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Nokia #1 in Russia again

Posted: , by Maxwell R.

Nokia #1 in Russia again
According to the latest data by Euroset, Nokia surpassed Samsung in Russia this past summer, capturing 29% of the market versus Samsung's 27%. While that paints a rosy picture for Nokia on the face of it, both it and Samsung had been incrementally losing share due to competition before Nokia was able to begin growing in the market again.

The growth across the board though has been at Samsung’s expense. Other manufacturers have remained largely static, with Alcatel, LG and even Apple seeing incremental gains.

Over the past year, Samsung has seen its share contract from a robust 38% to 27%. Nokia has managed to bring to market a number of highly affordable devices to market and that, along with carriers that are more than happy to tout the brand along with Windows Phone, have made a compelling value proposition to consumers.

Nokia #1 in Russia again

Earlier this year, Andrei Dubovskov, CEO of Russia’s largest carrier, MTS, noted that it was going to be making a big push to promote Windows Phone since it stopped selling the Apple iPhone. Dubovskov pined about the costs involved to buy and sell the iPhone, leaving the carrier with little revenue to show for it.

Samsung’s vast portfolio allows the Korean giant to have something for everyone, and we would not begin to write the conglomerate off by any means. However, this turnaround for Nokia is also indicative of the Finnish legend’s capabilities to play on a global stage and deploy a myriad of products with great build quality.

sources: Vedomosti.ru via WP Central

19 Comments
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posted on 15 Sep 2013, 17:14 8

1. zuckerboy (Posts: 898; Member since: 22 Dec 2011)


It is normal cuz russians doesnt buy smartphone

posted on 15 Sep 2013, 17:16 23

3. PapaSmurf (Posts: 7733; Member since: 14 May 2012)


.......

posted on 15 Sep 2013, 17:52 5

6. PhoneArenaUser (Posts: 5474; Member since: 05 Aug 2011)


If it is not a secret, from what country you are?

posted on 16 Sep 2013, 01:15 1

13. Kal-el (Posts: 91; Member since: 14 Dec 2012)


Because in soviet russia smartphones BUY U! LOLz

posted on 16 Sep 2013, 05:29

17. PhoneArenaUser (Posts: 5474; Member since: 05 Aug 2011)


What your comment has to do with my comment?

posted on 16 Sep 2013, 13:16

19. wilsong17 (Posts: 828; Member since: 10 Mar 2013)


nokia is microsoft what are you talking about

posted on 15 Sep 2013, 17:16 20

2. akki20892 (Posts: 3323; Member since: 04 Feb 2013)


No.1 like a boss.

posted on 16 Sep 2013, 03:31

15. rd_nest (Posts: 743; Member since: 06 Jun 2010)


Euroset is a big retailer in Russia. The data is for their retail sales only, not for entire country. BTW, Nokia have dropped in value even though their shares increased. Nokia's share in terms of value is 15%, down 23%. Samsung is same at 32%.

posted on 15 Sep 2013, 17:21 8

4. PapaSmurf (Posts: 7733; Member since: 14 May 2012)


OMG NOKIA #1!!!!1!

/s

posted on 15 Sep 2013, 17:39 5

5. GoBears (Posts: 336; Member since: 27 Apr 2012)


This is largely due to the the promotion Nokia was running. Buy any Nokia smartphone and receive 2 fifths of vodka and Nokia branded wooly bluetooth earmuffs!

posted on 15 Sep 2013, 18:43 22

7. bootroot (Posts: 35; Member since: 11 Sep 2012)


Russia the coldest country in the world.
Never wonder which tactile phone are running ok with gloves???? >> NOKIA

Imagine you live there do you seriously a smartphone that require you to remove you gloves even to answer a call! In russia Apple Fanboyz dont have fingers coz they're frozen :))

posted on 16 Sep 2013, 00:13 1

11. lalalaman (Posts: 309; Member since: 19 Aug 2013)


s4 has super sensitive touch but so does lumia 520 :D:D:D

posted on 16 Sep 2013, 04:13

16. dexter_jdr (Posts: 1121; Member since: 28 Jun 2012)


but they have finger print scanner.....

posted on 15 Sep 2013, 22:24

8. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


It's not clear if this is about all handsets or only smartphones.

posted on 15 Sep 2013, 22:59

9. jdoee100 (Posts: 305; Member since: 04 Jun 2013)


You're right. This is probably all handsets, because window phones have only ~8% smartphone market share in Russia. Nokia has less than 8%.

posted on 15 Sep 2013, 23:35

10. sri_tech (Posts: 188; Member since: 21 May 2013)


That Windows phone share of 8.9% is for Q1. This is for Q2 which must have improved a lot with handsets like 620, 720.

posted on 16 Sep 2013, 01:08

12. ianbbaa (Posts: 196; Member since: 20 Mar 2013)


Eldar Murtazin is "happy" again about this news...

posted on 16 Sep 2013, 03:17

14. livyatan (Posts: 680; Member since: 19 Jun 2013)


This is not smartphone share but overall mobile phone share.
Nokia still sells loads of Asha phones, much more than Lumias

posted on 16 Sep 2013, 09:23

18. davitdavtyan (Posts: 3; Member since: 04 Sep 2013)


Nokia is making a great smartphones and it has nothing to do with anything. This is fact that Nokia came back with a great smartphones with high quality. Nokia Lumia lines are very high quality and windows phone OS is getting more and more better.

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