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“Well, it’s uh…”: Nothing has something for March 20, says it’s “an industry first”

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By Sebastian Pier

Published: Mar 18, 2024, 7:18 AM

Nothing

If you’re a fan of Nothing, you should mark the March 20 date in your calendar.

That’s when Nothing will release something new: nobody has any idea what it’s going to be. There are breadcrumbs, though. In Nothing’s official X/Twitter account, there’s a super short video with the company’s CEO Carl Pei, and Julie from Nothing’s Content Team.

"an industry first" pic.twitter.com/ff4ONU3PLa
— Nothing (@nothing) March 18, 2024

The video is an excerpt from a conversation between the two. Whatever they’re discussing, it’s been presented as “an industry first”:

Julie: So I think this is a bit of industry first. Why do you think other companies haven’t done this before:

Carl Pei: Well, it’s uh…

Then, the video fades, and “March 20” is printed on the screen.

What a cliffhanger!

The fans come up will all kind of theories about Nothing’s March 20 announcement:

The Nothing Phone (3)
Underwear with a Glyph design
Some kind of software update
Another set of earbuds

What’s your guess?

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Sebastian, a veteran of a tech writer with over 15 years of experience in media and marketing, blends his lifelong fascination with writing and technology to provide valuable insights into the realm of mobile devices. Embracing the evolution from PCs to smartphones, he harbors a special appreciation for the Google Pixel line due to their superior camera capabilities. Known for his engaging storytelling style, sprinkled with rich literary and film references, Sebastian critically explores the impact of technology on society, while also perpetually seeking out the next great tech deal, making him a distinct and relatable voice in the tech world.

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