49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%

49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%
Apple devices were much more likely to be found under the tree this holiday season, than products made by competitors. For the week dated December 19th through December 25th, analytics firm Flurry (owned by Yahoo) found that 49.1% of new devices activated globally during the Christmas week, were made by Apple. That is off 2.2 percentage points from last year's figure.

Samsung was second, accounting for 19.8% of new activations during Christmas week. That was a 2.1 pp increase from 2014's figure, meaning that Samsung essentially picked up the activations lost by Apple this year. Nokia's share dropped from 5.8% to 2%, still good enough for third place. LG was next with a 1.7% slice of the pie, while Xiaomi was fifth with a 1.5% share of the new activations made during Christmas week.

The data shows how phablet demand continues to rise. In 2013, these large-screened phones made up only 4% of new devices activated globally from December 19th though the 25th. Last year, phablets made up 13% of such activations. This year, that figure was 27%. During the same period of time, new small phone activations have dropped from 3% to 2% to this year's 1%. New medium-sized phone activations have dropped from 64% (2013) to 63% (2014) to 54% (2015).

New tablet activations have been falling overall. During the week containing Christmas, small slates' share of new activations dropped from 12% to 11% to 9% in 2013, 2014 and 2015, respectively. Large tablets have had a very similar pattern, falling from 17% to 11% to 9% of new activations over Christmas week in 2013, 2014 and 2015, respectively.

While the Apple iPhone 6s Plus and Apple iPhone 6 Plus accounted for 12% of iOS activations during Christmas week this year, Android phablets made up 50% of Android activations during the same time period. Lastly, whether it is due to new devices purchased for the holidays or just a desire to add some new games, app installations rose 120% on Christmas day. 

Flurry came up with the data by tracking 780,000 apps.


source: Flurry via AppleInsider

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63 Comments

72. ampney50

Posts: 6; Member since: Aug 03, 2012

miss leading towards apple true comparison apple vs android vs windows &others wont get same result

69. Supersonic

Posts: 226; Member since: May 15, 2015

Looks like Flurry(owned by Yahoo) bought some shares of apples. They are just trying to boost Apples share value.

63. SIGPRO

Posts: 2818; Member since: Oct 03, 2012

Nokia is still alive, despite what orhers say!

59. ibend

Posts: 6747; Member since: Sep 30, 2014

is this real? nokia third place? o.O

71. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Feature phones that MS still markets and sells outside the us, 20-30 buck phones that fly off the shelves.

58. amtheguy

Posts: 11; Member since: May 20, 2013

Nokia still bossing these bi*ches after extinction. Lol

48. Supersonic

Posts: 226; Member since: May 15, 2015

Pathetic analysis. Apple has hardly any shares in places outside US, China and very few countries in Europe. In the 2nd largest smarphone market (India) Apple does not even has 2% marketshare.

41. Awalker

Posts: 1987; Member since: Aug 15, 2013

How do they count activations? When I get a new phone I take the sim out of the old phone and put it in the new phone. Does that count as an activation?

30. glosbiker

Posts: 2; Member since: Dec 28, 2015

Your maths is wrong... 49.1% means its still MORE likely to have another manufacturer's product under the tree than apple, and certainly not much more likely as its going to be as near as damn it 50/50.... Unless of course you ment to name a specified company (cough cough... Samsung.... Cough cough)

27. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Oh no PA. Do you post these articles to upset Techie and Taters?

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why would I be upset? I have no issue with Appeal phone sales. I expect in the USA Apple will have home field advantage. Which is why insaid, any company you that doesn't has problems. Samsung being one where their phone isn't the top selling at home. But see the ignorant fans hear didn't see me say that because they only look for the word apple in my posts and assume if I mention Samsung I must be praising them even though I didnt. In fact I said they should have more deals too. I don't cre how many they sale. I bought an iPhone for my mom. She had an S3 for 2nd eats so I moved her to an SD Edge. But she said it had to many bells and whites Soni got her an iPhone and I told her she needed to pay for it because I had asked her first what she wanted and she said the recent Galaxy. So I already had it on a lease option and I wasn't going ronpaybfor 2 phones. I have nothing against the iPhone. I stand behind what I say for what it costs it should be better. It's a flat that cut be argued I don't. Are how much you love an iPhone, it lacks in many areas that it is not worth 649.

70. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I love the cost of new phones, makes me happy my 640xl for my mother cost me 130, non carrier branded and works with LTE here. Case, 32GB card, phone, screen protector, all under 200 bucks. Of course not for everyone, but seeing the costs people go through to post on facebook and do so little, so happy to see I don't have to spend that much. I almost got her a Blu android device this go around, but I showed her a android and she didn't like it, and im just not an apple guy so that was never on the table.

22. jphillips63

Posts: 253; Member since: Jan 04, 2012

Yea and one company with only 2 phones outsold all of android combined for the Holiday season. That says a lot for Apple and their products.

33. maherk

Posts: 7084; Member since: Feb 10, 2012

5s, 6, 6+, 6s, 6+s= 2 phones lol

35. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

LMAOOO! Maherk, 5 + 0 = 2 lol.

38. maherk

Posts: 7084; Member since: Feb 10, 2012

I guess it is some kind of special mathematical equation lol

81. jphillips63

Posts: 253; Member since: Jan 04, 2012

We are talking phones of 2015 and who is gonna buy a 5s when they can get the 6s? How about use a bit of common sense. If not regardless one company outsells all the others combined for the holidays so there.

19. cnour

Posts: 2305; Member since: Sep 11, 2014

Normal, look around you and you will see how many iPhones 6 or 6s are used. iPhone is the king of Smarphones, this is a reality.

26. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

The Note line is clearly better, but the iPhone will always sell more. It's the sales King, but not the performance King.

62. cnour

Posts: 2305; Member since: Sep 11, 2014

Clearly better and it sells less so it is not so clear I think.

64. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

iPhone sells more because of bigger Apple fanbase than Samsung. Besides, if you want iOS, your only choice is Apple, unlike Android and the vast available choices of OEMs! Higher sales do not translate into better device.

78. cnour

Posts: 2305; Member since: Sep 11, 2014

You have a lot of bad choices and I have only one best choice.

79. Unordinary unregistered

Can we ask ourselves why Samsung does not have such a great fan base like Apple? "Higher sales do not translate into better device." So....unless the fandroids are talking about market share and a "better OS" lmfaooooo. Such clowns

82. ph00ny

Posts: 2082; Member since: May 26, 2011

Did you get your Samsung promotion stuff? I just got mine on monday. It's pretty nice Level on headphone, wireless charger, and a battery pack

13. ph00ny

Posts: 2082; Member since: May 26, 2011

I loved the promotion samsung was throwing for their newer devices this holiday season I just got mine and honestly it's stuff that i will actually use on daily basis. (wireless charger, battery pack, and headphone). Their accessory, not sure how much they cost, but they look really good. Headphone is of decent sound quality. Very tight and not boomy like beats. Little on the bright side than i like my headphones but they're very good and comfortable. Not to mention wife approved in terms of looks. She's not a fan of my usual audio gear (Beyerdynamic, Audio‑Technica, Denon, etc)

11. traitortohisownheart

Posts: 16; Member since: Sep 17, 2014

Somebody may have mentioned this, but this is likely driven by the fact that apples flagship launched in September and Samsung launched theirs in March/April. Yes note 5 was august/September but s6 is real seller. I work in video games and it's the same thing for holidays, ganes that came out closer to holidays sell the best, even the s**tty ones.

3. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

Apple always has a strong fourth quarter, this isn't at all surprising. They make a really good line of phones, though not for everyone. I'm sooo looking forward to the Note 6, and iPhone 7, both should be stellar devices. I expect the i7 to make bigger strides the the N6, due to the N5 being so cutting edge, and the 6S leaving a lotta room for improvement.

14. bigsimpd

Posts: 169; Member since: Jan 13, 2012

Exactly I don't regret my decision switching to Apple from Android love my 6 plus can't wait for IPhone 7 going to be a great device

15. Diezparda

Posts: 941; Member since: Oct 23, 2013

How are u darkk, merry christmas for you and family. It seems 6S & 6S plus didn't officially arrive at Indonesia yet... Both device will be a great christmas gift since both released almost at the end of year, of course they carry all the latest tech. Sales number was strong during christmas, it just their moment to shine.

24. darkkjedii

Posts: 31798; Member since: Feb 05, 2011

I'm good bro, hope all is well with you. Are you planning to get one?

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