Why would the new iPhone launch in September rather than October?
White expects Apple to work out any manufacturing issues in time, and so do we. What’s interesting is that White is expecting a September launch rather than the October launch that so many others have been predicting. The iPhone 4S launching last year in October, and given Apple’s propensity for annual cycles it’s easy to see why most industry pundits have expected this.
On the other hand, this is now Tim Cook’s Apple, and it’s not yet clear whether he will place the same emphasis on the annular cycles that the late Steve Jobs did. What about the timing? September is shaping up to be a busy month – Windows 8 is expected to launch in September, and Nokia World happens that month as well, which should see the introduction of Windows Phone 8 devices (although the launch may happen a bit later). Samsung’s Galaxy Note 2 is also expected in September, so the month will be short on media “oxygen”.
That might be one reason for Apple to want to launch in earlier in September – no one can steal the thunder from other launches better than Apple, and a new iPhone announcement would amount to an all-out assault on how much mind share Windows 8/RT/Phone devices get. The Galaxy Note in particular was a surprise hit the first time around, and Apple may not want it give it the chance to get off to a strong start without a new iPhone model on the market.
Waiting may not really be an advantage anyways – most people expect the new Nexus phones to be announced later in October, and if there’s one topic that can almost compete with an iPhone launch it would be several new Nexus devices. Besides – Apple tends to get monster holiday sales regardless of when they announce, so compressing the time between launch date and the holiday shopping season may not really help drive sales – especially if the number of units available fail to meet demand well into the holiday season.
So in the end a September launch makes a lot of sense. Especially if one other rumor pans out – that Apple wants to refresh its tablet lineup in the second half of the year. We’ve been hearing this rumor for over a year (and it didn’t pan out last year), but Apple may be looking to put the A6 processor into the new top-tier iPads, letting the current iPad trickle down to the $399 price point currently occupied by last year’s iPad 2. With Microsoft Surface, a larger Kindle Fire, and even a larger Nexus tablet rumored for launches later this year, Apple may feel the heat to try and maintain the iPad's position as the clear choice for "premium" tablets. And since Apple doesn't like to combine events, perhaps a September iPhone launch could clear the way for an October iPad event?
We'll find out this fall for certain. Let us know what you expect Apple to do!
sources: intomobile, AppleInsider
1. Synack (Posts: 658; Member since: 05 Jul 2011)
Seriously? Is this a question? There's 2 answers.
1. Jelly Bean
7. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
The market is big enough for consumers to decide what OS they want. It's about choice.
There are some diehard android users that will never buy an Apple product, and we understand this.
16. nak1017 (Posts: 328; Member since: 08 Jan 2010)
I agree, more options are always better
I like android and all, but Apple is FINALLY putting an updated radio in the new phone so it might be time to change... I'd love to see everything laid out on the table at the same time so I don't feel like I'm missing anything.
69. JC557 (Posts: 830; Member since: 07 Dec 2011)
I'm kinda happy that my brother goes for the iPhone while I get Android based phones and my new place will be near a MS store so I won't be missing out on anything.
Of course there's always the possibility that the new radio won't play nicely, at least at first. I would tell my brother to wait out the first batch.
68. JC557 (Posts: 830; Member since: 07 Dec 2011)
Exactly. I'm starting to see the GS III cheerleaders coming out of the woodwork and can be just as annoying as hardcore Apple fanboys. Their hypocrisy is showing. Different people, different needs/ wants, yet it sounds like there should only be two phones to choose from.
Hopefully WP7.5/ 8 will be as widespread as iOS and Android.
11. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
Bingo!!! You nailed it. Here is a prediction... It will be the first time iPhone sales numbers will disappoint.
13. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
> "It will be the first time iPhone sales numbers will disappoint."
More like wishful thinking. Please keep dreaming.
60. andro. (Posts: 1935; Member since: 16 Sep 2011)
Realistically it should,but everyone knows every ifanatic out there has been saving for the next new iphone from the very second they bought their current one and they will buy in their masses no matter how small the differences between the handsets are. To quote the ifamous ifan phrase:
"Shut up and take my money!"
36. jmoita2 (Posts: 930; Member since: 23 Dec 2011)
Actually, the second time since it already bombed on Virgin...lol
63. jaytai0106 (Posts: 1189; Member since: 30 Mar 2011)
Nuh, there is no way that Apple will see a disappointed new iPhone sale this year. (I'm an Android fan first of all) People who got their iPhone 4 two years ago would be able to use their upgrade to get the new iPhone. It's the perfect timing and will make the people who got the iPhone 4S jealous. Apple got the timing down pretty well with most major carriers having 2 years contract and upgrade plan. Therefore, release 1 "newer" phone every year to capture people to upgrade to the newer iPhone.
64. RapidCat (Posts: 351; Member since: 12 Jun 2012)
i don't think sales will go down. but we never knows.
i still don't know what apple offer in new iPhone 5.
47. The_Godfather (Posts: 146; Member since: 26 Apr 2012)
you forgot one brother:- Windows phone 8 :) and RIM is bringing something big in the market as well :)
58. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)
Sorry buddy although jellybean and the sg3 r awesome the next iPhone will blow away the sg3 in sales, and steal the thunder from jellybean. I'm not saying this in an anti android way, but u gotta admit no one markets like apple. And apples fans r huge in number and loyalty.
75. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)
Thumbs down it all u want. The numbers will speak for themselves, and I'm buying the new iPhone and the USA GS3
61. PAPINYC (Posts: 2177; Member since: 30 Jul 2011)
OMGggggg, Snyack, you are so unfairly wrong; it's because of the bug in the Alarm Clock! Apple is taking iPrecautionary measures to avoid the masses from decompensating. Don't you know anything about iOS?
2. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
I think there won't be a new iPad launch this year. The iPad is selling so well and dominating the market I don't see a reason to release a new one.
I'm hoping for a September launch of the new iPhone. I'm looking forward to getting iOS 6 on my 4S and most likely eventually upgrading my phone.
8. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
Apple's success with the education market has been unprecedented. The iPad is changing the way students are learning, and in many cases, the software on the iPad is allowing students to learn at his or her individual pace. That is to say, there is a lot of customization and feedback based on the individual's own learning pace. For many students, that is priceless.
18. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
Sadly, yes. Apple rules the education industry. As much as I f**king DESPISE this, my school gives all the high school students iPads and s**t and uses Apple TV. They also have a f**king LIBRARY of goddamn Macbooks. I'm probably leaving after 8th grade so I don't have to deal with it. Shudder. Google needs to start selling textbooks. A LOT of them. They also need to get a ton more music, TV shows, and movies.
They've already perfected the OS, now all they need to do is pound the s**t out of Apple with content and marketing.
21. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
You have a lot of growing up to do
29. good2great (Posts: 1039; Member since: 22 Feb 2012)
hey kid you need to stop all that profanity man...hahaha
35. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
I honestly don't care.
It pains me to see that some people care more about "naughty words" then political corruption, the destruction of our environment, (leaning more towards oil spills, etc.) and things of that nature.
Trust me, there are MANY people who think this way. I know firsthand. If a word that means feces and a word that means sexual intercourse (It may be offensive to some people. It is rarely used in the correct context anyway, so it is rarely even the least bit offensive.) offend or piss you off so bad, you can sit in a box all day. I only use these words when I am extremely angry (and in some cases, excited). Why? Not because it offends me, but because it limits one's vocabulary.
To each his own.
39. good2great (Posts: 1039; Member since: 22 Feb 2012)
lol hey i'm 30 years old i've lived a long life and trust me most people with good sense and merit or a lil bit of a college education won't consider any type of debate or communication thats filled with profanity... i'm not saying you dont have a point or know what you're talkin about... i'm just saying the "perception" you are creating for yourself is a "misguided" lil kid. which will effect the way people "listen" or "read" what you have to say... take your time lil buddy you got a long time to grow up
but like you said to each his own... carry on... curse your lil heart out...hahaha
45. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
I get the vibe you're putting out. I'm more mature than most my age, and you're acting like because I said a few swear words, I'm not as mature as anyone else.
I know that it'll make some people think I'm too immature to have a discussion with them. I don't normally drop ten f-bombs every sentence. All that was was a rant towards Apple on a tech site because I'm angry.
Like I said before, I don't normally do it because it limits my vocabulary. Also, like I said before, to each his own.
49. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
I feel like I came off a bit mean with that last post. Sorry about that. It's just that it kinda irks me when prople see a grown man "swear" a couple times and don't give it a second thought (take one of the most knowledgable people here, Sniggly.http://www.phonearena.com/news
/Apple-wins-preliminary-injunction-on-Samsung-GALAXY-Nexus-can-aim-for-Samsung-Galaxy-S-III-next_id31761/comments/page/10)and then they hear a kid swear a little and act like it's awful and the end of the world. The kid swearing once in a while is going to be that adult swearing once in a while eventually.
That being said, I appreciate what you had to say. Thanks for the tip. :)
51. good2great (Posts: 1039; Member since: 22 Feb 2012)
you're alright with me!
i guess i went to into "uncle" mode cause i have a 2 nephews around your age and i speak to them about that some times...lol
56. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
Yeah, thanks. :)
I'd probably do the same as you if I had a son/daughter/nephew/niece, despite my current views. :P
62. nak1017 (Posts: 328; Member since: 08 Jan 2010)
Hey, I grew up with Apple in the schools and it was alright. They are super easy to use and kid (and dumb adult) friendly.
I will say that having iPads in the school is no more revolutionary than switching to mechanical pencils from the good ol' #2, unless Apple made a "one button" version of arithmetic.
9. bbblader (Posts: 575; Member since: 24 Oct 2011)
I have to agree with you the iPad is the best tablet
and I have never had a tablet but used some friends' tablets and one of them is the iPad 3
btw no I'm not an apple fanboy
more like a everything but iphone fanboy
32. jove39 (Posts: 1241; Member since: 18 Oct 2011)
Hmmm...don't know why I am feeling that Apple is porting OS X on ARM to compete with Surface tablet...and soon they'll launch iPad with OS X.
42. disneydad (Posts: 114; Member since: 26 Mar 2012)
Taco, you have a long career as a clueless wireless analyst for Piper Jaffrey ahead of you.
53. The_Godfather (Posts: 146; Member since: 26 Apr 2012)
Taco how much does Apple pay you to spread this crap around?
3. imkyle (Posts: 969; Member since: 18 Nov 2010)
iPhone 5 or what ever the name it will be given, needs to have some pretty beefed up specs. At least a minimum of a 4 inch screen, higher resolution, different processor than the A5X (new iPad) 1GB of ram, and in all honesty they need to revamp IOS 6. Google IO 2012 crushed Apple's conference IMO. Jellybean completely blew me away. I have the S II and bought the Nexus because of the fluidity of Jellybean. Apple you need to do someone that will blow people's minds like the iPhone 4 did in 2010.
5. Synack (Posts: 658; Member since: 05 Jul 2011)
The only way they can tip the scale in their favor is by launching a completely redesigned phone that looks beyond incredible and has a minimum of a 4" screen, NOT STRETCHED. Longer and wider.
41. Femto (Posts: 61; Member since: 21 Mar 2012)
Thank you. That skinny crap is no good for portrait typing. A little more width would be much less cramped.
12. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
1) The screen argument is dumb since the screen size is measured diagonally as opposed to the entire display area. I can show you 4" screens that have less display area than iPhone's 3.5" screen. In fact, I can show you a 5.0" screen that has less display area than the current iPhone, respectively. Also, did you not know a typical 7" tablet has less than HALF the display area of the 9.7" iPad? I really wish the android users understand basic geometry or trignometry.
2) The higher resolution argument is equally dumb since the iPhone already has a retina display -- any additional improvement would be marginal at best. The current PPI is 326 -- I really doubt a PPI of say 350 would be such a huge improvement of the current 326.
3) Apple is focused on graphics meaning raw computing power is not as meaningful as in the case of desktop or laptop computers. It's more about GPU than CPU per se.
4) Needing more RAM is a reflection of bloatware or people who can't write "good code."
> Jellybean completely blew me away.
You must not have a good imagination to let something let Jellybean to blow you away. Were you living under a rock per se? I will be "blown away" with Android when it integrates its software with the hardware using a concurrent production process.
15. imkyle (Posts: 969; Member since: 18 Nov 2010)
Actually I am not an "android user" I have had the past 4 iPhone's since 2007 and have been an "android user" for only about a year. I'm speaking as a consumer about my wants and hopes of what the next generation iPhone will be. Like many of us, we are consumers and we buy things based on what we like and not what is practical or based on geometry or trig.
24. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
> have been an "android user" for only about a year.
And that is why you employed the patented android argument. We are not surprised.
> we are consumers and we buy things based on what we like and not
So you want a screen the size of a banana? or a pencil? The diagonal display size tells us very little about the display area.
If you REALLY, REALLY knew what you wanted, you wouldn't make dumb comments like a 4" screen, etc, you would comments about the display size given an aspect ratio, or stated the left most angle in the right triangle given the hypotenuse (or display diagonal).
Please just think before you post. What does a 4" screen mean -- it means nothing or very little without reference points. And did you consider the extra amount of energy (measured in mAh) that this larger screen would use? And if you needed a larger battery for the larger screen, how much heavier would the phone have to gain to meet your demand for a 4" screen. These issues are reference points that the designer has to consider.
23. ray386407 (Posts: 12; Member since: 02 Jul 2012)
You said you will be blown away if android integrates its software with the hardware lol you must not know anything about apple the retina display made by lg the camera is sony the a5 chip qualacom and even samsung helps out to there is nothing on an Iphone made by apple except the software
28. ardent1 (Posts: 1991; Member since: 16 Apr 2011)
ray386407, I stated "concurrent production process" for a reason.
If you have a brain that allows you to comprehend the term, you would realize the "concurrent production process" allows the manufacturer to use parts made by other companies.
Again, I never stated that Google (or Apple) had to make ALL the hardware, I simply stated Google (or Apple) integrated both software and hardware concurrently during the production process.
71. Whateverman (Posts: 3187; Member since: 17 May 2009)
Can you provide an example of how a 3.5 inch screen has more display than a 5 inch screen. As far as I know, there are only three devices with a 5+ inch screen and they all have bigger displays than the iPhone. Are you referring to the aspect ratio or what because all the many years of math that I've have taken...I've never seen any example where 3.5 is bigger than 5.
73. OptimusOne (Posts: 694; Member since: 22 May 2012)
if you make the width really really small and the length really really long so it looks like a skinny rectangle you have a(technically) 5 inch screen that is smaller than a 3.5 inch screen
74. Whateverman (Posts: 3187; Member since: 17 May 2009)
See the problem with that is all of the current 5" screens aren't really skinny. And even then "Bigger" could be interpreted differently by the viewer. Seeing more of the sides could mean bigger to someone who likes more of a panaramic view. So his theory isn't holding water. There is no 5" screen that has less display than an iPhone.
14. Aeires (unregistered)
The iPhone4GS will probably see a bump in RAM and long overdue 4G bands. I'd be surprised if they changed screen sizes, they'd have to adjust all the apps that are "pixel perfect." Doubt they'd go that route seeing the 4S sold millions. Give the people 4G and they'll be content enough to buy the next iteration. And expect to see a ton of advanced Siri and 3D map commercials.
10. Brewski (Posts: 119; Member since: 05 Jun 2012)
Why does the thumbnail graphic for this article show September 2010?
17. gallitoking (Posts: 4680; Member since: 17 May 2011)
I shooting for a September launch... cant wait for an iphone with LTE.. wil be the fastest phone on the market
20. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
Actually, it'll be as fast as all the other LTE phones, dumbass.
22. gallitoking (Posts: 4680; Member since: 17 May 2011)
see this is were you show how young you are kid... because the iphone is one of the fastest phone on 3G.. imagine on LTE with a smooth OS...
26. ray386407 (Posts: 12; Member since: 02 Jul 2012)
correction I have been working for AT@T for 5 years and the Iphone is by far one of the slowest phone AT@T has to Offer even basic phones 3G Is faster
30. gallitoking (Posts: 4680; Member since: 17 May 2011)
ok how do you know that.. what test did you do.. ?.. show me yours and will show you mine
37. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)
Smooth? Yeah, smooth when the newest OS causes it to crash and lag profusely.
Oh, wait. It does that with the version it ships with after a few months of regular use.
40. gallitoking (Posts: 4680; Member since: 17 May 2011)
you shouldnt be talking about lagging and crashing because Android is by far the worst... and btw my iphone is running smoothly.. let you know when I update to see how it goes . but so far so good..
43. disneydad (Posts: 114; Member since: 26 Mar 2012)
How exactly are you linking LTE to making an OS faster?
44. PhoneArenaUser (Posts: 5430; Member since: 05 Aug 2011)
gallitoking, planning to buy iPhone 5 ? :)
46. gallitoking (Posts: 4680; Member since: 17 May 2011)
I want to.. but I am under contract with the 4S... but if I convinced my GF to take my iphone 4S (semi use) then is open sesame to get the new iphone or lets see what the windows 8 have to offer. since they will be out around that time..