Verizon bites the bullet, starts testing dealer shops that exclusively sell its prepaid offerings

The prepaid plan market is booming in the US, buoyed by value-for-money offerings by countless carrier MVNOs, as well as T-Mobile and Sprint themselves. While the smaller players usually are not diluting their brand with irresistible prepaid offerings, they do it through the wholly owned subsidiaries that piggyback on their network, and the big carriers have no choice but follow suit, instead of bleeding subscribers to their rivals.

Even a behemoth like Verizon took notice and introduced two great (for the carrier's pricing standards) prepaid plans for $50 and $70 a month, as well as one that is Walmart-exclusive. While these efforts have apparently helped stem the tide of prepaid subscribers leaving in droves, Verizon is not resting on its laurels, and has expanded the prepaid offerings with the only effort that really pays off in the US. It has apparently contracted exclusive dealers which would sell only Verizon's prepaid offerings closer to the customer.

According to research firm Wave7: "Verizon is now launching dealerships that exclusively sell Verizon prepaid. There are now two such stores in Las Vegas, two in the Phoenix area, and one in Socorro, TX, with efforts to launch exclusive dealerships afoot in New York. All five of these stores are run by a dealer known as My Peak Wireless and the Nevada stores have been open for about a month." 

This renewed push is in sync with Verizon's strategy, as fleshed out by CFO Fran Shammo last year that, instead of losing subs to T-Mobile or Sprint, Verizon would rather have them move from postpaid to prepaid so that "we maintain the customer at least on the Verizon wireless network." He has also mentioned that the largest US carrier will use its America Movil contracts for services like TracFone or StraightTalk to push prepaid, but the net result should be a marked increase in these subscribers that will limit the bleeding towards smaller, more aggressively-priced carriers like T-Mobile or Sprint.



1. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Never you crooked carrier. Not a dime from me.

2. aegislash

Posts: 1495; Member since: Jan 27, 2015

I've never dealt with Verizon as a phone carrier, but I have dealt with them for cable/internet purposes...and boy oh boy, nothing but a joke this company is. Service reps were rude 99.9% of the time and offered little to no help whenever I was having internet or cable issues. Three times I was scheduled for an appointment; twice the person never showed up, and the third time, I looked out my front window to see him peeing out the side of his van onto the street. Once I let them know I was switching to Xfinity, suddenly the tune changed to 'Ooooh well we see that you're a costumer in good standing, so we can offer you a year of free HBO and Showtime, and also a fifty dollar credit to your bill for a year due to any past inconveniences.'

3. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

Sounds like all cable companies. They get line that Because you often don't have a choice. Me living in Detroit Comcast(xfinity) just as bad did pretty all the same. Had drunk installation before as well. Problem is they are all we got for cable based anything.

4. bighandssmallpockets

Posts: 99; Member since: Dec 13, 2011

Nothing beats Verizon coverage where I live so I'll stick with them until that changes. My only complaint is price. As for cable service, I have had Comcast, Time Warner and Verizon and I would say that in that order they are worst to less bad. Comcast was brutal, Time warner was ok but horrendous wait times and Verizon acts like a typical monopoly but still better than the other two. Like I said, less bad. I just tell myself with Verizon cell service I am paying more to get better coverage.

5. Sprissy

Posts: 193; Member since: Feb 11, 2012

I have Verizon prepaid but I never see a phone I want on the prepaid side....and so I just buy it on the postpaid side and put it on prepaid. I doubt that their prepaid stores will offer all the phones that Verizon carries.

7. MrAIMright

Posts: 2; Member since: Sep 19, 2014

I bought a brand new turbo 2 on eBay for $249

6. Theofficer1199

Posts: 1; Member since: Jan 17, 2017

I was with Verizon 14+ yrs Post paid.$83+ a month with 18% employee discount. Unlimited data, 450 anytime mins and 250 text. Asked them for BETTER deal being long time customer. They suggested prepaid. But they charge $20 month just for privilege of having a line. I said hell no!! Went to cricket wireless. $45 month unlimited call, text and 8 GB data. Verizon can kiss my ass. Hope they go bankrupt!!!!!

8. phnarna

Posts: 1; Member since: Jan 22, 2017

Well, i doubt anyone is going to read this comment. In shopping online, and in the use of some recent but now older Verizon prepaid plans, I've learned that Verizon prepaid is better than any other, in terms of what is offered in the services and features. But, it's changed, and some of the advantages have been removed, while other advantages have been added. But still, as I read things, there remain quite a few advantages to Verizon Prepaid. 1) conditional call forwarding 2) full range of * code features just like a fancy post paid plan 3) you can keep you account idle for quite a while w/o getting kicked out, if you've taken the right steps for that, 4) recently - unlimited data, at no additional cost per billing period, even when your allowance is used up 5) purchase extra high speed data, if desired, for as little as 7/GB in 90 day package 21 dollar increments 6) recently, carry over (one month) data is included. 8) Verizon is one of the carriers which offer mobile hotspot at no extra charge included on all plans. All in all, Verizon does offer the best Prepaid service. It's not going to be the very cheapest, but it's going to be the very best, and if your usage patterns fit their offerings, it won't be too expensive, especially if you like or need the features they offer.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.