Apple Music is giving a free month to some who tried the three-month trial but didn't subscribe

Apple Music, which has 40 million paid members and hopes to overtake industry leader Spotify sooner than later, is trying a new strategy. It is handing out a free month of service to some of those who previously tried Apple Music's three-month free trial, and did not subscribe. Apple is notifying consumers in the United States, United Kingdom and Hong Kong about the extra free month through emails and notifications.

In notifying those who are receiving the offer to return for a free month, Apple says, "Come see what you’ve been missing in the new Apple Music, like a simpler design that makes finding what you want, and discovering new music, easier than ever." That is leading some to speculate that the offer of a free month is going to those who subscribed to the three-month trial before Apple Music's redesign in 2016. In giving some former trial members an additional free month, Apple is hoping to convert some of them into paying subscribers once the month is over. Those interested in taking Apple up on the offer will receive a promo code allowing them to receive the free month of Apple Music service.

In the streaming music industry, Apple Music trails only Spotify, which has over 70 million paid subscribers and has another 90 million users listening to streaming music through its ad-supported free tier. While Apple Music doesn't offer a free level of service on a regular basis, it does have the three-month trial, which is something that Spotify does not offer. It should be pointed out that Spotify had a huge head start over Apple Music; the former is over 9 and a half years old while the latter will turn three this June.

Apple and Spotify both charge the exact same rates. Individuals pay $9.99 a month, while a family with up to 6 members is charged $14.99 each month. College students can sign up for a special monthly rate of $4.99.

source: Reddit via RedmondPie

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14 Comments

1. gamehead unregistered

Apple music is a great service from my experience.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Might be reaching a plateau in sales. Only so many people want subscription music and the US market must be getting saturated between Apple and Spotify.

3. cmdacos

Posts: 4267; Member since: Nov 01, 2016

I'll check the three emails I used to create free trial apple IDs lol

4. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

If people don't subscribe after 3 months, you honestly think another month is going to make a difference? I doubt it. This just seems like Apple is grasping at straws here, as they ran out of options to gather more subscribers. People will merely just create additional accounts, if they wanted more free months, as that's an easy way to get free months. I think Apple is going to have a difficult time getting subscribers from anyone who isn't an Apple nationalist, as i don't see any compelling reason to get Apple music over Spotify. Spotify works much better imo, and it objectively has a much bigger reach, as it can connect and work together with many more devices and speakers. Spotify also has a much better precense in Europe, as Apple mostly just focuses on giving US consumers things, while Spotify reaches out a bit further than just the US.

6. bucky

Posts: 3791; Member since: Sep 30, 2009

Or maybe it’s a smart business move to bring in more subscribers.... If they bring in 10 as a result of the month free, it was worth it.

7. sissy246

Posts: 7124; Member since: Mar 04, 2015

Exactly They obviously didn't like it after 3 months. But hay, can't fault apple for trying.

5. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

I would have got it, if their android app wasn't complete horse-s**t. I am not going to move to iPhone, despite owning a couple apple products (iPad air 2, macbook pro 15" 2017, and soon iPad pro 10.5(2018)) that I absolutely love. I'm not going to pay $1.1 a month just to use their buggy app with a weird, non-material UI.

8. lyndon420

Posts: 6836; Member since: Jul 11, 2012

Installed it this morning. Did a search for Tool and came up empty. Uninstalled. Gotta admit... expected a more appealing / compelling UI...looks like it's geared for children.

9. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I think Apple in general is greated towards kids/teenagers with its UI, while Android caters to the more mature audience. That's just my impression after having used both.

10. yyzamin

Posts: 382; Member since: Aug 26, 2015

Good software should be easy to use for all. Software is meant to be easy to use. With the exemption of the 1% of Android users who post on sites such as PA that want software to be cumbersome to use so they can justify how much more more they know about technology, the majority of people want software that is consistent and easy to use. If Google and Spotify used the same UI as AM all the Apple haters would be praising it. That's the impression I get from 99% of the hating posts you see daily on PA lol

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Software is definitely meant to be easier to use, but that's not at all what i was refering to when i said that it seems to be made for kids/teenagers. I find Android just as easy to use as IOS, as you can turn on both and then they will just work. If you want to change things, then Android offers you much more, but you don't have to change anything. Those options also aren't in the way of your daily operation, as you literally have to go to settings to find them, which you won't do during normal usage. Furthermore, no one wants software to be cumbersome to use, so that just seems like a ridiculous statement. Everyone enjoys good software UI. The thing is that some Android users prefer to have more control over their devices, instead of being completely limited in your options and therefore forced down a very specific path that the manufacturer wants you to follow, because that path leads to more sales for the manufacturer. I personally want to be able to have the freedom of choice as a consumer, which you have when you use an Android device to a much larger degree than when you use an Apple device, as you're forced down the path Apple has set for you. Lastly, i've tried Apple Music, Google Play Music and Spotify. I ended up going with Spotify, as i simple feel that their UI and service is generally better than the others. Furthermore, when you accuse 99% of a demographic of being completely delusional and biased, it makes you seem exactly like them.

13. yyzamin

Posts: 382; Member since: Aug 26, 2015

I think you'll find more kids use android as it is the most common entry level option for its price point and if anyone is going to want to change icon packs and launchers it would be kids and teenagers getting a kick out of that. A more mature audience just wants their device to work and are prepared to pay for that hence and Apple gives them that.

14. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Nope, not at all. You have a very generic and generalized view on what an adult wants. Adults also want their smartphone to be perfected for their needs, which Apple doesn't provide, while Android does, as you can easily changes things to your liking. If you don't want to change things to your liking, but just want a smartphone that does basic tasks, then both of them can do that equally well, as it's not difficult to do basic tasks. Furthermore, iPhone is becoming like the iPhone X, which has a more complicated system for navigating the IOS UI, as Android simply has buttons, which is something that everyone understands, so in that way Android is actually much easier to navigate. It's pure crap to say that only Apple provides a product that works, as if Android doesn't even work unless you change them from head to toe. An Android works just as well, whether you choose to change it to your liking or not.

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