In an interesting new development, X/Twitter, the social media platform under the ownership of Elon Musk, has just revealed a significant reduction in the price of its Verified Organizations subscription. This subscription offers businesses the coveted golden tick and a brand icon on their profiles, enhancing their online presence. However, the recently introduced Verified Organizations Basic plan is limited to specific types of businesses, and the specifics remain unclear.
The official @Verified account made the announcement on X on January 2, but the platform's website has not been updated yet. As per the tweet, Verified Organizations Basic will be priced at $200 per month, a significant 80% reduction compared to the original Verified Organizations plan that carries a price tag of $1,000 per month.
The original verification plan grants businesses a range of benefits, such as verification, a brand icon, protection from impersonation, premium support, and the option to add extra accounts for $50 per month each. The details regarding the features of the new Basic plan and its eligibility criteria for businesses, however, remain unclear.
Opinions within the X community have been quite varied. Several small and medium-sized businesses (SMBs) have expressed their approval of the news, stating that the initial proposal was overly costly and out of reach for them. On the other hand, some have raised concerns about the high cost of X's basic checkmark, still at this discounted price, and have questioned the effectiveness of the platform's verification system.
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Since being acquired by Elon Musk, X (formerly Twitter) has been facing challenges in terms of gaining traction and achieving profitability. The platform is currently being led by CEO Linda Yacarino, who assumed the position last year. According to reports, X's user base exceeds 100 million, although industry analysts suggest that only a small portion of these users are actively engaged and generating revenue for the company. Only time will tell if this new effort to bring in SMBs will pay off in the long run.
Six-month unlimited plan is now 57% off
$90
$210
$120 off (57%)
Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.
Johanna Romero is a Senior News Writer at PhoneArena, covering mobile technology news across Android, iOS, wearables, and the Google ecosystem she knows best. Drawing on 15 years in IT and tech support from 2007 to 2022, she brings a user-friendly eye for the practical features and lesser-known tricks readers care about. Google named her an official #TeamPixel member in 2022, and she also reviews the latest devices on her YouTube channel, JoJo the Techie.
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