iPhone 11 replaces iPhone XR as the world's favorite smartphone
The iPhone 11 was the best selling smartphone model globally in Q1 2020, according to analyst and consultancy firm Omdia (via AppleInsider).
Apple's latest entry-level model has proven to be more popular than last year's iPhone XR, raking in sales of 19.5 million units during the January-March quarter.
Apple's strategy of offering better value for money is working
The iPhone XR was priced at $749 at launch and it was the least expensive of all the 2019 models. With the iPhone 11, Apple went a step further, and reduced the price by $50 when compared to its predecessor without skimping on specs. In fact, if anything, iPhone 11 boasts superior specs. It has a faster processor, a dual-camera setup, and supports Wi-Fi 6.
The iPhone 11 Pro Max and iPhone 11 Pro also made the list, clinching the sixth and eighth spots, respectively. The iPhone XR was the fifth best selling phone during the quarter. Last year's iPhone XS and iPhone XS Max were not amongst the top ten models in Q1 2019. So, we can surmise that the new lineup is doing better as a whole than last year's range. And with the impending arrival of the 5G-ready iPhone 12, sales will likely climb further.
Omdia, like other market watchers, expects overall shipments to decline further this year as a result of the pandemic.
table comparing Q1 2020 and Q1 2019 smartphone sales
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