Built in Riyadh (the capital of Saudi Arabia), next to the King Khalid International Airport, the structure is 240 meters wide, and 12 meters high, thus measuring 3,000 square meters. Reportedly, 1,800 tons of steel have been used to create the billboard. The giant ad will be seen by around 20 million people who travel each year via the King Khalid International Airport, and LG says that this will ultimately bring an extra $25 million per year in revenue.
While it’s currently promoting LG’s G3 flagship smartphone, in the future the ad may be used for other LG products.
Released earlier this year as LG's first Quad HD (1440 x 2560 pixels) handset, the G3 is about to become the company's first smartphone to be sold in more than 10 million units. Want to find out more about it? Check out our LG G3 review here.
LG sets Guinness World Record with this gigantic G3 ad
source: LG (translated)