Forget the notch, as most iPhone buyers just want better battery life and a tougher screen

Forget the notch, as most iPhone buyers just want better battery life and a tougher screen
If you think Apple’s infamous, trend-starting notch is keeping people up at night craving for a more elegant solution to the age-old smartphone bezel problem, you might be surprised to hear the results of a recent survey conducted by USA Today in collaboration with data collection and analysis services provider SurveyMonkey.

As it turns out, most potential next-gen iPhone buyers simply want the Cupertino-based tech giant to find a way to offer longer battery life. Of the 1,665 US residents aged 18 and up questioned between August 17 and 21 for the purposes of this study, a whopping 38 percent chose battery as the single most important thing future iPhones need to improve.

Screen durability followed at 24 percent, while the same question, but including multiple choices, bumped up the battery life score to 75 percent, with a shatterproof screen taking second place at a solid 66 percent.

The third most wanted feature is something Apple will never yield to, namely expandable storage, with a headphone jack comeback also seeming unlikely in the near future, despite the wishes of 37 percent of consumers.

Only 10 percent of those surveyed by USA Today want the iPhone X notch to disappear... somehow, and something tells us this is a desire that tops very few (if any) wishlists right now. Way more people want Apple to replace its proprietary Lightning port with a universally compatible USB-C connector, with Face ID improvements and a “faster refresh rate for apps” also requested by a larger percentage than users who have a problem with the oft-debated screen cutout.

It sounds like a lot of the public criticism targeting Apple on the heels of last year’s iPhone X release may have been misdirected, and we definitely need to have a serious conversation (again) about the embarrassing battery life of today’s flagship handsets.

source: USA Today via 9To5Mac



1. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

As long as the battery of my iphone last for a day then its ok with me. The software optimization in iphones and its bionic proves that a phone can lasts a day with smaller battery mah. Though a higher mah is very much welcome. I would love to have at least 3000mah for the new iphone X plus.

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, battery life is good for the most part now with most Android devices lasting well over a day of usage. Even the mid rangers are able to deliver at least a full day now. Yet, more will be more than welcome in most cases.

13. Marcwand3l

Posts: 443; Member since: May 08, 2017

LoL midrange android phones are in the 2 days territory and flagships are starting to get there. The only time an iphone has a great battery life is when you don't use it.

12. vincelongman

Posts: 5696; Member since: Feb 10, 2013

Should be at least 4000mAh for the new iphone X plus considering its price and high power demands/battery degradation issue

2. c.m.s

Posts: 236; Member since: Dec 10, 2017

Not one bit surprising. Only tech blogs and ”forum nerds” feel the need to go on and on about ”the notch”. Most ”normal people” simply don’t see it as an issue. And neither do I, its a great way to maximize the usable screen area in my opinion.

5. Atechguy0

Posts: 918; Member since: Aug 03, 2018

There is only two tiny pieces of display on either side of the top of the iPhone X, that are actually used for screen. It mainly there for bragging rights for screen ratio and screen size. If those two sides were gone, then the resolution would drop by around 80 pixels, and the size would drop from 5.8" to around 5.6". There is hardly any usable screen area up their. As far as a tougher screen goes. I think everyone wants that. I wish every screen was as tough as Motorola's Z force displays.

7. c.m.s

Posts: 236; Member since: Dec 10, 2017

Of course it’s useful. All information now visible on the side of the sensors would else have to take up that space from the normal display.

14. Marcwand3l

Posts: 443; Member since: May 08, 2017

All information? you mean you have to slide down the control panel to see all the information like the battery percentage.

3. Dr.Phil

Posts: 2389; Member since: Feb 14, 2011

I never understand why people never buy glass screen protectors for their iPhones. They’re not that expensive and they literally add another layer of glass in case of a fall.

8. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

For the same reason they don't buy cases: the average consumer is stupid. I work in the repair industry. The number of people who've come to me for a back glass replacement quote on the new iPhones would make you lose faith in humanity.

4. bucknassty

Posts: 1345; Member since: Mar 24, 2017

apple has a legit reason why they have the notch... pretty much all phones rank similar in battery... if you're using it, expect it to burn through that battery... imagine as a human running all day long vs. walking? you know how much energy you will have at the end of the day. the screen part though... whew! thats an expensive repair for the iphone x's

6. cmdacos

Posts: 4220; Member since: Nov 01, 2016

Tim Crook will announce another phone with 'the strongest glass ever on a smartphone' once again and then laugh as the broken glass repair requests come in. Glass breaks and you can't fix stupid.

9. mrmessma

Posts: 271; Member since: Mar 28, 2012

I am not a fan of Apple or Tim Cook, but your last statement negates your first statement. You can't fix stupid, and those stupid enough to believe their phone won't break when they drop it on concrete, tile, etc deserve every bit of the repair bill. Apple didn't force the idiots to buy the phone or not buy a case.

11. MarmiteTheDog

Posts: 191; Member since: Jul 31, 2017

According to íPhoneArena the battery life was already excellent...

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.