years ago, probably the next update after Honeycomb Android has something called Fragments. Apps can scale based on screen size and resolution. As long as the developer codes it correctly. Thats why on the beginning it was a lil unfair to say Android tablets lacked apps vs iPads. maybe Apple made changes now too. But that was a kinda unknown advantage Android tablets had.

21. Sid91 unregistered

I Think when it comes to interface for tablets Samsung has hit the bulls eye with the magazine ui , multitask prowess and s-pen making it a true powerhouse , that being said the market apps leaves a lot to be desired, The android apps are available for tablets but not optimized for them. I own the ipad air, its a great tablet but highly dependant on your laptop you cannot transfer music photos without itunes or icloud unlike Samsung usb drive connect and transfer also I have already invested a lot of cash in apple apps like 700 bucks so cannot really switch without a really good reason. I carry my mac pro while travelling even though its a pain to carry and leave my ipad at home cuz its pretty much limited (cannot transfer anything on bluetooth Docs etc and cannot attach hard drives where my files are kept) i saw the samsung tab. at the store as per the salesperson's i can do 95% of my office work entirely on it and is easier to carry around.

2. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple can count on their fans. Apple extracted more than 50% smartphone global profit from 13% global market share. That's itself is a business achievement like no other.

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Apple has done well with the iPhone and iPad in terms of profits. But in terms of market share, they have decided to let things run their usual course for a luxury brand. So market share declines year over year, every year. It will reach some steady state point, maybe in a decade, maybe less. At this point in time, there will be few app developers as the market has shrunk so much while development costs have gone up and up and up. Without great apps, Apple will struggle a lot more than they are struggling today.

11. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Apple's current business model of a profits only approach will come back to haunt them. They've been losing market share in the tablet space to Samsung, and in the smartphone market to Android & WP in recent months. If they continue their way of releasing only premium phones and no cheaper options, they'll struggle really badly in emerging markets, which are the future for growth, as the US, West European and East Asian markets are getting saturated, and from the "next billion" smartphone users from developing countries, I see only Android and WP relevant.

12. number29

Posts: 185; Member since: Jan 25, 2013

I wouldn't be surprised if Apple were happy to let Android and WP fight for those high volume, low margin customers. When those markets develop far enough and the people become more prosperous, they'll start switching to Apple as the premium smartphone maker. Don't forget, Apple is an aspirational brand that people want to be able to buy, but can't always due to their limited means. Once they have the means, they'll buy.

16. Zomer

Posts: 361; Member since: May 31, 2013

Apple doesn't want to get involved in low profit s**t products, how hard is that to understand? They don't care about phones like the Lumia 630 or Galaxy Ace 4. That's why all the comparisons between Android, iOS en WP don't make any sense at all. Just look at the figures, Apple sells 9/10 million iPhone's in the first weekend, while the Galaxy S5 needs 30 days.

25. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Lol sadly for you the S5 sold more in its launch weekend than the 5s did, for that matter they posted that article on this site as well. If you want to compare smartphone sales in general as you tried in your biased fervor, then you'd fall even further behind.

3. amiaq

Posts: 509; Member since: Jun 30, 2012

I am surprise that ASUS isn't gaining much market. The "Transformer range" was great with detachable keyboard. However now ASUS tablet doesn't attract me any more.

8. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Tab Pro 8.4 is THE best tablet for multimedia consumption right now bar none. It's a sweeeet piece of gaming/movie device !

10. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Hardly surprising since Samsung offers tablets at all price points. However, there's no beating Apple in built quality and APPS. But the day isn't far away when Samsung overtake Apple in the tablet market.

17. enthasuium

Posts: 150; Member since: Nov 21, 2013

people dont care about quality apps as long as it is working for them , thats a ultimate excuse always made by apple fan, typical apple users have lack of tech knowledge .i dont think they care about how a app is optimized.

19. jroc74

Posts: 6023; Member since: Dec 30, 2010

I might agree with this. Before the iPad....what tablet experience could any compare it to? Phones were easier....tablets...not so much.

18. NexusX

Posts: 613; Member since: May 16, 2013

the only advantage that Samsung tablets have over ipads or any other tablets makers is the stylus.

24. boosook

Posts: 1442; Member since: Nov 19, 2012

To me, the most astonishing thing is how far the other manufacturers are... Asus is third, with only 2.1% of the market share, which includes the Nexus 7... and Asus has a lot of models on the market (and they're actually good), so this means... how much did the Nexus 7 sell? 1m?

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