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iOS closing the gap with Android in the States says latest comScore report

iOS closing the gap with Android in the States says latest comScore report
Based on the latest release from comScore, showing data from U.S. smartphone owners age 13 or older, iOS is making a move on Android. In the three months ended in April, Android had a 50.8% marketshare, down from the 51% it controlled in the three months ended in March. At the same time, iOS saw its slice of the U.S. smartphone pie rise from 30.7% to 31.4%. That cut the Green Robot's lead over Apple's mobile OS to 19.4% from 20.3%. Third place RIM saw its share drop from 12.3% to 11.6% while Microsoft and Symbian gained and lost .1% to 4% and 1.3% respectively.

Nearly 3 out of every 4 U.S. smartphone owners text on their device

Nearly 3 out of every 4 U.S. smartphone owners text on their device

So what about OEMs? Both top running Samsung and second place LG each declined .1% Samsung owns a leading 25.9% of the Stateside smartphone market while LG has a 19.2% slice. Apple's 14.4% marketshare is good enough for third place and a .4% pick-up from the three months ended in March to the three months ended in April. Motorola is next with a 12.5% ownership of the market, a loss of .3% from the prior survey. HTC was flat with a 6% tally. Keep in mind that the new HTC One series had not yet launched at the time.

Once again, comScore tells us what we are using our smartphone for. Despite a .2% drop from the previous report, texting remains the activity that most of us do on our mobile phone. 74.1% or almost three-quarters of smartphone users in the States at the end of April were working their thumbs by texting. One of the biggest gains from last month's numbers was the increase of .5% of those using their device to play music or play games. The percentage of those who use their smartphone as a web browser slumped .3% to 49%.

107 million Americans age 13 or older now own a smartphone out of a total of 234 million mobile devices used in the States in that age bracket. That is up from the 106 million using a smartphone noted in the report released last month.

source: comScore via electronista

Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data
Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data

Android and Samsung are the top smartphone manufacturer and OEM respectively, according to comScore's latest data


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posted on 02 Jun 2012, 02:10 19

1. mas11 (Posts: 1034; Member since: 30 Mar 2012)


I wouldn't necessary say a 20.3% to 19.4% change is "closing the gap," but it is something.

posted on 02 Jun 2012, 02:27 6

3. dickwyn (Posts: 621; Member since: 07 May 2012)


you have to remember that here in the states there are a few ios devices and android has like a lot of devices

posted on 02 Jun 2012, 02:40 14

4. Commentator (Posts: 3710; Member since: 16 Aug 2011)


You also have to remember that here in the 'States, Apple has a MUCH bigger following than pretty much anywhere else in the world.

posted on 02 Jun 2012, 03:16 1

7. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


Those few iOS devices break sales records every time a new version is launched too.

This will be a merry go round about market share for years to come.

posted on 02 Jun 2012, 03:18 6

8. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


d**kwyn still has the correct point -- much more android devices are sold in the US than iOS devices.

Just go to Walmart where tons of no contract android devices range from $78 to $199. I last counted over 30 such models from Straight Talk, Boost, Virgin Mobile, TMobile, tracfone, Metro PCS, Net 10, etc.

Android devices are so cheap, it no longer makes sense to buy a no contract feature phone, unless you are really, really broke.

posted on 02 Jun 2012, 03:34 6

13. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


I agree he has a point. But its not just about cheap, Ppl are choosing Android because its also a decent product.

Cuz Win Mo was also cheap. And it looks like WP7 is cheap too. Maybe not as cheap as Android...but its low. Blackberry is cheap too.

And with RIM still having phones out there....and those phones are on those cheap carriers....ppl are choosing Android over Blackberries.

posted on 02 Jun 2012, 05:22

16. Jay_F (Posts: 236; Member since: 29 Nov 2011)


Unless Apple starts making more than one smartphone, or letting iOS be used by other companies (understand it's probably never ever going to happen) then I don't see how there will be a merry-go-round. Android right now is untouchable due to the shear volume of phones on the market. Yes they have a premium product, as does Apple, but I'd give a random guess and say that at least 60% of people buying phones could hardly care less about specs and OS. They probably just walk into a store and go "Hey I want a phone that can text and play Angry Birds." Maybe I'm just being cynical here.

With the poverty level and unemployment the way it is, people can't drop a couple hundred for a phone and pay the ridiculous prices for somebody like AT&T or Verizon. Pay as you go, or cheap contract phones with crappy carriers is the route a lot of people have to take, effectively eliminating Apple from that contest. Understand that a few of the other carriers are starting to sell the 4s, but it just won't do.

The thing I'm waiting to see though, is if and when Windows starts making a serious stand in the smartphone world.

posted on 02 Jun 2012, 07:18 1

18. dickwyn (Posts: 621; Member since: 07 May 2012)


yeah i agree, i am using the galaxy note because of the screen size, i am planning to get the next iphone because android has brought me some problems. example i was updating to the premium suite a few days ago and i updated it then the phone had problems so i had to send it to samsung. they said the software had some problems, and i dont say i dont know tech, i am counted as quite expert in phone and computer tech.

posted on 02 Jun 2012, 07:30 1

20. hepresearch (unregistered)


Actually, what I hear in these parts where I live (south-central Pennsylvania) is horror stories of lots of regular people walking into phone stores and saying, "I want an iPhone". Turns out that people around here refer to any smartphone as "an iPhone", and when they see all of the other smart devices that a carrier could sell them, but then understand that only one type is "the iPhone", they go for the Apple device because they think it is "the original geniune iPhone". I am literally an island rocking the Sony Ericsson Z300a in a vast sea of iPhone's every day in my community, and it just feels a little rediculous. The successful (at least locally) mass-media spin of the ubiquity of the iPhone disturbs me.

posted on 02 Jun 2012, 07:41 1

22. Jay_F (Posts: 236; Member since: 29 Nov 2011)


That's just Apple marketing at its finest. They became the Coca-Cola of the technology world, at least in regards to phones, tablets, and mp3 players.

posted on 02 Jun 2012, 08:08 3

26. hepresearch (unregistered)


Last week, a good friend of mine who bought a Nokia Lumia 710 from T-Mobile at the beginning of this year decided to switch carriers, paid the early termination fee, switched to Verizon and bought an iPhone 4S. He then sold the Lumia. He told me, "It just wasn't the same as a REAL iPhone."

How brainwashed is that? What kind of mindshare does Apple control these days? Once a person is convinced that there is no alternative to something that only you can offer, then how much control do you have over that person? Are they really all that free to choose anymore?

posted on 02 Jun 2012, 09:31 1

31. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


Yeah, except those people make up a small portion of the overall market. Two thirds of the entire US population are on AT&T and VERIZON alone. The big 4 carriers total add up to about 280 million. Only one of those carriers does not carry the iPhone. That leaves maybe 60ish million people whose carrier choice leaves them without access to an iPhone. That is out of around 310 million people overall in the US. In other words, cheap Android phones sold by prepaid carriers don't make a phenomenal difference.

posted on 02 Jun 2012, 10:05 2

32. speckledapple (Posts: 892; Member since: 29 Sep 2011)


so a software problem is your reason? thats all?

posted on 02 Jun 2012, 10:08 1

33. speckledapple (Posts: 892; Member since: 29 Sep 2011)


You can blame Apple all you want but it comes down to people. Just like elections people can tend to vote or buy what they see some others buying. That social influence in a world pretty much dominated by social networking is a major play and Apple spends a great deal of time focusing all their resources on that. For Android, its different as each company has their own agenda that will never be as focused on the whole as Apple can be. With the exception of Microsoft, that focus for companies is just not there.

posted on 02 Jun 2012, 10:36

37. hepresearch (unregistered)


You are definitely right about this. Now that you have said it, I can see it now! People are only brainwashed because they CHOOSE to be! So, Apple is simply providing the impetus to get their ecosystem out there and ingrained into people's daily lives, and people are choosing to embrace it because it is the easy and popular thing to do. Now, Apple has gone the extra step in the past, and presently, to wail on the heads of its competitors with patent litigation and such, but the fact is that Android based OEM's do not share that laser-focus that Apple has. It is just as you have said it is, and it is more of a reflection on our society-in-general than it is on Apple as a specific corporation.

posted on 02 Jun 2012, 11:09 1

41. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


How is that brain washed. He tried the phone out for several months and didn't like it.

posted on 02 Jun 2012, 11:10 5

42. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


1Phone does NOT rule them all and it's ludicrous thinking that a single design, a single size, a single piece of hardware on top of a closed iOS and features generally well behind the competition can sustain any popularity over coming years... in 5 years this is Mac vs PC all over again, sorry Apple, your business model just plain sucks, is designed to bilk your customers out of their hard earned money year after year with less than the competition offers for more $$

posted on 02 Jun 2012, 12:07 2

46. Birds (Posts: 1171; Member since: 21 Nov 2011)


In actuality, d**kwyn is very much right just like you said. lol I don't understand why the people on this site have such biased standpoints. Such idiots if you ask me. lol

posted on 02 Jun 2012, 12:18 2

48. remixfa (Posts: 14466; Member since: 19 Dec 2008)


ardent you have no point.

Apple sells phones at walmart and target now.

apple is selling 3 different iphones from free to 200 bux, so the "cheap android" bit went out the window a long time ago. They are also being sold on just about every carrier from big to small.

The USA is Apples major stronghold for sales. They have much less market share in most euro and asian countries.

Some Android devices are also more expensive than iphones on contract. I didnt know 600 full retail is "cheap".

Just because you live in the cheap prepaid android world doesnt mean the rest of us do.

posted on 02 Jun 2012, 13:01 2

52. Apphole (Posts: 3; Member since: 31 May 2012)


How are you still here, WELCHER? GTFO, literally nobody likes or respects you. What a f*cking joke of a man you are.

posted on 02 Jun 2012, 13:29 1

56. hepresearch (unregistered)


It wasn't that he didn't like the phone... it was that he was constantly under the impression after getting it that it was substandard because our mutual friends kept telling him that they were sorry for him, that he got that instead of an iPhone. They told him it was just a "fake iPhone copy", which is a lie, but then again they say this because they think that any smartphone is an "iPhone", and anything other than Apple's is just a fake to them. Over time, even though he was satisfied with that phone, he felt that he had possibly missed out on something better as he was being told, and so he decided that he would spend the extra money to go for it. He was applauded by our common friends for this, and sold the Lumia knowing it was less-approved by our mutual acquaintances. He has now, this week, begun insisting that the iPhone 4S he has now is a lot nicer than the Lumia 710... better camera, more apps, etc. So, yet one more friend of mine has dropped from non-Apple freedom of choice to accept the Apple ecostrangulationsystem. I have only a couple of local friends left who are not iPhoners yet, and then myself and my parents. There is just something sick about it... yeah... come and get an iPhone and be popular, CREATIVE, and UNIQUE like all the rest of us! Seriously it is like a drug to this community I live in!

posted on 02 Jun 2012, 13:41

57. RoyalTroll (banned) (Posts: 32; Member since: 16 May 2012)


Apple is winning android sucks

posted on 02 Jun 2012, 13:44

58. hepresearch (unregistered)


Hahaha... your username is hilarious! I just laughed so hard I snorted...

posted on 02 Jun 2012, 13:51

59. RoyalTroll (banned) (Posts: 32; Member since: 16 May 2012)


I know right

posted on 02 Jun 2012, 23:08 1

83. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


Maybe its because of this?

"He then sold the Lumia. He told me, "It just wasn't the same as a REAL iPhone."

I had no idea WP7 was a fake iPhone....or even considered one.

posted on 02 Jun 2012, 14:14

61. thedarkside (Posts: 654; Member since: 30 Apr 2012)


youre an idiot. maybe he didnt like that stupid windows phone. i dont like windows phones... he's probably the same way. i also have an iphone because i like the way it works. it does everything i need it to do. im not saying that im only about apple products either. im considering getting a razr here soon.

posted on 02 Jun 2012, 15:12 2

63. VZWuser76 (Posts: 4637; Member since: 04 Mar 2010)


I can see why he thinks this. If his friend had said, I don't like this phone, I'm going to give the iphone a try, that would ne one thing. But for him to call a Windows phone "not a real iphone", that's saying he thinks that all smartphones are iphones or knockoffs of the iphone. There were smartphones before the iphone, granted not as capable as the smartphones we have today. But that's technology, we have things today we didn't have previously. His friend's comment would be like if someone bought a chevy back in the 20s, got rid of it, because it wasn't a real ford. If anything you've got to give it to apple's marketing department. You can immediately spot an apple ad. Other companies put out ads, but most of the time you can tell it's an apple ad within 3 seconds, where others you may have to wait until halfway thru or even until the end to know which company is behind the ad.

This is one of the reasons why the apple/samsung trial on samsung looking like an apple product may go in apple's favor. Not because it has merit (there are literally tons of consumer products that resemble each other) but because people are not informed shoppers. If they don't know that a device with samsung printed on it isn't an apple product, that's not samsung's fault, that's the consumer being a moron. This is where apple's advertising genius may backfire on them. They have saturated the airwaves with their ads that a good portion of the buying public (mostly those not on sites like this one) call any smartphone an iphone. It's the same way with verizon's droid campaign. Even on android sites there are people that call any android a "droid". Now they may just be abbreviating the name, but there are some who literally think that all android phones are from the Droid line. That just shows that verizon's marketing worked, but it also means that the consumer thinks he's getting a phone from the Droid line when in fact he's getting an lg optimus or an htc desire. If he really wanted a phone from the Droid line, the only way he could do that was to go to verizon to get one. But people seem to grasp the most famous version of what they're looking for and call it by that name. It's no different than people calling all tissues Kleenex or all gelatin desserts Jello. Hopefully that clears up what he is talking about.

posted on 02 Jun 2012, 15:22 2

64. VZWuser76 (Posts: 4637; Member since: 04 Mar 2010)


Just like what I told taco. If he didn't like his windows phone, fine that's his preferrence. But for him to call a lumia phone not a "real iphone " implies that any smartphone is either an iphone or an iphone knockoff. While there are some who believe this, most of them simply know the iphone by their advertising and don't bother to differentiate between them and their competition. Just like people calling all tissues Kleenex, all gelatin desserts Jello, all chocolate milk mixes Quick, and all reciprocating saws a Sawzall. While those brands are the most popular, that doesn't mean that every similar product is that brand.

To put it in clearer terms, it's like if his friend had bought a chevy and returned it because it wasn't a "real ford". See what I mean?

posted on 02 Jun 2012, 15:38

65. thedarkside (Posts: 654; Member since: 30 Apr 2012)


i understand what you mean. i got my iphone when androids werent really well known, and i like it. im not saying i dont like android. i truely believe that theyre pretty solid OS. ive never had a good experience with a windows phone, so i choose not to buy one.

posted on 02 Jun 2012, 17:00 1

66. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


He does have a point. Android phones as a whole are available on many more providers and have a much cheaper selling price ON AVERAGE.

iPhone is just now being added to more carriers and as you can see it is affecting the market share numbers.

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