The folks at Gazelle – the same ones who exchange used electronics for cash, have conducted an interesting research studying how smartphone owners use their handsets. In particular, they were curious to know how attached iPhone
owners were to their handsets. And so they polled a 1000 people, and the results are out for the world to see.
Surprisingly, 15% of respondents admit that they would rather give up sex for a weekend than not use their iPhone for the same period of time. This lines up well with the results from a similar survey about the habits of tablet users
. According to the latter, a quarter of women who own tablets prefer their slates to the intimacy with their partners. Another interesting thing that the Gazelle study reveals is that about 4% of iPhone owners have used their devices while
having sexy time.
Further results from the study do not deal with such delicate subjects, but are interesting to know nonetheless. Here are some other highlights:
- Consumers want an iPhone with a larger screen. Nearly 40% of respondents report a bigger screen is the feature they would most like to see added to the next version of the iPhone.
- Thanks to iPhone, consumers have been able to reduce the number of devices they own. Nearly 70% of survey respondents report waving goodbye to their iPod or mp3 player since purchasing an iPhone. Fifty-five percent have ditched their camera, and over 40% have gotten rid of their GPS unit since buying an iPhone.
- iPhone is ruining our manners and we love it anyway. More than 25% of survey respondents report that they “almost always” use their iPhone while in a social setting such as during a meal or while at a party. iPhone hasn’t just changed how we communicate and access information – it’s also completely changed live social interaction. A combined 58% of respondents say they use their iPhone in a social setting either “usually” or “occasionally,” while only 17% of respondents report using their iPhone in such a situation either “rarely” or “never.”
- Think twice before you reach for a friend’s iPhone – you don’t know where it’s been. Nearly 85% of respondents report having used their iPhone while in the bathroom.