Uh oh, HTC is tumbling down - its share price hits a ten-year low

Uh Oh. No, we are not going to talk about the eponymous device protection plan that HTC launched two months ago; it just so happens that "uh oh" perfectly characterizes the current financial situation of the troubled smartphone manufacturer.
"Uh Oh!"
That being said, the risk of capsizing is real and the culprit to blame is, undoubtedly, the HTC One M9, a device that performs rather poorly on the market. Add this to the slightly stagnant market and you get a recipe for a market disaster, at least for HTC. The flagship-grade devices that it released on a weekly basis just recently and threw at the vast Chinese market are one way to up your profits.
Yet, we will have to wait to see if the effect of this marketing strategy will be overwhelmingly positive or just the contrary.
Fortunately, the high-ranking management over at HTC's HQ is aware of the problems the company is facing. As a result, a change in the company's product portfolio is expected later this year - the upcoming "hero" phone will certainly be imbued with HTC's hopes of turning the tides, but would this be enough to help it get back on its feet?
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