HTC experienced a terrible start to the year

HTC experienced a terrible start to the year
Declining interest in the brand combined with a lack of new smartphones resulted in 2019 being HTC’s worst year on record. But if new revenue figures are anything to go by, 2020 could be even tougher for the Taiwan-based company.

January 2020 was HTC's second-worst month ever


HTC’s shrinking smartphone business and newer VR headset division generated just $16 million between them in the month of January. The start of 2020 was, therefore, the company’s second-worst month on record behind only July 2019.

The results equate to a 21.4% decline from December, which was largely to be expected now that the holiday season is over, but more worryingly represent a 52.4% decline from January 2019 when it generated a more impressive $33 million.

The company has been shrinking virtually non-stop since 2020 and, as you can see, shows no sign of slowing down anytime soon. Despite this, HTC is still feeling pretty positive about its future.

Back in October the company gained a new CEO who teased an increased focus on VR and a return to the premium smartphone segment in the near future with a 5G-ready device. Whether this can actually turn things around, however, remains to be seen as the company has made similar promises in the past.

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11 Comments

11. thedigitaljedi777

Posts: 1; Member since: Feb 10, 2020

I'm still holding out that HTC can get "in the game". They would have to get the interest of HTC fans like myself and get out a flagship that could challenge Apple and Samsung. Is that even possible??? Im rockin' a Google Pixel 3 XL and owe 9 more months on it on the Flex. I'm just waiting for HTC to drop a revamped HTC device and I'd turn this in in a heartbeat

12. ijuanp03

Posts: 703; Member since: Dec 30, 2014

I suggest they re-release a modified version of One M7, M8 or 10.. definitely using metal unibody design and not glass.

10. MrMalignance

Posts: 363; Member since: Feb 17, 2013

They need to coast the be and refocus on putting out a high end device, at a reasonable price. If they don't, they should get out of the game completely

8. pimpin83z

Posts: 632; Member since: Feb 08, 2019

"HTC experienced a terrible start to the year" Ah, so it's 2014 - 2019 all over again.

13. ijuanp03

Posts: 703; Member since: Dec 30, 2014

To be fair, HTC One M7, M8 and 10 were the best phones in their respective years. Even Samsung can't keep up with their innovation and excellence in design. Too bad they became overconfident and lost the battle.

14. ullokey

Posts: 188; Member since: Jul 28, 2015

It was their lack of advertisement and pricing structure that started their downfall in my opinion. Sony is going pretty much the same way

15. tokuzumi

Posts: 2021; Member since: Aug 27, 2009

Cameras were garbage until the M10. When everyone was providing quality cameras with decent resolution, HTC was using 4mp camera sensors so you could have grainy detail on everything. And they selected the weirdest marketing campaigns which made no sense.

6. JMartin22

Posts: 2422; Member since: Apr 30, 2013

How haven’t they caved yet?

5. Phonehex

Posts: 775; Member since: Feb 16, 2016

HTC who ?

1. utopia2244

Posts: 15; Member since: Aug 13, 2015

HTC, die already...

9. epdm2be

Posts: 836; Member since: Apr 20, 2012

Why? They have made some great phones in the past. They could make some great phones again preferably affordable as well.

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