Last year was HTC's worst ever; revenues have fallen 87% since 2017

Last year was HTC's worst ever; revenues have fallen 87% since 2017
The last few years have been pretty awful for HTC but, as its latest financial figures show, 2019 turned out to be an entirely new level of bad for the Taiwan-based company.

HTC’s revenue between January and December 2019 totaled just $332.85 million, down a huge 57.85% from the $789 million the company successfully generated just twelve months earlier. The results also represent an even larger and much more worrying 87% drop from the $2 billion HTC grossed in 2017.

As pointed out by Bloomberg’s Tim Culpan, these latest figures mean that HTC now generates less money from selling its products in an entire year than Apple does in a fortnight selling only AirPods to consumers.

The company hasn’t yet disclosed its financial losses for the fourth quarter or the entire fiscal year, but things certainly aren’t looking positive because it has already posted losses in the previous three quarters. 

HTC has almost entirely abandoned the smartphone market this year, hence the massive drop in revenue, but is expected to make a return to the highly competitive premium segment at some point in the near future with a 5G flagship.

The company’s new CEO seems confident about its ability to compete, but so have previous executives, so only time will tell.

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5 Comments

1. j_grouchy

Posts: 190; Member since: Nov 08, 2016

I mean, it seems like they can only go up from here...

3. Alcyone

Posts: 605; Member since: May 10, 2018

Imo, it'd be up and out. Selling off the cell division may be in the best interest for HTC. That or they really need to do a better job of finding a designer and building with current tech. Its been one big disappointment for years, always seem a yr behind in the component department.

2. TBomb

Posts: 1695; Member since: Dec 28, 2012

Poor HTC :'( This is however only revenue, so profit may paint a better picture if they've lowered their expenses.

4. ZEUS.the.thunder.god

Posts: 1183; Member since: Oct 05, 2011

This is really sad. Even though I'm not a fan of HTC, competition is always good. I hope they can get back in the game with something super premium and price it right. Mid range market is too crowded right now and a high end flagship can give them much needed visibility.

5. User123456789

Posts: 1323; Member since: Feb 22, 2019

I do not know if they make something else besides cellphones and VR gear. They need to have different products to help bringing money.

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