16 months of Tim Cook: Apple CEO speaks on competition, Jobs, iOS, Maps and more


Almost a year ago, Steve Jobs, the chief executive of Apple passed away, leaving the company he created in the hands of Tim Cook. It was the first time Apple had gone through an organized change in leadership, and one thing that Jobs implanted in Cook’s mind was to never stumble in asking himself what would Steve Jobs have done.

Jobs, the iconic CEO, built Apple as it is now, a company that stands out with its laser focus on a few products and nearly religious following. It is one of a kind, a company where users send the CEO emails about the products as if they were speaking to their friends, sharing both joys and frustrations.

Coincidentally, Apple is also the biggest company on earth. And for the first time in nearly a year, we have a long, in-depth interview with the person at its helm, Tim Cook. Speaking for Bloomberg, Cook explained what he thinks about Apple in its current state, how it changes, and touched on everything from Apple Maps and the ousted executive Scott Forstall, to the values of Apple and competition, and, of course Steve Jobs.

We recommend you hit the source link below for the full interview, but below we have picked some excerpts that we found of particular interest. Take a look.

On Steve Jobs:

On Microsoft Surface and Samsung Galaxy tablets:

On Apple Maps:

On iOS head Scott Forstall ousting:

On iOS design and Jony Ive:


source: Bloomberg

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