263 million active Angry Birds members played the game last month8
game relevant, which they have and then some with the latest release, Angry Birds Star Wars.
Rovio's chief marketing officer Peter Vesterbacka says that he is aiming for 1 billion active users a day. To show you what that would mean, 1 billion people on the planet consume a Coca-Cola product daily, and that company has been around for over 100 years. With China now Rovio's largest market by daily active users, Rovio has a chance to rake in billions.
Eventually, Angry Birds will be have to be replaced by another big hit, and that is where you separate the one-hit wonders with the perennial money makers. All we can do is remind Rovio what happened with Zynga and Draw Something. The former purchased OMGPOP last March for $180 million in an attempt to catch the strong momentum behind Draw Something. But no sooner had the deal closed then players, feeling that the game had quickly gone stale, started uninstalling it and Zynga eventually needed a last minute restructuring to survive.