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Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain

Posted: , by Alan F.

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Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain
The fourth quarter market share numbers from Kantar are out, and the whooshing sound you hear is BlackBerry circling the drain. The period from October through December included the failure of the Canadian manufacturer to complete the $9 a share privatization bid from its largest stockholder. As a result, BlackBerry had to settle for $1 billion in capital and the replacement of CEO Thorsten Heins with turnaround expert John Chen. In the fourth quarter in the U.S., Kanter shows BlackBerry losing 55% of its market share from the same period in 2012. BlackBerry finished the year with a .4% slice of the U.S. smartphone market, down from the prior year's .9%.

Android and Windows Phone were the big winners in Q4

Android and Windows Phone were the big winners in Q4

Even in regions where BlackBerry had a fairly good share of the smartphone market, things collapsed during the final three months of the year. In  Latin America, where BlackBerry controlled 10.3% of the smartphone market at the end of 2012, the company saw a huge decline to 2.8% at the end of 2013. Incidentally, Android had a monumental quarter in that very area, as Google's open source OS finished the period with an amazing 83.5% of the market compared with 61.6% the year before.

In the U.S., Android made it over the 50% mark, rising to 50.6% from 46.2%. Apple's iOS suffered a fairly large drop stateside, with a market share that declined from 49.7% to 43.9%. The combination allowed Android to leap frog over its major rival for the top spot in the U.S. But it wasn't only the states where iOS lost share. In Italy, Apple's mobile OS saw its share of the smartphone market crash from 23.1% to 12.8% with Android having nearly a corresponding rise. In five major European countries, iOS saw its market share decline from 23.7% to 18.5% while Android's share increased from 62.9% to 68.6%.

Windows Phone showed momentum in the quarter. In Europe, Microsoft's mobile OS had 10.3% of the market, up from 5.6% a year ago. In the U.K., the figures showed Windows Phone with an 11.3% slice of the market at the end of 2013, up from 5.9% during the same time in 2012. And in the U.S., the platform took its 2.4% market share at the end of the fourth quarter of 2012, and ran it up to 4.3% at the end of the fourth quarter in 2013.

via: WMPoweruser

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posted on 26 Jan 2014, 21:14

1. Commentator (Posts: 2183; Member since: 16 Aug 2011)


Highest Blackberry percentage is Great Britain at 3.2%... how are they still even around?

posted on 26 Jan 2014, 22:43 9

4. appleDOESNT.com (Posts: 390; Member since: 19 Nov 2011)


America was always Apples bread and butter. The truth is, Apple just don't got it no more. They only had it a few years anyways, time to move along, move along. Oh, everyone IS moving on it appears

posted on 26 Jan 2014, 23:57 9

21. remtothemax (Posts: 205; Member since: 02 May 2012)


...clearly you never took a statistics class.

let's take a theoretical pub in some small neighborhood in london before mcdonalds. let's say that all the local residents visit this pub regularly throughout the week to eat, drink alcohol, and socialize. let's say the number of people is seventeen regulars.

then mcdonalds comes. this attracts a huge number of people. every week, one thousand people are regulars. throughout all of this, the seventeen regulars to the pub do not change. in fact, due to population growth, three new regulars started coming to the pub.

clearly the pub has lost market share. at the beginning it had 100% of the market. at the end, they only have a blackberry-esque 2%.

even though the number of pub-goers increased by three people, by your logic we can conclude that it appears everyone is moving on from the pub? would you care to explain that?

posted on 27 Jan 2014, 00:01 1

23. PapaSmurf (Posts: 6623; Member since: 14 May 2012)


Nailed it.

+1

posted on 27 Jan 2014, 01:15 2

29. raunak (Posts: 490; Member since: 12 Oct 2011)


You're talking about one mcdonalds attracting thousands or the whole chain?

posted on 27 Jan 2014, 02:17

32. Sauce (Posts: 1073; Member since: 28 Apr 2013)


BOOOOOM goes the dynamiiiiteeee!!!

(☞゚ヮ゚)☞

posted on 27 Jan 2014, 02:17 3

33. RebelwithoutaClue (Posts: 216; Member since: 05 Apr 2013)


Android being McDonalds in this case? Junkfood for the masses ;)

posted on 27 Jan 2014, 03:21

36. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


Yeah, but the "pub" is tiny and isn't publicly traded so they have no numbers for marketshare, AND Android was never already HUGE like MCD and then just moved into the "neighborhood", this has been a long battle and the numbers show public demand changing.

With Blackberry dying and its share up for grabs the whole market is in a bit of a chaotic period with companies trying different solutions to match BB's business apps/Email security/(former) reliability prowess. I have ZERO doubt it'll fluctuate again with new ideas and companies bought out and the "pub" will show better numbers.

posted on 27 Jan 2014, 03:29

37. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


My first paragraph was still theoretical and not using any real companies to replace with the pub I know that Apple IS traded. Kinda got caught up in the alternate universe there.

posted on 27 Jan 2014, 15:47

57. Jobayer (Posts: 73; Member since: 22 Feb 2013)


remtothemax , as if -_- , I sure know statistic, and you sir gave me cancer.

posted on 27 Jan 2014, 07:03

40. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


Do you ever listen, or just run off at the mouth? Apple has consistently said that their controlling as little as 1% of the market is fine, cause their business model is based on profit margin, not market share fool. They have roughly 12% market share, and roughly as much as 80% of the profits. Once again Einstein, 12% market share 80% profits, cause their business model isn't based on market share, it's based on profit margin. This is why apple doesn't compete in the low end, last years flagship is this years lower cost model. Please please please, do some research before you spout off at the mouth. Once again profit margin, not market share. Now go to the chalkboard and write that 500 times, or no play time for you.

posted on 27 Jan 2014, 07:44 2

43. RebelwithoutaClue (Posts: 216; Member since: 05 Apr 2013)


I agree on you that market share is nothing, profits says a lot more. But where do you see 80%? It says 56% for Apple. And Samsung 53%, which does compete in the low end.

posted on 27 Jan 2014, 09:13

47. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


My bad rebel lol. My (roughly) was roughly off by 24% lol. I'd like to see the whole year profit vs just a qtr.

posted on 27 Jan 2014, 09:28 1

48. RebelwithoutaClue (Posts: 216; Member since: 05 Apr 2013)


lol too err is human ;) Can I have the 24% you were off?

posted on 27 Jan 2014, 09:34 1

49. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


Exactly, that equates to billions man +1. And people wonder why I say apple and Samsung rule mobile tech, and the rest just fill in the pie.

posted on 27 Jan 2014, 07:08

41. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


http://www.forbes.com/sites/tonybradley/2013/11/15/android-dominates-market-share-but-apple-makes-all-the-money/

posted on 27 Jan 2014, 15:43

56. jacko1977 (Posts: 377; Member since: 11 Feb 2012)


coz there rip off 1100 for a 64gb ish*t 5same pfft like hell galaxy is better value for money even with a 64gb sdcard

posted on 27 Jan 2014, 07:12

42. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


http://macdailynews.com/2013/01/11/phil-schiller-apple-has-always-focused-on-providing-the-best-products-weve-never-blindly-chased-market-share/

posted on 27 Jan 2014, 08:42 1

44. Finalflash (Posts: 1133; Member since: 23 Jul 2013)


Why are you proud of the corporation making more money off of you than the competition? They control less of the market but make most of the money means they're shafting someone (usually customers) pretty hard. But instead of asking for your money's worth you're more than willing to settle for less and then find excuses to defend that BS (5c is great because it's so colorful... Yea screw that).

posted on 27 Jan 2014, 09:11

46. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


Ok dude let me check you rite here rite now, cuz all you do is attack apple and anyone who says something non anti. First of all IDGAFlyingF what apple, google, Samsung, moto, MS, Nokia or any other company does. I don't care how they make their money, or who the hell they make it from, as long as my wife, my son, and I like our purchase F all that other mess. You think I'm this sprung on apple fanboy, I assure you I'm not. If apple closed their doors today rite now, I simply move to second best, which is Samsung, if they close I go to third best (HTC). I don't give a F what you say about me, think about me, or post about me. I care about what myself and my family wants and likes. All this I settle for this and that crap, I settle for the smile it puts on my family's face, when they're satisfied with what they wanted. Capital F all that mess you're talking, worry about you and yours, and stay the F outta mine, and that's real. Now kindly go back to your useless pathetic hating of apple on PA, which accomplishes absolutely nothing. All I did was supply a link. I'll be proud when jr walks across the stage and gets his diploma, get lost.

posted on 27 Jan 2014, 10:48 2

51. philipL (Posts: 1; Member since: 27 Jan 2014)


c'mon darkjd, finalflash was correct.. you just going off on him cos he checkmated you.. first of all, you didn't just put up links.. you started trashing others and defending apple by talking about profit margin first as apple's focus when this article is clearly talking only about market share.. then finalflash made a very valid point about apple's high profits provided by apple customers.. so.. its not about attacking apple but you blindly defending apple for whatever reason.. oh well.. it was bound to happen sooner or later.. denial.. the first stage of grief from apple losing to android

posted on 27 Jan 2014, 11:07

52. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


I'm not concerned with what the article stated, that's not apples business model once again. I'm also not concerned about checkmates or any of that nonsense. Sell me what I want, and keep it pushin. I also don't give a damn about apple losing to android, I don't work for, own shares in or own either. Simply doesn't matter, mrs jedii and jedii jr do dude. I DO NOT live in PA, I live in an area called the real world. In the real world we worry about our family, not billion dollar tech giants who don't give a damn about us, only our money. Holla at me, when Sammy moto HTC apple, and others start giving out checks to their fanboys for buying phones, and when they give you shares for buying phones, and when the CEO's call you personally and thank you for buying a damn phone. Until then go to post #46 and do those last two words.

posted on 26 Jan 2014, 22:42

2. AfterShock (Posts: 1275; Member since: 02 Nov 2012)


This ought to be entertaining.

posted on 26 Jan 2014, 22:42

3. AfterShock (Posts: 1275; Member since: 02 Nov 2012)


This ought to be entertaining.

posted on 26 Jan 2014, 22:56 1

5. kevkyle (Posts: 61; Member since: 21 Oct 2012)


What the h_ck!.....i thought android lost market share in the US last quarter? Or just grew minimally as against apple's...

...hhhhhmmmm Very Interesting - where are the android doomsayers?

posted on 26 Jan 2014, 23:10 5

6. mr.techdude (Posts: 491; Member since: 19 Nov 2012)


Samsung lost market share in US not android as as whole

posted on 26 Jan 2014, 23:12 1

7. hurrycanger (Posts: 616; Member since: 01 Dec 2013)


Android and WP both gain thanks to the low end devices. WP has the Lumia 520/521 and currently the 525. Android has a bunch of cheap devices and we currently got the Moto G (pretty much the king of cheap phones for now).
A lot of people buy cheap phones (sometimes as backup phones or just an extra toy), so it's not a big surprise that Android and WP are stepping up.

posted on 26 Jan 2014, 23:41

12. iLegend (Posts: 7; Member since: 05 Jun 2013)


you are right....they should compare market share of flagship devices..then that will be a good comparison..!!!

posted on 26 Jan 2014, 23:49

17. remtothemax (Posts: 205; Member since: 02 May 2012)


what would this actually prove? force of numbers is meaningless. it doesn't mean that it is a good or a bad device, just that people are using it. it would mean about as much as this comparison. it only says what people are doing, not why.

posted on 27 Jan 2014, 00:24

27. Commentator (Posts: 2183; Member since: 16 Aug 2011)


Well, it would shed light on the effectiveness of their respective marketing, so that's something...

posted on 26 Jan 2014, 23:42 3

13. willard12 (Posts: 549; Member since: 04 Jul 2012)


I guess the iphone 5c is a complete waste.

posted on 26 Jan 2014, 23:45

15. ihavenoname (Posts: 962; Member since: 18 Aug 2013)


Not at all, it's more like high end minus-device. People were waiting for ~€300 device, instead, they got redesigned 5.

posted on 26 Jan 2014, 23:55 2

19. hurrycanger (Posts: 616; Member since: 01 Dec 2013)


I think it's the "redesigned" that made the 5C fail. The internal is the same as in the 5, which is good.

posted on 26 Jan 2014, 23:52

18. hurrycanger (Posts: 616; Member since: 01 Dec 2013)


Oh yeah, it sure is.

posted on 27 Jan 2014, 00:04 1

24. ihavenoname (Posts: 962; Member since: 18 Aug 2013)


Yeah, except more LTE bands, 5 is sexier and more attractive device.

posted on 26 Jan 2014, 23:30

8. koko1 (Posts: 64; Member since: 03 Dec 2013)


thats what happens when u work really hard for the consumer, not sheeep !!

posted on 26 Jan 2014, 23:31 4

9. iLegend (Posts: 7; Member since: 05 Jun 2013)


may be iOS is loosing in market share, but iOS devices have strong sell in this quarter.. just wait for quarter report from Apple..... few hours away....!!

posted on 26 Jan 2014, 23:48 2

16. ihavenoname (Posts: 962; Member since: 18 Aug 2013)


And 5S is in many markets the top selling device. And with high loyalty and satisfaction rates, Apple is going to be fine.

posted on 26 Jan 2014, 23:56 1

20. koko1 (Posts: 64; Member since: 03 Dec 2013)


apple and all other companies mention that they sold bla bla, but in fact they shipped that amount and not all the units sold
because of that we see their market share coming down every sindgle quarter !

posted on 27 Jan 2014, 00:07

25. ihavenoname (Posts: 962; Member since: 18 Aug 2013)


So... what's your point? Apple still has strong sales, especially considering that they have three models vs 10 or 50.

posted on 27 Jan 2014, 00:40

28. Commentator (Posts: 2183; Member since: 16 Aug 2011)


A drop in market-share doesn't necessarily mean a drop in sales. Apple could have sold a billion iPhones last quarter, but if Android sold 2 billion, obviously Apple's share would drop. The results don't show it, but it's almost certain that the smartphone market is still expanding.

posted on 26 Jan 2014, 23:37 2

10. winter_hat (Posts: 64; Member since: 04 Feb 2013)


People get really, really confused about a very simple concept. Apple is one company. They put out a couple phones per year. Android phones come from dozens of companies that put out a hundred phones per year. Apple is still the dominate company. Who really cares how many low-end devices with no profit margin carry Android? Because it's free....

posted on 26 Jan 2014, 23:38

11. iLegend (Posts: 7; Member since: 05 Jun 2013)


exactly

posted on 27 Jan 2014, 00:00 2

22. koko1 (Posts: 64; Member since: 03 Dec 2013)


but apple says they sell millions, and those millions are no were close to its market share !!!!

posted on 27 Jan 2014, 02:22 2

34. kryme (Posts: 99; Member since: 24 Oct 2013)


no u r confuse....how is apple the more dominating company..there r more android device than ios device.... it doesnt matter how many company selling android phones.... the fact there more android phones than ios phones ... this is not apple vs one of the company that make android phones this is ios vs android.... to make it super easy lets say apple vs google... and if apple keep losing 6% market share every year lets see how the next 10years go.... and the lower their market shares go the higher the price of there devices will be so they can keep up profit

posted on 26 Jan 2014, 23:44 3

14. remtothemax (Posts: 205; Member since: 02 May 2012)


...i don't see how anyone can conclude doom and gloom for any company based solely on market share. how much did the market grow? because there are seven billion people and only like a billion smartphone users. even if apple's market share worldwide fell to ten percent, it still could be that the amount of phones they were selling doubled, just other os' phones grew significantly more.

bottom line, while this is interesting, especially about preference and what not, if you are talking about windows phone or ios becoming irrelevant...i don't see what market share has to do with that. especially because the largest area of growth is in the entry-level area and apple doesn't even compete in that market. the only real competitor to android there is windows phone. there isn't anything to conclude from this either way.

my big take away is that more people are buying phones, and more phone companies are becoming bigger players in the market, which in my mind is outstanding. i hope apple and samsung lose more marketshare. it just works out well for everyone.

anyone rooting for apple or samsung to go belly up is mindlessly unintelligent and really just rooting for the destruction of their own faction. the only intelligent thing is to want all the companies to do outstandingly well. i cannot think of a major player that doesn't bring something significant to the market that pushes the others to create better, more interesting devices. i say long live everyone. anyone mindlessly advocating a single brand (of phone or os) to the destruction of all the others is on the mental level of a child.

posted on 27 Jan 2014, 02:28 1

35. kryme (Posts: 99; Member since: 24 Oct 2013)


this is not apple vs samsung tho.... this ios vs android... so the more company come on board and sell android phone its just str8 bad news for ios.... apple should release a open source version of there os... that will help there market share... google saw this coming....

posted on 27 Jan 2014, 09:05

45. g2a5b0e (Posts: 1929; Member since: 08 Jun 2012)


This makes way too much sense & is way too logical for most people on this site to comprehend. Prepare for backlash. +1

posted on 27 Jan 2014, 00:19 1

26. Sniggly (Posts: 6490; Member since: 05 Dec 2009)


After Apple's big push with the 5s and 5c, they STILL lost market share?

Granted, this is one analyst's report, but still. Jesus.

posted on 27 Jan 2014, 02:04 1

31. Droid_X_Doug (Posts: 5282; Member since: 22 Dec 2010)


Maybe Apple lost market share because people who were waiting for the iP5 to move to mid-tier after the release of the 5S instead got the middle-fingered wave from Tim and company? The iP5C is the crappy edition of the iP5, and it is obvious for all to see.

Once those who were waiting for the iP5 to become mid-tier were alienated by the iP5C(rap), converting them to Android or WP became much easier.

posted on 27 Jan 2014, 20:34

58. Kaiser2007 (Posts: 132; Member since: 16 Nov 2013)


Well said. +1

posted on 27 Jan 2014, 01:59

30. timezone (Posts: 66; Member since: 16 Jun 2013)


It was always Microsoft's strategy to sell to new users rather than pull people away from Apple or Google. If they do lull a few a way while getting the majority of the new users then Microsoft has a chance to gain momentum over time.

Manilla has no current plans to bring out a windows phone app. Please email these guys to change their direction.

posted on 27 Jan 2014, 05:05 2

38. Napalm_3nema (Posts: 598; Member since: 14 Jun 2013)


It's not surprising. The flagships are no longer driving the market, the low end is. You can see it in the earnings reports. Windows Phone flagships aren't selling in any meaningful numbers, but the 520/620 models are. The iPhone and Galaxy models are still selling, but the market expansion of the low end is outpacing the flagship growth. What you will see to combat this is more companies looking to flood the low end of the market to get smartphones in hands, and the only companies that really benefit from this are Google and Microsoft. The low-end, low-profit segment is not where OEMs want to make their living, because you can see from the PC commoditization trend that even volume doesn't drive much profit.

Apple has no real presence in the low end, so they will lose market share as the market expands faster at the low end. This morning it will be "Apple is dead," and then after the earnings call, it will be "Apple rules," when neither is particularly true.

posted on 27 Jan 2014, 09:38

50. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


Great post N3, as usual you bring it. +1

posted on 27 Jan 2014, 05:32

39. timezone (Posts: 66; Member since: 16 Jun 2013)


The low end will eventually move to the high end. This will happen as some people gain market power as they age and general good will. Microsoft is setting the stage for future gains.

posted on 27 Jan 2014, 11:30 2

53. jamesedward318 (Posts: 95; Member since: 25 Dec 2010)


Every Android fanboy saw this title and instantly started beating off.

posted on 27 Jan 2014, 11:35 1

54. darkkjedii (Posts: 9280; Member since: 05 Feb 2011)


LMAOOOOO post of the day honors are yours +100

posted on 27 Jan 2014, 12:21 2

55. Sniggly (Posts: 6490; Member since: 05 Dec 2009)


No, I was done with that by the time I read it. :)

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