HTC

For HTC's biggest fans, things just got worse

For HTC's biggest fans, things just got worse
Remember when HTC was a major player in the smartphone industry? The company's resume includes several popular models including the first Android phone known as the T-Mobile G1 in the states. Other well-known HTC phones that was have you feeling nostalgic include the Nexus One, the HTC Touch Diamond, the HTC Droid Incredible, the HTC EVO 4G and the HTC HD2. The company peaked with 2014's HTC One (M8). Besides the unique design and aluminum build, the One (M8) was ahead of its time with a dual-camera system that allowed for the creation of the bokeh blur on photos, even those that were already processed.

But it has been all downhill since for HTC. The company introduced a string of handsets with batteries that were too small, cameras that couldn't compete with the competition and updates that never arrived on the promised date. Last November, HTC released the Desire 19s, an entry-level handset that excited no one. The company released its 2019 financial results last week showing revenue down 58% year-over-year and off 87% over the last two years.

For HTC's few remaining fans, can things get any worse? According to XDA, yes they can. The HTC Elevate program is officially dead. This was a private community for the manufacturer's superfans that required an invitation to join. Once someone became a member, they were eligible to receive freebies and invitations to new product launches. HTC was serious about using Elevate to get feedback from those who cared about the manufacturer's products; the company demanded that members be active on the site and log in at least once a month.


Now, those who try to connect with the site receive a message that says "Hello — This program is no longer active. Please email ElevateSupport@htc.com for any support needs for HTC products." Only in hindsight will we know whether this means that HTC has finally pulled the plug on its once-thriving handset business, or whether the feedback it was receiving wasn't worth the cost of keeping the site open.

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16 Comments

1. jjface

Posts: 270; Member since: Jun 07, 2017

A real shame about HTC. They are much better than LG in my opinion but stopped advertising and getting into carrier stores. Basically crippled their chances at recovery.

7. Tsepz_GP

Posts: 1227; Member since: Apr 12, 2012

I wonder what happened. I get the feeling HTC tried to take control of their devices away from carriers and that caused a domino effect.

2. Dr.Phil

Posts: 2528; Member since: Feb 14, 2011

I don’t think this should surprise anyone. The new CEO of HTC made it clear that they are focusing on VR moving forward. He did say there is a possibility of making a return to high end smartphones, but right now the focus is on VR. And they make great VR headsets. There just isn’t that many people playing VR.

12. hjl2345

Posts: 110; Member since: Aug 11, 2018

I really hope that with 5G just around the corner, they can release more Highend or good mid ranger 5G phones, but that is just my silly dream.

3. ijuanp03

Posts: 690; Member since: Dec 30, 2014

Either they give it all or withdraw from smartphone competition. I feel that releasing midrange devices like the U19e is a disgrace and an insult to HTC fans. If they wanna focus on VR, make it clear to everyone instead of giving false hopes.

4. bucknassty

Posts: 1401; Member since: Mar 24, 2017

At least research and develop some AR stuff... So we can interact with the real world too

6. MrMalignance

Posts: 356; Member since: Feb 17, 2013

I would assume it would be natural to cut this program, as they aren't using or paying attention to consumer demands. I mean, why give people the impression that you'll actually do what they request? As for Htc returning to handsets... They had claimed for a while that they would do better when 5g comes out, due to the ability to make more design choices with their handsets, but 5g is near and they don't seem to care. It's sad, because htc could be so much better if they really tried

10. L0n3n1nja

Posts: 1605; Member since: Jul 12, 2016

HTC created a niche line of devices with mediocre to downright horrible cameras and massive bezels to house speakers most didn't care for. The only people I knew who rocked them were audiophiles. Worked at Verizon, they were difficult to sell and dealt with returns over the mediocre camera on a few occasions.

11. vandroid

Posts: 406; Member since: Sep 04, 2012

I'm surprised they're still here after all these years

13. Eclectech

Posts: 360; Member since: May 01, 2013

HTCs place in phone history is etched in stone. As a big fan it hurts to see them not competing at the level they once were but I will cherish the good times.

14. darkkjedii

Posts: 31773; Member since: Feb 05, 2011

Hate to see HTC die like this. They were the killer Android, and Windows mobile phone makers for a while, and now they can’t even get a hit. Hope they make a comeback.

15. Whitedot

Posts: 894; Member since: Sep 26, 2017

It will be very hard if not impossible to revive the old good name of HTC. Flogging the dead horse won't bring back to life.

16. Mrmark

Posts: 429; Member since: Jan 26, 2013

HTC was a first to many things Apple stole and then marketed. That's what happens when company's cut corners and don't pay tech reviewers and advertisers for market share.

17. darkkjedii

Posts: 31773; Member since: Feb 05, 2011

Not understanding why you needed to mention Apple though.

19. MrMalignance

Posts: 356; Member since: Feb 17, 2013

Mrmark is saying apple has stolen things from htc and that htc refuses to bribe reviewers and advertisers. I can't vouch for any facts, but am just relaying the message

18. Alan01

Posts: 662; Member since: Mar 21, 2012

Personally, I owned the One (M8) and the DROID DNA. The latter was a very underrated phone, one of the first with FHD resolution display. Felt great in the hand. Regards, Alan

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