Conan's "iPhone Basic" is for those with severe smartphone addiction

Amid complaints that Apple is responsible for smartphone addiction and should do something about it, the company introduced Screen Time earlier this week at WWDC. The feature measures how much time an iPhone user spends on certain apps. Even Apple CEO Tim Cook had to admit that after checking out Screen Time, he discovered that he was using his company's own product too much.

The guys at the Conan Show took Apple's new Digital Health initiative and created a parody commercial for the perfect iPhone model to break a smartphone addiction. Called the 'iPhone Basic,' the device has no buttons and no screen.

It almost looks and sounds like a real Apple ad as it discusses how the low-end model allows you to spend more time enjoying life with your children and your special someone. It also leads you to partake in more outdoor activities, and allows you to be you. Click the video at the top of the screen to view the "ad" for the iPhone Basic.

There actually was a similar phone called the noPhone that was released in 2014. Made for those who were used to the feeling of having a smartphone in their hands all day, the noPhone was a weighted piece of plastic that cost $12. The upgraded selfie version, which cost $18, featured a reflective sticker on the back of the "handset."

source: Team Coco



1. S4NDY

Posts: 272; Member since: Mar 14, 2016

so this cost around 1500$ because its Apple


Posts: 158; Member since: Aug 06, 2017

Wow. Omg. You are SO funny. I can't believe no one has ever made this joke before. You should do comedy for a living!

6. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Are you okay?

11. biggles

Posts: 269; Member since: Oct 15, 2009

He's just butt hurt because it's more true than funny.

2. RebelwithoutaClue unregistered

And Apple is laughing their ass off, free brand naming on a big show.

3. mixedfish

Posts: 1569; Member since: Nov 17, 2013

Meh this joke has been done 3-4 years ago with the NoPhone.

5. worldpeace

Posts: 3135; Member since: Apr 15, 2016

I remember seeing it in unboxtherapy long time ago.. But this one got Apple logo..

7. BuffaloSouce unregistered

Congratulations you manage to repeat what was already mentioned in the last paragraph....

8. mixedfish

Posts: 1569; Member since: Nov 17, 2013

Yeah no $hit Sherlock, I was commenting my reaction.

9. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Blame game is strong here.

10. alumoyo

Posts: 392; Member since: Aug 26, 2013

So basically he discovered the NOPHONE which has been on sale for years.

12. MarmiteTheDog

Posts: 192; Member since: Jul 31, 2017

I'm going to pitch my tent outside my nearest Apple store right away!

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