Nokia announces Ovi Store

The Finnish manufacturer has prepared its own application store, called Ovi Store. It will deliver to the users a wide range of content, including applications, games, videos, widgets, podcasts, location-based applications and personalization content for Nokia Series 40 and S60 devices. The Nokia N97, which is expected in June, will be the first device to include the storefront.

Nokia also boosts its service as an untraditional mobile application store, since, if the user agrees, Nokia will learn from his/her location and social connections. As Nokia refers to it, the content that you are going to use will not be just about “what” you are buying, but also about “where”, “when”, “why” and “who” is buying. This feature will have the purpose of automatically surfacing the most enjoyed content by a certain social network.

Ovi Store will open in May, with Nokia estimating the number of consumers to reach 300 million by 2012.

source: Nokia