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Huge LG G3 billboard ad sets Guinness World Record for being the largest outdoor advertising structure ever

Posted: , by Florin T.

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Huge LG G3 billboard ad sets Guinness World Record for being the largest outdoor advertising structure ever
Just like every other phone maker out there, LG is well aware of the fact that marketing is very important. That’s why the company created a huge billboard ad that received a Guinness World Records certificate for being “the largest outdoor advertising structure.”

Built in Riyadh (the capital of Saudi Arabia), next to the King Khalid International Airport, the structure is 240 meters wide, and 12 meters high, thus measuring 3,000 square meters. Reportedly, 1,800 tons of steel have been used to create the billboard. The giant ad will be seen by around 20 million people who travel each year via the King Khalid International Airport, and LG says that this will ultimately bring an extra $25 million per year in revenue.

While it’s currently promoting LG’s G3 flagship smartphone, in the future the ad may be used for other LG products.

Released earlier this year as LG's first Quad HD (1440 x 2560 pixels) handset, the G3 is about to become the company's first smartphone to be sold in more than 10 million units. Want to find out more about it? Check out our LG G3 review here.


source: LG (translated)

13 Comments
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posted on 19 Sep 2014, 01:11 1

1. redmd (Posts: 1264; Member since: 26 Oct 2011)


I wonder how Samsung will respond.

posted on 19 Sep 2014, 02:59 5

7. Af1rPA (Posts: 685; Member since: 12 Jun 2014)


They are probably like "challenge accepted!"

posted on 19 Sep 2014, 03:41 1

8. Martin_Cooper (Posts: 1374; Member since: 30 Jul 2013)


Most probably by making a bigger billboard right opposite this one

posted on 19 Sep 2014, 01:12

2. pwnarena (Posts: 1129; Member since: 15 Feb 2013)


hope this does not lead to accidents again just like what happened with the G2 stunt in south korea when they used a multitude of balloons.

posted on 19 Sep 2014, 01:39 2

3. gigaraga (Posts: 1454; Member since: 29 Mar 2013)


This ad really makes me want to get a G3 for some reason.

posted on 19 Sep 2014, 01:52 2

4. Dumbledora (Posts: 15; Member since: 06 Aug 2014)


I saw this.... Samsung and lg also have curved billboards to show off their curbed oled tvs

posted on 19 Sep 2014, 02:36

5. joey_sfb (Posts: 5551; Member since: 29 Mar 2012)


I love curved OLED TV!

posted on 19 Sep 2014, 04:54

10. Spedez (Posts: 444; Member since: 29 Aug 2014)


What is "curbed"? Curved bed?

posted on 19 Sep 2014, 02:54 1

6. limporgyuk (Posts: 273; Member since: 06 Nov 2013)


it worked for me, just bought my g3 yesterday

posted on 19 Sep 2014, 03:45 1

9. willytbk (Posts: 219; Member since: 15 Aug 2012)


Go LG ! Go LG ! It's time for you to shine. you have very good products and it's good to see their marketing effort is getting more and more serious.

posted on 19 Sep 2014, 06:11

11. m3taz (Posts: 20; Member since: 16 Oct 2013)


I live there... it's on the airport road
It looks amazing in at night

posted on 19 Sep 2014, 06:14

12. m3taz (Posts: 20; Member since: 16 Oct 2013)


It says "simplisty is the new meaning of intelligence"

posted on 19 Sep 2014, 15:43

13. InspectorGadget80 (unregistered)


What's with LG and Guiness

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