64GB is the new storage standard in 2017 (and Apple is behind the curve again)

This article may contain personal views and opinion from the author.

For the vast majority of 2016, Apple offered its flagships with a depressingly tiny storage allowance: just 16 GB of on board storage with no microSD card slot to expand on that. 

I have a few friends that bought a 16GB iPhone 6s and a year on, each and every one of them is complaining about the storage situation, while perfectly content with pretty much everything else on the phone. It was a short-sighted move with no worthy explanation from Apple, one that especially hurt as great devices at half the price of the iPhone (cough, OnePlus 3/3T) shipped with four times the storage: 64 gigs. It was something that Apple started fixing in late 2016, and most recently, just a few days ago, Apple finally pulled its last 16 GB iPhone (the SE) and mandated all base iPhone storage options start at 32 GB.


32 GB is better than 16 gigs of storage, but I can bet that within a year or so of owning a 32 gig phone, a significant number of users will start getting an upsetting 'ran out of storage space' notification.

64 GB: the new storage standard


What happens on the other end of the isle? In 2017, Android phone makers have wasted no time and have now practically established a new storage standard for flagship phones: 64 GB.

64 gigs is a much more reasonable amount. Especially when you don't have the option to buy a microSD card and expand the initial allowance on your phone at a later point.

To put things in perspective, let's just say that 1 minute of 4K video takes up 375MB on average, so 1 hour of 4K video recording will take up more than 22 GB on your phone, and chances are that after one year of using your phone, you will have more than 1 hour of video recorded (not to mention music, photos and what not). You don't have to be an avid video shooter to have 1 hour of video on your phone and even if you upload to YouTube or other cloud services, you'd still want some precious moments always at your disposal and on your device.

That is why I am happy to see first OnePlus, but now also LG with the G6, Samsung with the S8 and S8+, as well as others like Huawei with the Mate 9 and P10, all push the much more sensible and freeing 64 gigs of storage. There are exceptions: the Google Pixel the most notable one, but the vast majority of flagship Android phones now come with 64 gigs.


And Apple is once again behind the curve. Of course, you can always pay $100 more to get a 128 GB iPhone, or even further more for a 256 GB iPhone, but for those who just want a middle-of-the-road, 64 gigs of storage Apple simply does not provide this option.

And if you have doubts about how much storage people actually need, we have some fresh data. Back in November, we asked our users how much storage they need (notice we asked 'need', not even 'want') and the overwhelming majority (43%) answered with 64 GB, while the second most popular option (23%) was 128 gigs, and 32 GB was enough for only 19% of users. I leave the conclusion for you to make, but it seems that Apple is behind the curve in the storage game, again.

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138 Comments

1. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

Can we at least give Apple a chance to release some new mobile products first in 2017? Have you guys seen the new iPad? 32gb $329 128gb $429 Not only is the new iPad basically the iPad Air 2 (which was a stellar product), they cut the 64gb option and jumped straight to 128gb. How is this behind the curve? It's not.

2. Victor.H

Posts: 1056; Member since: May 27, 2011

Well, Apple has just released a new iPad and new iPhone SE. Literally, just a few days ago. The iPhone 8 on the other hand is expected to happen towards the end of the year, so... no?

4. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

Victor - Apple is being more than generous here. SE Pricing: 32gb $399 128gb $499 New iPad Pricing: 32gb $329 128gb $429 How is this behind the curve? You QUADRUPLE your capacity for $100 more. This is fantastic. Not only this, but most normal users do not need beyond 32gb of space. So did they meet the "new standard"? Maybe not, but they more than offset this by providing a 128gb option for only 100 bucks more. In my eyes, these two options at 32gb and 128gb are the new standard and no one should have an issue with it.

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

your logic is flawed It costs them... 5 cents to quadruple that capacity. You pay $100 more when even at a commercial SD Card is MUCH less than that. That is not fantastic. That is a rip off.

19. kiko007

Posts: 7493; Member since: Feb 17, 2016

Flash storage isn't that cheap dude. Especially the type Apple uses, which is SSD in class. Not to mention the $100 price thing is what EVERY OEM does. Literally every one of them, except they only double the storage capacity in most instances.

26. maherk

Posts: 6775; Member since: Feb 10, 2012

Android flagships usually come in one variant, and the last time Samsung offered 2 memory variants, it was the Note 5, and the price difference was 70 dollars. They were offering 32 and 64GB, while Apple's base model started at 16GB.

67. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It is that cheap - HERE IS WHAT OEM's PAY. I've posted this millions of times.http://www.dramexchange.com/ Most OEM's pay $5.00 for 256GB of INternal Storage. And since Samsung makes their own it costs them NOTHIGN to ioncrease storage. In all cases it is a scam to get you to pay more for a device jsut to get more storage. $100 to fo from 32GB to 64GB for example is BS. Even when APple has 16 to 64GB for the same $100 that is still a rip. Samsung charging $100 to go from 32 to 64 is a rip too. Considering they gave 256GB away free with sdcards with the Note 7 and the S7's. Samsung phones in fairness for $650 should have had 64GB. Then I would be okay paying 750 for 128GB and 850 for 256. That woudl be fair to me. Even though that is pricy based on what it costs them. Apple for the money they have The iPhoen should be 64GB for 650, 128 for 750 and 256 for 850. I paid $869 for the iPhone 7+ 128. That is ridiculous. Specially when I paid $850 for my Note 7 which came 64GB and included 256GB extra. That's $100 worth of products for $less than the iPhone I just bought. DO THE MATH. THAT'S WHY APPLE MAKES INSANE PROFITS. Charging you for stuff they pay little for. The iPhone base model even with 32GB cost $220 to make. How much of that cost is the internal storage dude? YOU GUYS ALWAYS EXCUSE GREEDY APPLE! This is why Apple wont do better. Why should they. You all find NOTHING wrong with what they do. Even when its blatant an in your face. You guys suck. Tim Cook loves you all always on your knees in front to him.

108. remixfa

Posts: 14605; Member since: Dec 19, 2008

Flash storage on a commercial scale IS cheap. And EVERY OEM Does it because Apple proved people were stupid enough to pay for it.

22. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

your logic is flawed Ignore the 32gb option alltogether and you end up with - $429 iPad for 128gb. Point is, how the hell do you penalize a company for offering a cheaper option with less space especially when product received a massive price cut? Would you get upset at Samsung offering a 32gb S8 for $649? Your logic is not only flawed, but extremely stupid.

27. UnlimitedSkye03

Posts: 291; Member since: Apr 27, 2012

Well a cheaper 32gb S8 would be pretty fine cause it has an expandable card slot up to 256gb.

129. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

SD cards are much slower than internal storage, which means files would open and load slower if they are on SDs. Even if they support flex storage for loading applications onto them, still they would open sluggishly, making the whole experience frustrating. Thus Samsung has made a good move with 64GB storage on the GS8. I even say they should have provided a 128GB option.

38. WPX00

Posts: 511; Member since: Aug 15, 2015

OnePlus 3 64GB $399 ZTE Axon 7 64GB $399 Motorola G5 32GB $229, 64GB $299 64GB is quickly becoming the standard at all but the lowest end.

74. xlmohi

Posts: 6; Member since: Feb 25, 2014

Survey data shows otherwise, majority wants atleast 64GB.

80. marorun

Posts: 5029; Member since: Mar 30, 2015

Lebron i can get a 256 gb sd of very good quality for 50/90$ so nope not impressed.

115. Izoe

Posts: 149; Member since: Sep 02, 2010

Apple basically selling devices made from scraps they had left over from different devices, iPhone se basically an iPhone 5 (released 2012 that's like 5 years ago) with an updated processor and cam. New iPad is kinda in the same boat. So the consumer thinks he's getting a steal but no it's Apple smiling to the bank because it didn't cost them much to produce anyway.

118. sgodsell

Posts: 7219; Member since: Mar 16, 2013

What are you smoking when you said Apple is being more than generous here. Geez Louise, are you on crack or some non prescribed medication, or something. When has Apple ever been generous. I will tell you a little secret. Apple is only generous to Apple, period. Look at the record profits will tell you that, especially when Apples market share has dropped. In both tablets and smartphones. Look I guess it's easy to say Apple is generous, especially when you have blinders on, and you can't see what the competition has been bringing to the table. But to say Apple is generous just proves that you are a loyal fanboy. I guess that is why it's part of your handle.

6. applesnapple93

Posts: 302; Member since: Jan 06, 2016

apple does this so they can charge more for the storage you need. Release a 16GB model that is just unrealistic for $649, forcing people to pay $749 for the 64GB that they need which costs apple almost nothing on storage and translates into pure profit. plus limit peoples storage at the cheapest model and force them to subscribe to icloud storage which also generates income. Its not that apple is behind the curve, its that apple wants to make money and knows people will pay because they are the only ones that make their product. Android is forced to be competitive. Apple doesn't care how much storage you need, all they care about is profit. People can cry and bash them for doing so but at the end of the day, people who want an iphone are going to buy an iphone

13. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

@applesnapple93 Let's work the timeline for a second here and think logically. 1. iPad Air 2 releases. iPad Air 2 pricing - $499 for 16gb $599 for 32gb $699 for 64gb $799 for 128gb 2. New iPad release, which is essentially a better iPad Air 2 New iPad Pricing - $329 for 32gb $429 for 128gb Why are we not applauding Apple for this? Essentially, Apple gave the starting iPad Air 2 a $270 pricecut and the 128gb version a $370 pricecut. It's times like this where we have to ask ourselves how greedy can we be? Apple is being more than fair here on one of the best products they ever offered in history.

33. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

And those that already despise Apple wouldn't buy one regardless of how Apple fan bash Android.

41. tsp38

Posts: 38; Member since: Jun 04, 2015

this guy knows. i'm all for people having their own preferences, but this boggles my mind just on principle. there's a reason they have the most profit margin! (along with some legitmate reasons like manufacturing in China or other efficient production methods) they're basically spending less and charging people the same or more! software and usability aside, I will not spend my dollars on company that think they can put lesser hardware in their components and over charge customers.

44. adi90

Posts: 554; Member since: Dec 21, 2015

I am fed up with this excuse that apple overcharges users. Or apple is the most greedy company in the world. All the top Corporations are greedy whether apple or samsung or google. Samsung does not overprice its galaxy series like iphone because it wants to compete with apple which has a dominant position profitwise. If you compare samsung mid and budget mobiles. They are the worst VFM and most overpriced products in their respective price range. But as samsung is dominant in mid and budget mobile segment so they don't care. Similar to what apple does in premium segment.

85. marorun

Posts: 5029; Member since: Mar 30, 2015

Adi90 Apple is the most greedy company in the world. Thats do not make others corporation not greedy just apple is the king of greed.

60. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

I have paid 250€ for an iPhone; I would have paid 200€ for a S7E, 50€ in 2 years is 2€/month; when I sell my phone in 2 years, I will get at least 100-150€ more. So which is the cheaper phone?

51. mrochester

Posts: 978; Member since: Aug 17, 2014

If Android was competitive, there would be no one buying iPhones if storage was such a big problem. It's the fact that Android isn't competitive with iOS that Apple can sell devices with 16/32GB of storage because they know they have such a good product that people won't downgrade to Android over storage complaints.

86. marorun

Posts: 5029; Member since: Mar 30, 2015

mrochester i wont downgrade to iphone. IOS is too limited in many way. I like expandable storage. I like flexibility to transform my phone interface as much as i need both for work and fun. And the biggest of them all i love the fact i can use many different brand and keep all my purchase. First and main reason apple make so much money is they cut round corner on hardware and even software now ( man since ios 7 ios updated feel like beta mess ) And they pay the right ppl ( mostly media and tech news website ) to help them keep the brainwashing. Dont misunderstand me Apple still the king of profit thanks to all this but eventually everything thats go up come down and the higher you get the harder its will be when you hit the ground.

56. Leo_MC

Posts: 7216; Member since: Dec 02, 2011

I am a power user and I haven't paid a Penny to Apple for storage (although I think I will). I get my cloud from elsewhere.

81. marorun

Posts: 5029; Member since: Mar 30, 2015

lol all my iphone customer now use google photo. 15 gb of cloud for free ( if you need to store picture at over 12 mp ) but as iphone use 12 mp camera i put them on the unlimited mode. So if they want to store 500 gb of picture they can. For free :D So at the end of the day anything i can do to help my customers not to be ripped off by apple i do it.

17. 47AlphaTango

Posts: 718; Member since: Sep 27, 2015

And did you know that the starting offer for the new ipad is 32GB? Here's the link:http://www.apple.com/shop/buy-ipad/ipad-9-7 Meanwhile. The iphone you're refering to is a last year model. And the offer starts at 32GB. Here's the link:http://www.apple.com/shop/buy-iphone/iphone-se#00,20,32 And here's the other 2016 apple products:http://www.apple.com/shop/buy-iphone/iphone-7#00,20,31http://www.apple.com/shop/buy-iphone/iphone-7#01,20,31http://www.apple.com/shop/buy-ipad/ipad-mini-4http://www.apple.com/shop/buy-ipad/ipad-prohttp://www.apple.com/shop/buy-ipad/ipad-prohttp://www.apple.com/shop/buy-iphone/iphone6s#00,20,32http://www.apple.com/shop/buy-iphone/iphone6s#01,20,32 All of these coming from the apple store. Didn't mentioned about any 16GB MODEL! I'm laughing at your own report because your too UNBIASED!

34. Nopers unregistered

The thing is, you're target demographic here for the survey is people who like tech, the 32GB option is there for people who don't need any more, 32GB is enough for most normal people. List of Android phones released between around iPhone release and now with 32GB or less base model: LG G6, Google pixel, Xperia XZs, Nokia 3/5, Samsung A series, BB DTEK60 etc. Also, if you think SD card expansion is an excuse, it's not. 50GB Icloud storage for $11.88 a year or 200GB for $35.88. You try and get a 200GB SD card for that price AND, iCloud is accessible on any device (except android) so it's more convenient than moving files from an SD card.

37. maherk

Posts: 6775; Member since: Feb 10, 2012

Because uploading and downloading stuff from the cloud doesn't eat up your data and eventually cost you more money? And are you seriously comparing the A series to the iPhones? You know that it costs half of what an iPhone cost? Why not mention the C Pro Series, also costs much less than the iPhone, yet offers 64GB as base model.

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