Customers on Verizon's Business Unlimited plans will be paying more from next month.
Business Unlimited Start 5G, Business Unlimited Plus 5G, and Business Unlimited Pro 5G are the plans that have been impacted.
Verizon appears to be nudging users towards the customizable My Biz Plan it announced in April with this move.
Is Verizon doing the right thing by increasing prices to make customers switch to new plans?
No, the choice should be left to customers.
100%
Yes, customers don't always know what's best.
0%
Maybe, but then it should lay out the savings.
0%
Aimed at small and mid-sized businesses, My Biz Plan comes with a 3-year price lock guarantee. It lets you tailor your plan according to your needs so you don't pay for add-ons you aren't likely to use.
Depending on your needs, you may or may not be better off by switching. For some users, the older plans are cheaper even after the price hike is taken into consideration. Others report savings after migrating to the new plan.
The bigger story here is, of course, another price increase from Verizon. Verizon has recently increased Administrative and Telco Recovery Charge and Regulatory Charge, made tablet plans more expensive, messed with discounts, and removed some perks. The company may even bring back a fee that was apparently being retired.
Verizon looks desperate to fatten its margins and is trying to achieve that by eroding value for customers. Customers are understandably miffed, and many have either left or are plotting to leave.
While the carrier has been playing it cool and pretending customer exodus doesn't bother it, that's not entirely true, considering it reinstated loyalty discounts for some customers after a backlash.
It remains to be seen how business customers react to the price hike affecting their plans. Verizon touts huge savings on its website with the new plan, and if most customers end up saving more, the company is perhaps doing the right thing by forcing customers to abandon the old plans.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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