The fastest growing smartphone market is China with an 85% year-over-year gain, led by demand for Android models. The Apple iPhone has a 5% market share in the country while Windows Phone accounts for 1%. The Apple iPhone 5 launched in China this past Friday, selling 2 million units over the launch weekend which was the best launch all-time of Apple's smartphone in the country. Not only did Apple institute a new pre-ordering process in China, but for the first time the device is available on two carriers instead of just one.
Apple will need to develop a model for China's TD-LTE or else lose market share in the country. The world's largest carrier, China Mobile, has been unable to sell the iPhone because of its proprietary 3G network. It is hoped that the operator's build out of TD-LTE in 2013 will allow China Mobile to offer the Apple iPhone next year. Meanwhile, Informa sees Microsoft doubling its share in 2013 to 2% of China's mobile phone market.
flavored by Android. The report says that Apple could be forced to cut margins to keep market share, which is econo-talk for "Apple must cut the price of the Apple iPhone 5 or else risk losing more business." The report also says that even the most diehard Apple fan is becoming disillusioned with the aging iOS and forecasts U.S. sales of 34 million units of the Apple iPhone in 2013, down from 35.5 million units this year. Windows Phone is estimated to grab 6.5% of the U.S. market next year as HTC and Nokia improve marketing and take advantage of closer relationships with U.S. carriers.
By 2015, Android will control 50% of the global market, according to Informa. But Android will peak or decline in 2016, says the report, thanks to "more aggressive penetration of the alternative OSs, most notably Windows Phone," said Saadi. He pointed out how strong the global smartphone market is, estimating sales of 786 million units, up 45% from last year. And yes, that figure includes those Android phones in China that were not authentic.
source: Informa via AndroidCentral