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Research firm claims Windows Phone 7 will overtake Android before 2013

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Research firm claims Windows Phone 7 will overtake Android before 2013
Pyramid Research senior analyst Stela Bokun expects Windows Phone 7 to take off this year with its popularity even exceeding that of Android since Google's open source OS was introduced in 2008. The reason for this explosion? Microsoft's deal with Nokia should help bring prices of Windows Phone 7 devices down. Besides Nokia, other manufacturers will also support Windows Phone 7 allowing for a wide range of styles and price points.

Writing on Pyramid's blog, the analyst says, "With the change in the price of WP devices, and the multivendor strategic approach of Microsoft, the main advantage of Android – scale – may be removed."

Sounds like an ambitious forecast by Bokun, especially when considering the momentum that Android still has in the marketplace, and the lack of it on Windows' part. And remember, it was a particular piece of hardware-the Motorola DROID-mixed with Android 2.0 that set off Androidmania. For Windows Phone 7 to copy this, it will require a major upgrade to the OS, which is indeed coming in the form of the Mango upgrade, and a particular piece of hardware that captures the attention of cell phone fanatics the way the DROID did in late 2009 on the way to being named Time Magazine gadget of the year. The hardware is the missing piece to the Windows Phone 7 puzzle that remains a wild card for now.

source: BGR

Pyramind Research analyst Stela Bokun sees Windows Phone 7 passing Android in demand by 2013

Pyramind Research analyst Stela Bokun sees Windows Phone 7 passing Android in demand by 2013


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57 Comments

1. Kabaht (unregistered) posted on 10 May 2011, 19:08 11 2

I hope he dosen't offer advice to anyone important, what a newb.

33. Henrik (unregistered) posted on 11 May 2011, 03:33 2

Yeah, even though I am a Windows Phone user and certainly believe Windows Phone to become a Really heavy player in the mobile world in the coming years (top 3 or top 2), I wouldn't go so far as to say it has overtaken Android by 2013. That's 2 years away from now, and Windows Phone don't settle for low-budget devices to run it's OS, so there's no chance in hell they'll be on the same spot (and ahead) as Android by then. Google hardly give a shit which devices Android is being used on, while Microsoft do.

But, Windows Phone it WILL overtake iOS - of that I am sure. When Windows Phone becomes "bundled" with Windows 8 and the tablet version of Windows 8, there's no stopping in sight. Mac users are just not that many. Simply look at a global perspective and put the user base of OSX in comparison with Windows. Done deal.

Google and Apple will feel it where it hurts, but This research firm must've been sketching those forecasts on a napkin around 2 o' clock in the night. At a bar. :-) Maybe someday Windows Phone is ahead (since it will become top 2-3 in the following years), but not 2 years from now. That's way too soon :-) They need time to build a solid brand acknowledgment in the minds of us consumers, and that won't happen overnight.

2. alec (unregistered) posted on 10 May 2011, 19:24 7

the biggest reason android was able to gain so much popularity was because the iphone was only available through att. all the other phones when the original droid launched were awful.
also i have a hard time believing WP7 is suddenly going to catch up to android in the next year when nobody is buying them now but maybe skype will somehow turn things around

3. newfdog 13 posted on 10 May 2011, 19:30 11 1

Ok. Who paid for the "research" from this so called firm?

22. Droid_X_Doug posted on 10 May 2011, 21:58 5 2

+1. He is smoking some serious weed. Or the firm was just paid a bunch of $ to put out this bullsh*t.

WP7 bypassing Android and iOS combined.... Yeah, right. It is a shame that today isn't April 1st. Then the article could be understood as simply an April Fools Day exercise.

28. JeffdaBeat posted on 11 May 2011, 00:02 7 2

Any weed that gets a person as delusional to think WP7 will pass Android...I need to find the dealer...

30. remixfa posted on 11 May 2011, 01:36 3

Technically anything is possible. Apple has let iOS go stagnant and fall way behind the times. Who knows.. time at the top could make google go stagnant.. but especially after todays announcements.. i doubt it.

If they were saying like "by 2016 MS could be very close to android in new sales"... i could see that.
overtake them in total sales by 2013?? WHAAAAT?!?!?
even microsoft is laughing at that.

36. vishu9 posted on 11 May 2011, 05:20 1

pass him onto me too if u get him :)

4. Skidro13 posted on 10 May 2011, 19:32 7 3

wp7 are weak. there are plenty of quality cheap android devices.

34. Henrik (unregistered) posted on 11 May 2011, 03:40 2 1

You don't know what you are talking about, right? Right. Go study read up on the subject, stop being such a tool by just eyeballing the spec sheets. Specifications say nothing about actual performance and overall feeling, and if it did (as you would have found out when using a Windows Phone and not just talking about it) - you would see how pathetic the Android performance have been on 1 Ghz devices during all this they've been using them. It's not even close to the smoothness of Windows Phone. Go try it out for yourself in a store or something, and maybe then you will know what you're talking about before you write it? :-)

42. jbash posted on 11 May 2011, 08:39 2 1

agreed, WP7 is by far the smoothest os I have used. Its amazing the leaps and bounds they came from WM6.5. Android is by far more functional but that edge is going to quickly dissapate. my $.02

5. bossmt_2 posted on 10 May 2011, 19:32 4

More so than taking over Android, what I find this guy's prediction to be the Craziest is the steady decline of iOS. Don't get me wrong it could happen. Verizon getting the iPhone ensures that iOS and Android are the top dog. WinMo would need to grab nearly every single new smartphone to compete with them.

29. shyne (unregistered) posted on 11 May 2011, 00:13 2 1

There is world outside United states..! and thats where Nokia still rules ..!
So its just a matter of time for WP7 to be in game

6. codymws posted on 10 May 2011, 19:50 5 1

I doubt that... they haven't even launched any WP7 devices on the 1st and 3rd largest carriers in the US... how are they supposed to be number one by 2013? And iOS is that far behind? I doubt that. I bet Android will still be ahead.

43. jbash posted on 11 May 2011, 08:43 1

Wrong! Sprint had WP7 March 28th with the HTC Arrive. They launched the NoDo update. The delay for Sprint and Verizon was due to the lack of CDMA compatibility. VZW has the Trophy launching soon.

56. darth8ball posted on 09 Aug 2011, 15:19

Earth to jbash the Trophy has been out since like May.

7. HTC_Fan01 (unregistered) posted on 10 May 2011, 20:10 3 3

You have got to be freaking kidding me! Android is the only way to go!

8. MorePhonesThanNeeded (unregistered) posted on 10 May 2011, 20:17 2 1

Lmao, milk shot out of my nose when I read that story and i wasn't drinking anything. Holy crap what on earth, why would apple all of a sudden lose appeal and then WP7 just balloon in popularity greater than Android? This must mean they intend to sell to the entire continent of Asia. This is crazy stuff here, lol.

15. Lucas777 posted on 10 May 2011, 20:53 2 1

u need to go to a doctor then... haha and that definately wasnt milk

9. DontHateOnS60 posted on 10 May 2011, 20:17 3 2

Right.. price is the problem. Not the immature OS that nobody likes, and the pathetic hardware that we've seen so far, especially from HTC.

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