iTunes Match quietly brings music streaming to iCloud

iTunes Match quietly brings music streaming to iCloud
The iPhone 5 might be the most anticipated gadget this fall, but the experience on it will depend strongly on iOS 5. The new version of the platform aims to bring many features, but one of its accents is iCloud and the possibility to access your files across devices. This means that your whole iTunes library is going to the cloud, but how exactly can you access it and what about the content that you haven’t purchased on iTunes?

iTunes Match was announced as a yearly subscription service costing you $24.99 and matching all of your non-iTunes music like CDs that you might have previously ripped against Apple’s 18 million collection of 256kbps tracks. 

Eventually, it will automatically upload everything it successfully matches to the cloud. Up until now all of that content was accessible only after a local download, but the latest beta release of iTunes Match for developers changes that by adding streaming over Wi-Fi or 3G in addition to downloads. Now, other services like Google's Music Beta also let access your music via the cloud but in Google's case the lack of a solid MP3 storefront and a decent widget ruins a part of the experience. Amazon's Cloud Player is the other option, very close in functionality to iTunes but it seems to lack the scale and automatic upload feature of iTunes Match.

So finally, with iTunes Match you'll be able to quickly access your music without lengthy transfers on any device supporting iTunes, be it an iPad, iPhone or a Macbook, and truly feel the benefit of quick media access in a unified ecosystem. Worth paying $24.99 a year? Check out the video demonstrations below, courtesy of Insanely Great Mac, and make up your mind - the service is expected to roll out this fall.



1. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

"the iPhone 5 might be the most anticipated gadget this fall" Nah, the Wave 3 is (at least for me) ; )

2. in4parbrad

Posts: 9; Member since: Oct 14, 2010

Maybe I'm slow. But, I'm somwhat confused? Is it 25 a month or year both the article and video say both? Or is there 2 different services that I'm not understanding?

12. stealthd unregistered

Pretty sure it's $25/year, I believe that's what the original iOS5 announcement said.

3. iKingTrust

Posts: 716; Member since: Jul 27, 2011

We all know that i am an iDiot. But i will NOT pay $25 a month for this service. It is not that important for me to get my music. I will stick with getting my music from my MacBook. Mark my words, if this service is $25/Month just to access music VIA cloud, it will FLOP.

9. Phoneguy007

Posts: 218; Member since: Jun 02, 2011

I agree!

4. doubleD

Posts: 78; Member since: Dec 13, 2010

Seems like a lot of money to stream your music. If it was a subscription to stream any song on the entire iTunes library, I could MAYBE see the value in it. Still, $25 a month!

5. doubleD

Posts: 78; Member since: Dec 13, 2010

It's $25 a year, please correct PA.

6. Victor.H

Posts: 1095; Member since: May 27, 2011

Thanks for the correction, doubleD, and sorry for the confusion everyone else - it's $25 a year.

10. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Thanks for the update

7. 3D unregistered

It's all about marketing. The iSheeps will subscribe to it.

8. Lucas777

Posts: 2137; Member since: Jan 06, 2011

hahaha funny u say that when android people went around just a little while ago saying how important music streaming is and such and such... now apple has one and suddenly its unimportant...

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