watchOS 3.1.1 update gets pulled after bricking reports, users must contact Apple for replacements

Following these bricking complaints, Apple has decided to pull the update from its servers, so if you haven't updated until now chances are that you won't be able to do it anymore. In fact, it's not even recommended to try and update to watchOS 3.1.1 until Apple fixes the bricking issues.
While some managed to save their devices by performing a force restart holding down the side button the the Digital Crown, the solution hasn't really worked for many.
It's also worth noting that many customers have had their Apple Watch units bricked, this doesn't seem to be a widely spread issue yet. It's unclear why some smartwatches bricked after the update while others didn't.
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