49.1% of new devices activated during Christmas were made by Apple; Samsung trails at 19.8%
Samsung was second, accounting for 19.8% of new activations during Christmas week. That was a 2.1 pp increase from 2014's figure, meaning that Samsung essentially picked up the activations lost by Apple this year. Nokia's share dropped from 5.8% to 2%, still good enough for third place. LG was next with a 1.7% slice of the pie, while Xiaomi was fifth with a 1.5% share of the new activations made during Christmas week.
The data shows how phablet demand continues to rise. In 2013, these large-screened phones made up only 4% of new devices activated globally from December 19th though the 25th. Last year, phablets made up 13% of such activations. This year, that figure was 27%. During the same period of time, new small phone activations have dropped from 3% to 2% to this year's 1%. New medium-sized phone activations have dropped from 64% (2013) to 63% (2014) to 54% (2015).
New tablet activations have been falling overall. During the week containing Christmas, small slates' share of new activations dropped from 12% to 11% to 9% in 2013, 2014 and 2015, respectively. Large tablets have had a very similar pattern, falling from 17% to 11% to 9% of new activations over Christmas week in 2013, 2014 and 2015, respectively.
While the Apple iPhone 6s Plus and Apple iPhone 6 Plus accounted for 12% of iOS activations during Christmas week this year, Android phablets made up 50% of Android activations during the same time period. Lastly, whether it is due to new devices purchased for the holidays or just a desire to add some new games, app installations rose 120% on Christmas day.
Flurry came up with the data by tracking 780,000 apps.
source: Flurry via AppleInsider