T-Mobile is angering even more of its customers with late price hike notices [UPDATED]

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T-Mobile is angering even more of its customers with late price hike notices [UPDATED]
Update from June 7, 2024:

T-Mobile has contacted us after publishing our original story below to clarify that only "a very small set of customers" have recently been sent "second attempt" texts informing them of imminent $2 to $5 monthly price hikes (per line). The operator claims that this was done merely to ensure that everyone was "aware of these changes before they receive their next bill", although it remains unclear why this "small set of customers" did not get the "initial notification about price adjustments" a couple of weeks ago.

T-Mo is notably keeping mum on a possible "third attempt" message wave that many are fearing will follow soon enough while continuing to refuse to name all the plans affected by these price increases, which could obviously put many customer concerns to bed. In short, the "Un-carrier's" PR handling of this debacle continues to leave a lot to be desired, and something tells us a free mug will not do much to heal the damage caused by these missteps.

The original story from June 5, 2024 follows below:

If you didn't get a text message from your "Un-carrier" notifying you of an imminent price increase with the bulk of affected customers a couple of weeks back, we're afraid you may not be out of the woods yet, and you should probably check your phone's inbox again. 

We know that we said you were probably fine if no price hike alert reached you a few days after T-Mobile made this dreaded announcement (without properly detailing it), but for some bizarre reason, a number of Redditors are saying they've only been informed of upcoming changes to their rate plans in the last 24 hours or so.

The timing of this apparent second wave of notifications is especially infuriating when you consider that T-Mo's price hikes are scheduled to go into effect on June 5, which is... today. Magenta doesn't seem to have any intention of offering an extension of any sort on this date for recipients of these late notices, which is bound to infuriate some subscribers even more.

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While the "second attempt" label prefacing one of the tardy texts copied on Reddit suggests that T-Mobile already tried to inform these customers of what's coming once before, not everyone seems to be buying this explanation. Instead, one Redditor believes that this staggered approach was always part of the operator's plan, with the obvious primary goal of "lessening the impact of an across-the-board rate increase for essentially everyone who isn't on a Go5G plan."

An even more obvious secondary consequence of such a move could be convincing quite a few loyal T-Mobile subscribers with no previous intention of jumping ship to actually switch to a different carrier. For the time being, however, we think we're going to treat that as a conspiracy theory and merely presume this second wave of price hike notifications is the result of an error or technical glitch of some sort.

That doesn't absolve the "Un-carrier" of all guilt, mind you, as its communication on this matter clearly should have been handled in a more open and swifter fashion. But hopefully, it means that a third wave of text messages will not be needed, and all customers looking at paying more for their wireless service starting this month are now aware of the situation.

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