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Legere: "We're going to do the things to help customers that the other guys won't do"

Posted: , by Alan F.

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If you want to know what T-Mobile CEO John Legere is all about, a telling moment came during an interview with Bloomberg. Before the T-Mobile sponsored Macklemore concert, Legere was asked by the interviewer which of the rapper's songs he liked the best. After answering, the executive turned to the interviewer and asked, "Yours?" This is a man who obviously cares about other people. Not too many executives in the same position would have bothered asking.

Once again, Legere directed his razor sharp wit at AT&T and its buttoned down CEO Randall Stephenson. Talking about the AT&T building, not far from where the concert was held, Legere said that in the daytime, you would find empty floors in the building "because times are tough at the Death Star."

"We're going to do the things to help customers that the other guys won't do"-John Legere, CEO, T-Mobile

Legere denied that he has instigated a price war. Instead, he complained about the other carriers using consumers to raise their EBITDA (a metric measuring cash flow) margins above 55%. "This is a profitable growth business for us," said the CEO, wearing his now trademark leather jacket and T-Mobile "T"-shirt. The point he was making is that when it comes to how this pricing is affecting T-Mobile, he is on top of it all. What he can't control is how T-Mobile's innovations will affect his rivals. "Price is an issue relative to them (his rivals) and the issue is that customers have been getting screwed".

There is some irony here. At CES, Legere tried to sneak into AT&T's party that featured Macklemore and was kicked out. Having a T-Mobile sponsored Macklemore concert is a typical Legerian move. But outside of the other carriers, who is complaining? The CEO has the Midas touch right now. And what about the rumored Sprint acquisition of T-Mobile? "I'm open to looking at options," said Legere who appeared not to be worried at all about the possibility of losing his his job in a merger.

There is no doubt that John Legere is the man of the moment in mobile. To see what he thinks of the price wars, the battle over spectrum, and a possible Sprint acquisition of T-Mobile, click on the video below.



source: Bloomberg

26 Comments
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posted on 25 Jan 2014, 01:15 9

1. Doakie (Posts: 1169; Member since: 06 May 2009)


'And what about the rumored Sprint acquisition of T-Mobile? "I'm open to looking at options," said Legere'

In the words of Darth Vader, "NOOOOOOOOOOOOOOOOOOOOOOOO!"

posted on 25 Jan 2014, 01:19 1

3. hurrycanger (Posts: 912; Member since: 01 Dec 2013)


I feel the same, lol.

posted on 25 Jan 2014, 05:15 3

5. Hammerfest (Posts: 365; Member since: 12 May 2012)


this... again and again and again and again... looping for eternity...

Well, the ONE SINGLE way I would accept it is if Legere was to becoome lead for the combined company... because Sprint's plans and pricing suck major ****.... Burn in hell Hesse ($10 for Premium Data mandatory fee for smartphones even if the area you live and work in have no 4G coverage, 5year customer GONE in an instant!)

posted on 25 Jan 2014, 12:43 1

16. Shatter (Posts: 1979; Member since: 29 May 2013)


If Tmobile is sold it would stay the same, it would just be under a diffrent company.

posted on 25 Jan 2014, 12:11 2

14. Zero0 (Posts: 583; Member since: 05 Jul 2012)


In my honest opinion:

The US government will not approve of a combined Sprint + T-Mobile. It would jump to become the largest carrier in terms of subscriber base, and Sprint _already_ has the most spectrum on its own. It's too big.

I have a feeling that T-Mobile is playing Softbank for another break-up fee: more spectrum and cash to fuel its next wave of upgrades.

posted on 25 Jan 2014, 12:44

17. Shatter (Posts: 1979; Member since: 29 May 2013)


They need that $ to put up 700mhz LTE.

posted on 25 Jan 2014, 15:56 2

18. Zero0 (Posts: 583; Member since: 05 Jul 2012)


Here are things T-Mobile could/should spend on:
-Upgraded fiber backhaul network-wide (but particularly in the 2G EDGE areas, which have terrible backhaul as far as I know)
-700MHz LTE equipment (if it's not there already)
-Spectrum at the upcoming auctions (600MHz is a particularly interesting target)

posted on 25 Jan 2014, 12:27

15. JunitoNH (Posts: 862; Member since: 15 Feb 2012)


What do you guys do? repeating what other clueless people say? Get it straight, it was not Darth Vader. It was Luke, when he found out, Vader was his father :)

http://youtu.be/cbeR6uYxU50

posted on 30 Jan 2014, 11:13

26. iguanad (Posts: 3; Member since: 30 Jan 2014)


Um, you shouldn't call people clueless. Especially when you are wrong. Vader also said it at the end of Revenge of the Sith when he found out Padme was dead. Granted, it was cheesy.

posted on 30 Jan 2014, 16:59

27. downphoenix (Posts: 2287; Member since: 19 Jun 2010)


you dont know your star wars memes. They are quoting Vader at the end of Revenge of Sith, who had the most dramatic and cheesy screaming of "noooooooo" in cinema history.

posted on 25 Jan 2014, 01:18 3

2. hurrycanger (Posts: 912; Member since: 01 Dec 2013)


I take "I can't talk about that" as a yes.

posted on 25 Jan 2014, 03:05 2

4. twagn (Posts: 15; Member since: 02 Jan 2014)


He'll be the CEO of T-Sprint

posted on 25 Jan 2014, 06:45 6

6. papss (unregistered)


Before you do what other carriers won't at least do what they do and have good coverage... Then just maybe we can talk. You won't get my business until your coverage is WAY better than it is

posted on 25 Jan 2014, 09:31 3

10. sgogeta4 (Posts: 391; Member since: 02 Feb 2011)


better than sprint still in most places. has to catch up to verizon and ATT in most places but the fact that it's not CDMA means it's better in every other country too.

posted on 25 Jan 2014, 11:20 1

11. PapaSmurf (Posts: 7664; Member since: 14 May 2012)


700MHz Spectrum...

posted on 25 Jan 2014, 15:57

19. Zero0 (Posts: 583; Member since: 05 Jul 2012)


It'll help building penetration, but don't expect much in terms of a larger LTE footprint.

To my knowledge, T-Mobile's rural backhaul is atrocious and won't handle an LTE network too well.

posted on 25 Jan 2014, 16:56

21. Augustine (Posts: 672; Member since: 28 Sep 2013)


When you consider that AT&T and Verizon were handed over spectrum for free, the government picked the winners over others by granting such dishonest advantage to them. Everybody else has to pony up dollars for spectrum and, thanks to cronyism, the market is distorted with two huge players. Of course, since they were two, the politicos, whose wallets were filled with grease, justified it as not a market interference nor a monopolistic move, or so goes the logic inside the Beltway.

posted on 26 Jan 2014, 17:59

24. evarod48 (Posts: 137; Member since: 30 Oct 2012)


if you wait till they have outstanding coverage, it will be too late to get in on the cheap plans.

posted on 25 Jan 2014, 07:09 4

7. Sprissy (Posts: 78; Member since: 11 Feb 2012)


I am a Verizon customer, and I will be the first one to say I feel raped of my money every month when I pay bill, the only thing that keeps me there is the service works and I need my only phone to work where ever I go. That being said, I am very impressed with John Legere, I hope expansion plans go well as I will be keeping an eye on this, someday I just may make the switch.

posted on 25 Jan 2014, 18:58

22. 14545 (Posts: 1095; Member since: 22 Nov 2011)


Same here. If they would upgrade their network for greater coverage to even come close to competing with VZW, I would say adios in a heartbeat.

posted on 25 Jan 2014, 08:42 3

8. tiburonpineda (Posts: 39; Member since: 27 Feb 2012)


just add more towers and I'm in!

posted on 25 Jan 2014, 08:43 4

9. E.S.1 (Posts: 289; Member since: 14 Sep 2013)


I love this guy and T-Mobile...just their coverage is not great and that is the only reason why I'm overpaying for 3 lines for my services to ATT.

posted on 25 Jan 2014, 11:31 1

12. PBXtech (Posts: 969; Member since: 21 Oct 2013)


Legere and Branson are my favorite CEO's, both know how to think outside the box and shake things up.

posted on 25 Jan 2014, 11:37 2

13. Killertech2099 (Posts: 138; Member since: 28 Sep 2013)


He's not losing his job any time soon,best CEO ever, it might as well own sprint

posted on 25 Jan 2014, 16:12 2

20. Fuego84 (Posts: 263; Member since: 13 May 2012)


It be so cool if T-Mobile would do a discount promo where if a customer entered T-Mobile in a leather jacket and a T-Mobile t-shirt or just the shirt it self, said customer gets a $10 discount on his bill.

posted on 27 Jan 2014, 03:11

25. clevername (Posts: 1428; Member since: 11 Jul 2008)


Cant wait to see what crazy Gideon will do next

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