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IDC: Android continues domination, Windows Phone shipments up 91% for all of 2013

Posted: , by Maxwell R.

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IDC: Android continues domination, Windows Phone shipments up 91% for all of 2013
While still a distant third in the global market overall, Windows Phone continues its upward growth march. However, Windows Phone is seeing real progress in Brazil where market share jumped to 6% versus iOS at 4.7%.

Windows Phone is also seeing strong sales in other developing markets like Vietnam. What is telling about Brazil though is that it is probably the fastest growing market in the western hemisphere.

IDC shared its data for the fourth quarter of 2013 and the full year.  Growth continued across the board for Android, iOS and Windows Phone.  Global shipments continued to rise significantly, though there were no real changes from the trends we have been observing over the past year.  Android is still on top, iOS is still in the number two spot, and Windows Phone is firmly in a far away third.  

While third quarter 2013 figures showed Windows Phone growth at roughly 156%, fourth quarter year-over-year growth was measured at about 46%, outpacing Android growth a bit (40%), and leaving iOS in the dust (6.7%). For the year, 33.4 million units shipped gave Windows Phone an annual growth of 90.9% overall.

Still, with those increases in shipments, Windows Phone is only at about 3.3% market share compared with Android’s 78.6% domination of the world stage. iOS continued continued an increase in shipments, with about 13% year-over-year growth, but the result was a decrease in market share from 18.7% in 2012 to 15.2% in 2013.

BlackBerry finds itself in a position where it must adjust to a new market reality, with a 40% decrease in shipments and a sharp decline in market share from 4.5% to 1.9%. The rest of the field also saw sharp declines in shipments and market share.

In all, IDC tracked over 1 billion smartphone shipments in 2013, a 39% increase from 2012 shipments.



source: IDC via WPCentral

41 Comments
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posted on 14 Feb 2014, 16:38 13

1. KIANO (Posts: 67; Member since: 13 Feb 2011)


The Rise of the Windows.

posted on 14 Feb 2014, 16:41 9

2. akki20892 (Posts: 2651; Member since: 04 Feb 2013)


In end of 2015 wp will get around 10% to 15% share.

posted on 14 Feb 2014, 23:32 8

19. Napalm_3nema (Posts: 598; Member since: 14 Jun 2013)


Coming up on 4 years, the only WP device that sells in any significant numbers is the $99 Lumia 520, and only 3.3%. I think your math is fairly skewed if you think that the progression is 3.3% to 10 to 15% by the end of next year, especially with the last quarter seeing a decline.

WP has peaked, which is why the Lumia Normandy experiment is happening. Expect to see more Lumias running Android by the end of this year.

posted on 15 Feb 2014, 01:02 4

20. SleepingOz (Posts: 2466; Member since: 22 Oct 2011)


Exactly! Otherwise they would've stick to WP. They went from 2.4% to 3.3%(not even 5%). Thanks to the cheap lumias in emerging countries. And most of these buyers would rather buy an iPhone or a Galaxy if they had the money. These figures are nothing to be proud of , considering that they've around for 4years.

posted on 15 Feb 2014, 04:42 1

22. microsoftnokiawin (Posts: 764; Member since: 30 Mar 2012)


in all honesty though it took apple a few goes untill they got up to the iphone 4 which was their breakthrough same with android till the s2 these things take time and the end one device will be the major breakthrough !

posted on 15 Feb 2014, 08:26 4

25. Napalm_3nema (Posts: 598; Member since: 14 Jun 2013)


Apple launched the original iPhone when the smartphone wasn't ubiquitous, and Apple had no history in the field, and that phone sold 6+ million units. By the time the 3GS came out, the iPhone was the best-selling smartphone on the planet. That was two years.

posted on 15 Feb 2014, 09:15 1

26. NokiaFTW (Posts: 708; Member since: 24 Oct 2012)


Android hadn't got mainstream attention at that time, and Samsung didn't venture into Android until 2009. WP is registering great growth at a time when Samsung and Android at the top, and Apple is selling 50 million a quarter.

posted on 17 Feb 2014, 02:32

41. microsoftnokiawin (Posts: 764; Member since: 30 Mar 2012)


yeah but the 4 was when it reached an all time high which was 2010 and the 3gs was 2009 the 1st was 2007
so 3 years

posted on 15 Feb 2014, 22:07

36. KIANO (Posts: 67; Member since: 13 Feb 2011)


Not certain if Microsoft would like to have Lumia's running with Android instead of theirs. Perhaps to say that we expect to see more 'Asha' lines running with the forked-Android, by Nokia of course. Lumia's do not belong to Nokia anymore if the acquire deal by Microsoft goes through.

posted on 14 Feb 2014, 16:41 5

3. PapaSmurf (Posts: 6615; Member since: 14 May 2012)


At the rate it's going, it's going to take more than a few years to catch up if it even does.

posted on 14 Feb 2014, 16:57 9

8. PBXtech (Posts: 622; Member since: 21 Oct 2013)


WinMobile had higher market share value. I'm curious to how long MS will keep WP going until they make another change.

posted on 16 Feb 2014, 17:34

38. elitewolverine (Posts: 624; Member since: 28 Oct 2013)


probably until MS dies itself.

If they unite rt and wp, which all evidence shows that it will. And with shared code at 80-90% with the percent that is left over to the UI. It will grow.

How long has windows had a mobile OS? Sure they are not king, but when the two platforms merge, what deals will be struck with companies to sell a pc with a phone included.

posted on 14 Feb 2014, 16:47 3

5. blazee (Posts: 239; Member since: 02 Jan 2012)


LOL ok

posted on 14 Feb 2014, 17:08 2

10. rodneyej1 (Posts: 2873; Member since: 06 Jul 2013)


Right.. Lol..

posted on 14 Feb 2014, 16:47 3

4. AfterShock (Posts: 1250; Member since: 02 Nov 2012)


Good luck wp.
Could always ditch the tiles and allow a full unleashed file explorer to gain a few market points.
Imo.

posted on 14 Feb 2014, 16:51

6. X.E.R.O. (unregistered)


BB got to work quadriple time this year, 1.9% is just sad.

posted on 14 Feb 2014, 16:56 6

7. rodneyej1 (Posts: 2873; Member since: 06 Jul 2013)


Like o always said.. WP is awesome!

posted on 14 Feb 2014, 17:05 6

9. SAO101789 (Posts: 111; Member since: 10 Feb 2014)


Good for WP if 8.1 goes well I might get a WP and sell my iphone. I love the metro look and Nokia hardware

posted on 14 Feb 2014, 17:08 6

11. rodneyej1 (Posts: 2873; Member since: 06 Jul 2013)


Very smart... Very smart..

posted on 14 Feb 2014, 17:47 2

14. SAO101789 (Posts: 111; Member since: 10 Feb 2014)


Thank you ios may have more apps but it's is is lagging idk if they can copy any more of windows and android before they get cought in all honesty

posted on 14 Feb 2014, 17:09 3

12. networkdood (Posts: 5505; Member since: 31 Mar 2010)


Gonna keep my eye on these Windows...

posted on 14 Feb 2014, 17:41 5

13. snowgator (Posts: 3158; Member since: 19 Jan 2011)


Android is just such a machine at this point, hardly anyone bats an eye at the monster numbers. Just an amazing performance.

This will be a great yardstick to see what WP can do over the long term. Another year of growth in the 30%-40% range will put them at the magical "double-digits" sales numbers worldwide, and at that point I think it becomes a profitable venture. This Nokia handset purchase is so important. What happens out of that will dictate if WP can make this a true three-OS race, as opposed to just being in the "moral victory" department.

I would not be surprised at all to see Apple have a good 2014. If they actually launch the iPhone 6 with a larger display. I have heard everything from a 4.2"-4.7", which would put them at least in the wheel house of top end Androids. Tech sites everywhere will hail it as a major step for Mobile and human kind, and people will flock to it. Also, throw in the "iPhablet" rumors of a 5.5" iPhone, and Apple will get all the headlines and a nice bump in sales. Unless they just stay at 4.0", in which case they may see flat sales this year.

posted on 14 Feb 2014, 18:26

15. wilsong17 (Posts: 258; Member since: 10 Mar 2013)


just wait until we can fully run window on a window/tablet

posted on 14 Feb 2014, 20:32 1

16. StraightEdgeNexus (Posts: 923; Member since: 14 Feb 2014)


@snowgator Its no surprise there are millions of die hard ifans who will buy iphone 6 even if apple does not change anything but only 'twice the faster' marketing. The iphone 4 was a fair buy with the retina display and rather poor competition, then the 4s dual core and camera improvement, then the iphone 5 with taller screen and horrible ios 6 a huge success, add the fingerprint sensor, twice faster thing and ios 7 comes the 5s. Another success.

posted on 14 Feb 2014, 21:14 5

17. NokiaFTW (Posts: 708; Member since: 24 Oct 2012)


Keep up the good work Nokia/MS. :D

posted on 14 Feb 2014, 23:11 2

18. LuckyS (Posts: 32; Member since: 07 Dec 2013)


Live tiles... Seriosly?

posted on 15 Feb 2014, 01:06 4

21. 9_HeLLs_oF_DrOid (Posts: 117; Member since: 02 Jan 2012)


I want WP to succeed. That's all.

posted on 15 Feb 2014, 07:19 1

23. 7thspaceman (Posts: 897; Member since: 14 Feb 2011)


I own a Windows 8 smart phone and am ready for the update to Windows Phone 8.1. the new features it will add to my smart will really make more use to me. As for all this talk about
Windows 8.1 smart phones being able to run Android apps Microsoft should get the "Bluestacks" app developers to make an app that enables a Windows 8/8.1 smart phones to do that. The "Bluestacks" app that's available for Windows 8/8.1-intel x86 CPU Tablets such as a "Surface Pro" shows it can be done but some Android apps do not have all their features useful with this app. All Microsoft has to do is let third party developers make and sell this kind of app in the Windows 8/8.1 store and let Windows phone 8/8.1 owners decide to use it or not.

posted on 15 Feb 2014, 07:41 2

24. papss (Posts: 3376; Member since: 03 Sep 2012)


What I don't understand is why would fandroids not want WP to do well?? Do you not understand that this is good for you too?

on another note I just got my titanfall bata code for my Xbox one woot woot!!

posted on 15 Feb 2014, 09:19 2

27. NokiaFTW (Posts: 708; Member since: 24 Oct 2012)


Leave those trolls alone. There are Android fans I know that actually want WP to succeed and are considering to switch to a WP8.1 handset. They respect Nokia/MS's effort.
The fandroid trolls on this site know nothing but how to hate on a WP article.

posted on 15 Feb 2014, 12:13 2

30. sgodsell (Posts: 330; Member since: 16 Mar 2013)


The real trolls are Microsoft zealots who believe that Microsoft is good for this market. I rather see Blackberry be third then Microsoft any day of the week.

posted on 15 Feb 2014, 14:34 1

32. papss (Posts: 3376; Member since: 03 Sep 2012)


No the real trolls are the attention needing fandroids that fill all WP related articles with their nonsense

posted on 15 Feb 2014, 09:42 4

28. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)


I don't trust Microsoft at all. When they have a monopoly every products that comes from there are overpriced.

They also have a habit of cutting products support when they launch a new product. My xbox 1 is eol a fews months after xbox 365 launch while my ps2 is still getting games and supports for years after ps3. Plus every accessories they produce are proprietary so they could charge more. Do you know that xbox360 does not support bluetooth standard but another wireless proprietary tech so I will need to buy their wireless headset just for xbox360 while ps3 uses generic bluetooth headset.

So thanks but no thanks I want less Microsoft influence as possible.

posted on 15 Feb 2014, 11:58

29. NokiaFTW (Posts: 708; Member since: 24 Oct 2012)


And I don't trust Samsung cuz of their Monopoly over the smartphone market. Look at the Galaxy S4. It was nothing more than a spec bump from the S3. The same is gonna happen with the S5. Microsoft has a monopoly in the PC market cuz it just has better software than any other PC software maker. The same with Samsung. All of their phones till the Galaxy S4 were great. However, the S4 was a disappointment. Competition, whether in the PC market or the smartphone market is important so that the companies can stay on their feet and try to innovate better with their products. If MS didn't get any competition in the PC market, it isn't their fault. OS X is great, but it just too overpriced. The same with Samsung. The Galaxy S, S2 & the S3 were great. However, the S4 was a disappointment. Stop bashing MS just cuz they have no competition in the PC market.

posted on 15 Feb 2014, 13:36 3

31. sgodsell (Posts: 330; Member since: 16 Mar 2013)


Your just ignorant if you believe the Galaxy S4 was just a spec bump over the Galaxy S3. Even the reviews and users give it a ranking of 9.3 on this site as well as other sites.
Your right competition is good but how is Microsoft promoting competition with WP. When Microsoft dictates and controls the hardware and software in requards to the WP. So how can anyone innovate and add to the WP operating system when everything is closed and restricted. So who should be blamed here? Android for being free open, or Microsoft for making WP have a ton of limits and restrictions. Microsoft even has to pay other OEMS to make WP devices for them, even though Microsoft owns Nokia's phone division now. And even Nokia is releasing an Android device. If WP is so good why make an Android phone.

posted on 16 Feb 2014, 01:44

37. NokiaFTW (Posts: 708; Member since: 24 Oct 2012)


The Normandy is a low end Asha phone. Its a strategy to increase WP sales by providing WP-like UI, with availing only those apps on it that are available in the WP store. That doesn't mean MS is ditching WP. Why would they? Its registering great growth.

posted on 15 Feb 2014, 19:46 1

35. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)


Samsung is just one of the Android OEM, feel free to switch to Sony, LG, Lenovo, Motorola or other OEMs. Just sign in your Google account for access to your apps and contacts/calendar will be roll into the phone ready to be use in the first few minutes.

But I know you are a wp fan blindly attacking Samsung. LOL!

You guys just don't know the amount of damage in the IT industries caused by Microsoft a bunch of clueless lots.

posted on 16 Feb 2014, 17:45

39. elitewolverine (Posts: 624; Member since: 28 Oct 2013)


So much damage that we have no IT industries at all, and MS has no marketshare there. All the IT people there are clueless lots because they don't use your OS of choice.

Also, my contacts/calander has been integrated with MS services longer than google has been integrated with Droid.

When I sign into a windows phone, I get thousands of songs that are cloud synced on my pc, I get office documents that are shared internally for work and play.

My contacts/calander people are there, and the apps I can push to my phone via windowsphone.com, which works even in a mobile browser...imagine that.

Blindly attack Samsung like you are blindly attacking everyone else. go figures.

posted on 17 Feb 2014, 13:07

42. Immolate (Posts: 245; Member since: 17 Jun 2011)


I want Windows Phones to do well. So much so that I bought a Lumia 1020 six months ago. Tomorrow my new Note 3 comes in and it's bye-bye WP8. I just had to sacrifice too much using WP.

posted on 15 Feb 2014, 15:11

33. JerryTime (Posts: 468; Member since: 09 Nov 2013)


Great to see Android and Google still dominating. But, I have to admit I am a sucker for Microsoft and Windows. It would definitely be nice to see another big player in the market for mobile products. I Love all of my Microsoft products, they just need to step up the app support for their mobile division. I cannot wait to see Nokia and Microsoft's first joint project.

posted on 16 Feb 2014, 17:47

40. elitewolverine (Posts: 624; Member since: 28 Oct 2013)


Once the java ability to write apps hits, the market will explode.

This generation is all about 'java' for short dirty code. This I what gave droid an advantage.

I much rather use C or C++ myself or even Python over Java, but it is what it is.

Our work pc used java for an app, that thing was so poorly written I hated it, glad they went to C++ the year I was leaving. (this is not to say a good java app could have been written)

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