Forget the notch, as most iPhone buyers just want better battery life and a tougher screen14
As it turns out, most potential next-gen iPhone buyers simply want the Cupertino-based tech giant to find a way to offer longer battery life. Of the 1,665 US residents aged 18 and up questioned between August 17 and 21 for the purposes of this study, a whopping 38 percent chose battery as the single most important thing future iPhones need to improve.
Screen durability followed at 24 percent, while the same question, but including multiple choices, bumped up the battery life score to 75 percent, with a shatterproof screen taking second place at a solid 66 percent.
The third most wanted feature is something Apple will never yield to, namely expandable storage, with a headphone jack comeback also seeming unlikely in the near future, despite the wishes of 37 percent of consumers.
Only 10 percent of those surveyed by USA Today want the iPhone X notch to disappear... somehow, and something tells us this is a desire that tops very few (if any) wishlists right now. Way more people want Apple to replace its proprietary Lightning port with a universally compatible USB-C connector, with Face ID improvements and a “faster refresh rate for apps” also requested by a larger percentage than users who have a problem with the oft-debated screen cutout.
It sounds like a lot of the public criticism targeting Apple on the heels of last year’s iPhone X release may have been misdirected, and we definitely need to have a serious conversation (again) about the embarrassing battery life of today’s flagship handsets.