29.1 million Americans don't make purchases on their smartphones for some reason


VentureBeat turned up some interesting stats on smartphones' relevancy to online shopping. Although $140 billion worth of sales were entirely made on smartphones in 2016, a significant count of American consumers – 29.1 million, to be exact, are yet to jump the gun and order something online completely through their mobile phone.

There's still hope for these millions of people, however. Their numbers have been coming down over the last six months, while the number of mobile shoppers has been steadily increasing. About 60% of US consumers carried out a purchase through their smartphones in the last two weeks. Although this isn't a steady habit, it's still an encouraging tendency.

This data comes after surveying over 2,500 consumers. Insights like these are quite important, for mobile advertisements and shopping systems (such as apps and payment systems) "influenced" (according to VentureBeat) over $500 billion worth of sales in 2016.

Smartphones and tablets are a huge shopping frontier, but retailers are still yet to figure out a completely seamless and integrated shopping experience for this medium. If buying everything else was as easy as purchasing an app from Google Play or the App Store, a lot more people over the world would be doing the bulk of their shopping from their mobile screens.

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source: VentureBeat

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6 Comments

1. bobby84

Posts: 595; Member since: May 13, 2016

Thats me, I never paid for an app until I wanted a package disabler for my note 7, but I got a refund 10 minutes later, lol. The only app I had to buy was a game on gear VR because almost nothing there is free.

2. aodmisery

Posts: 26; Member since: Apr 18, 2016

an app or mobile website will never compare to a actual internet site. i dont buy anything from my phone, ill wait till i get home and use an actual computer.

3. cncrim

Posts: 1588; Member since: Aug 15, 2011

Computer still the king.

4. gdawilson

Posts: 299; Member since: Jul 21, 2014

The only thing I buy from my phone is music off the Play Store. I've never paid for an app, nor a subscription service - although that could change if I do want Spotify or Google Play subscription.

6. southernzombie

Posts: 355; Member since: Jan 17, 2017

I went with google play for a little while. then decided amazon prime was the better deal

5. libra89

Posts: 2276; Member since: Apr 15, 2016

The only things I have purchased from my phone aside from apps are things that go into apps like Kindle books. I like to research and compare before buying. Trying to open multiple tabs to do so on phones is just annoying and takes too long.

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