Spotify's updated free tier brings on-demand music to everyone

Spotify's updated free tier brings on-demand music to everyone
Spotify has announced significant improvements to its free tier. The number one streaming company currently has a goal of reaching over 96 million paying subscribers by the end of the year, which represents an increase of 15 million versus the beginning of 2018. In order to maintain this level of growth in the future, however, it appears the Apple Music competitor is betting strongly on a newly-improved free tier.

As part of the new update, free tier users of the mobile app will have access to even more music, allowing them to listen to tracks on demand via 15 pre-made playlists that Spotify has created, a number of which are even personalized according to the user in question - in total, these 15 playlists represent roughly 40 hours of on-demand music or a total of 750 tracks. Previously, on-demand music was reserved exclusively for premium subscribers, while those on the free tier had access only to the shuffle button when it came to using the mobile app.

Aside from the improved music experience, Spotify is also introducing a new app UI for free tier users, which constantly reminds users of the premium plan. After all, towards the bottom of the app, four buttons will be present. These will include home, search, your library, and a dedicated premium button that gives Spotify users a more direct route to begin signing up for the plan. Furthermore, a number of other design changes have also been made, with the introduction of more rounded corners and slightly more colorful elements. As an added bonus, free users will now also be able to choose their favorite artists from the very beginning.

Spotify currently has over 90 million free users and confirmed that over 60% of its 71 million premium subscribers began using the free tier before making the switch over to the paid service. Because of this, and the increased competition the streaming company is facing from the likes of Apple, it appears Spotify's current goal is to keep its free tier users satisfied in the hope of staying ahead of the competition and maintaining its dominant position in the industry.

via: Recode

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8 Comments

1. midan

Posts: 3016; Member since: Oct 09, 2017

I don't see this changing anything, biggest flaw with spotify mobile free is lack of endless skips or playing the song you actually want. I'm surprised you can do that with tablet but not phone which both are mobile. I only use spotify with my tablet because of that reason.

2. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You're obviously not going to get full functionality with a free version of Spotify, how are you actually complaining about that? Are you serious? If you want that functionality, then you will have a pay a little bit for it. That's how these streaming services work. You should be applauding Spotify for even having a free version for people to use. Their competitor in the form of Apple Music doesn't even have a free version. You're complaining about not being able to skip enough times on the free version of Spotify, but you can't even listen to music on Apple Music, as they simply don't have a free version. You literally have to pay Apple a monthly subscription just for the luxury of listening to music, which is something you can do for free on Spotify.

3. midan

Posts: 3016; Member since: Oct 09, 2017

"You're obviously not going to get full functionality with a free version of Spotify, how are you actually complaining about that?" Did you read my message? The point was that i can do exactly that with tablet version free version which is also mobile, that's why i'm surprised to get that option but not with phone. Also free desktop version doesn't have those limits, it's only for phone. So Yes i can have "full functionality" with free version If i don't use phone.

4. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

"So Yes i can have "full functionality" with free version If i don't use phone." No you don't. Once again i don't think you know what you're talking about. If you have the free version on a tablet or desktop, then you don't have the abiltiy to listen to higher quality streaming, as you're stuck at lower bitrates. If you get premium, then you're able to go all the way to 320Kbps, which is significantly higher than the quality of the free version. Furthermore, you're able to download songs/playlists and play your music offline, which isn't an option if you don't have premium. Downloading is a premium exclusive.' Additionally, you avoid adds of any kind on the premium version, while you're obviously going to experience them on the free version, as you're not paying anything for the luxury of using their great streaming service. Lastly, you're able to use Spotify Connect to control music across multiple devices. You can control the music on your smartphone, regardless of what device it's playing on, and you can pair Spotify with dedicated hardware. It is quite surprising that Spotify allows free users on tablets to have so much access without paying anything, as their competitor in the form of Apple Music doesn't even allow anyone in any way to play any music, unless you hand them money. I would have thought that simply providing users with a free streaming service would be enough, as that is something pretty unique for Spotify.

6. cmdacos

Posts: 4267; Member since: Nov 01, 2016

Oh he's serious alright lol But to be fair, on android version of apple music you can just keep creating apple IDs to get free trials. I've done it 3 times since launch to check out if there is anything of value there.

8. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

You realise the free version is designed that way because tablets are less portable and aren't always with the user. Phones on the other hand are, so by restricting those features to phones, there's more reason for users to upgrade.

7. OwenHarig

Posts: 14; Member since: Oct 05, 2017

All music services have much to improve upon, and Spotify is one of those. They are trying to improve in many ways, and they are doing a great job at it. However, Spotify needs to start changing phone mobile, to tablet mobile. My Tablet has a great version of Spotify. It is simple to use and allows more features than phone mobile. I can get infinity skips using Spotify (unlike Pandora, which is why I don't use it). Phone Mobile does not allow you to restart songs, loop them, or search and play them. It allows you to shuffle. If Spotify could change this, I do think that more people would use Spotify. The only other reason I see that Spotify could improve upon for Table Mobile would be to make Ad's much more precise. Instead of asking to tap the tab above, play the thirty-minute ad-free sponsor ad. I can not always tap this if I'm listening to music and doing something at the same time. Often, however, an ad will play several songs later, not even halfway through this. Spotify has things to improve on, but overall they are doing great!

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