The upcoming Samsung XR (Extended Reality) headset ‘Project Moohan’ is supposed to supplement the revenue generated from the Galaxy Z Fold 7 and Galaxy Z Flip 7. Project Moohan will see an initial launch in Korea, and then expand to other markets around the globe soon after.
The company’s flagship smartphones — like the Samsung Galaxy S25 series — come out in the first quarter of a year. Samsung then launches its foldable phones, such as the Galaxy Z Fold 6, later in the year to keep its growth churning along. The Project Moohan headset is reportedly (translated source) part of a strategy to supplement that growth in the second half of the year, which might indicate yearly releases.
Project Moohan will not be released alongside the Flip 7 and Fold 7, as I previously reported, but will make an appearance at July’s Galaxy Unpacked event regardless. The exact release date for the headset is September 29, when it will come out in Korea via a domestic event.
One of the biggest plays that Samsung is betting on is the implementation of Google’s Android XR. The company is hoping that being late to the party will be somewhat offset by having a ton of Android apps ready to go on the headset.
Google Maps providing directions in Mixed Reality in Android XR. | Image credit — Google
Samsung has also apparently conducted a lot of research into one of the biggest reasons people stay away from VR headsets: comfort. The company has gone through a ton of trial and error to deliver a headset that has reasonable comfort, battery life, and use cases. Project Moohan is designed from the ground up to directly compete with the Apple Vision Pro and the Meta Quest 3.
The Vision Pro — which promises a premium Mixed Reality experience — failed to sell well due to its ridiculously high price tag and drought of content. Meta’s Quest headsets, on the other hand, dominate the XR market because of their affordable prices and excellent hardware. Samsung, in my opinion, will have to offer a premium experience for a much lower price than Apple’s headset to really stand a chance here.
The foldable industry has been seeing a downward trend as well, so it makes sense that Samsung would try to make up for lost growth potential during the foldable releases. It’s still not confirmed whether the tri-foldable that Samsung is working on will come out this year too. If it does, then this will be a bountiful season for Samsung users.
Grab Surfshark VPN now at more than 50% off and with 3 extra months for free!
Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
![Samsung’s Mixed Reality headset ‘Project Moohan’ launching alongside Galaxy Z Flip 7 and Fold 7 [UPDATED]](https://m-cdn.phonearena.com/images/article/171248-wide-two_350/Samsungs-Mixed-Reality-headset-Project-Moohan-launching-alongside-Galaxy-Z-Flip-7-and-Fold-7-UPDATED.webp)
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: