The game follows your character, who has stolen an idol from the Temple, and is being chased by Evil Demon Monkeys. The original Temple Run was downloaded 170 million times and was originally 99 cents before being repriced as a free game. Not that the husband and wife team behind the mobile game is starving. In-app purchases are helping Imangi Studios, the company they formed, rake in the cash.
In addition, the game has spawned Temple Run branded merchandise from clothing to board games and even a successful spin off game that was created along with Pixar. In June 2012, Imangi and Disney Pixar launched Temple Run: Brave, a mobile game that merged the world of Pixar's movie Brave with the world of Temple Run. That game soared to the top spot in the App Store soon after its release.
source: ImangiStudios via BGR