Report says slow Apple iPhone X, iPhone 8/8 Plus sales will lead to as much as a 30% cut in orders to suppliers21
iPhone X sales have turned sluggish thanks to slower sales of the iPhone 8 and iPhone 8 Plus. Sales of the latter two models have been losing steam, and order visibility for the pair has been declining starting last quarter, according to the supply chain.
Suppliers of other parts including 3D sensing modules, camera modules, and memory chips have reportedly been advised to lower inventories. This way they don't take a punishing financial hit from lower deliveries to Apple's contract manufacturers.
With all the conflicting information about how well the Apple iPhone X and the rest of the 2017 models are selling, we should have some fresh information on February 1st when Apple is due to report on its fiscal first quarter 2018 earnings. This period covers October through December 2017, and will give us the first official iPhone sales figures to include the tenth anniversary model.