24 hours, 100,000 phones: Nothing Phone (2a) achieves record sales on launch day
Nothing just dropped its first budget smartphone, the Phone (2a), as a wallet-friendly alternative to the higher-end Nothing Phone (2). Priced at €329 ($349), it hit the shelves on March 12, and within a day, it's already making waves.
According to the London-based company, on the very first day the Phone (2a) hit the market, it managed to sell a whopping 100,000 units. Impressively, 60,000 of those flew off the shelves within just the first hour.
0 to 100,000 real quick pic.twitter.com/80YQcRaNBN
— Nothing (@nothing) March 13, 2024
Carl Pei, the CEO and co-founder of Nothing, said to Forbes:
Phone (2a) is redefining a category often overlooked, delivering Nothing's unique innovations to millions of new users around the world. Selling a record-breaking 100,000 units in just 24 hours is proof of that. A big thanks to our community, partners, and team for believing in us!
Nothing claims that the battery holds at least 90% of its original capacity for a minimum of 1,000 full charge cycles. However, real-world testing will be necessary to confirm this claim, so stay tuned for updates.
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