HTC Desire 728

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Pixel density - The pixel density of a display represents the number of pixels over an area of one inch. It’s measured in “pixels per inch”, or ppi. The higher the number, the more detailed and good-looking the display is.

Screen-to-body ratio - Shows what part of the frontal area of a phone its screen occupies.

System chip - Most modern handsets use an advanced chip that includes many of the device’s hardware modules like the processor, Wi-Fi, Bluetooth and sometimes even the wireless radio. This field shows what particular system chip (or System-on-a-Chip) is used in the phone.

Processor - The processor is the main computing component of a phone and is a major factor when it comes to the overall speed of the device. Some more powerful smartphones use dual-core and quad-core processors designed to deliver greater performance.

GPU - The graphics processor is important for the smooth operation of the system and especially in games and other applications that may involve complex graphics and animations.

RAM - System memory, or RAM memory is the type of memory that the device uses to temporarily store data from the OS or currently-running apps. The more RAM available to the device, the better the performance will be when multiple or heavier programs are running.

Internal storage - Bigger storage capacity allows you to keep more content saved onto your device, such as more applications, photos or video. Games and video content typically take up the biggest amount of storage space.

Storage expansion - Some handsets allow you to expand their storage capacity by using a memory expansion card – most often microSD. Expansion memory is mostly suitable for media storage, such as photo, video or music content.

Capacity - The bigger, the better! However, battery capacity is not the only factor that has an effect on battery life. Those include the chipset in use, the software running on the device, as well as the consumer's unique usage pattern.

Talk time - As rated by manufacturer.

Talk time (3G) - As rated by manufacturer.

Location - This field shows the positioning systems supported by the device. The most common types are GPS and A-GPS. GPS - This is one of the most widespread global positioning technologies, developed and maintained by the U.S. government. It uses satellites in order to detect your location. Works best in clear weather. A-GPS - A-GPS stands for Assisted GPS and is the industry standard for positioning and navigation. “Assisted” means that it can use local wireless networks, in addition to satellites, for quicker and more precise localization.