Snazzy BlackBerry KEY2 Red Edition launches in the US at an arguably excessive price

Snazzy BlackBerry KEY2 Red Edition launches in the US at an arguably excessive price
The "new" BlackBerry device unveiled way back in February is finally up for grabs stateside for QWERTY nostalgics and fans of fiery red phones. Of course, the BlackBerry KEY2 Red Edition is not an entirely new product... or entirely coated in red.

As the name suggests, the latest TCL-made handset with both a physical keyboard and touchscreen in tow is largely similar to the black and silver variants of the KEY2. Under the hood, the only thing that's changed is in fact the amount of internal storage space you get. Specifically, the Red Edition is a more hoarder-friendly device, accommodating 128 gigs of data, up from 64 on the black and silver models.
From a design standpoint, the snazzy red frame (made from a robust Series 7 aluminum alloy) seems to pair quite nicely with the black keys, screen bezels, buttons, ports, and especially the textured "diamond grip" non-slip back (also coated in black) for an undoubtedly elegant and one-of-a-kind look that's bound to make a lasting first impression on people accustomed with the same boring one-color slabs.

Unfortunately, the BlackBerry KEY2 Red Edition is priced at a whopping $699.99 and available only on Amazon at the time of this writing with LTE support for AT&T and T-Mobile. That's $50 higher than the recommended price of the unlocked 64GB KEY2 in its less imaginative color options, which certainly makes sense. But a $700 price tag also makes this significantly costlier than a OnePlus 6T and only slightly cheaper than a Samsung Galaxy S10e with vastly inferior specs on deck.

We're talking a middling Snapdragon 660 processor, 6GB RAM, a pair of largely unimpressive 12MP rear cameras, and outdated Android 8.1 Oreo software still provided out the box. On the bright side, the 3,500 mAh battery is capable of some pretty incredible endurance times, having to handle a relatively small 4.5-inch display with 1620 x 1080 resolution. The security and productivity of the KEY2 is also essentially unrivaled in today's mobile landscape.



1. libra89

Posts: 2293; Member since: Apr 15, 2016

Yeah this is way too high but it does look really good though.

2. NateAdam8

Posts: 439; Member since: Feb 17, 2012

You can get a LG v40 from T-Mobile $600 and I'm pretty sure there are better phones for better prices out there. This isn't a deal in any way unless you're a Blackberry fan then have at it.

4. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

$699? I will give you FOUR dollars, and that is my final offer.

5. TBomb

Posts: 1568; Member since: Dec 28, 2012

And they're killing BBM so who would think this is worth it?

8. Venom

Posts: 3722; Member since: Dec 14, 2017

$700 for a very midrange device is a tough pill to swallow.

6. Whitedot

Posts: 831; Member since: Sep 26, 2017

Beautiful device but that's where it all ends.

10. Venom

Posts: 3722; Member since: Dec 14, 2017

That red color no doubt looks great, but $700 is absolutely too much for a midrange device. Not sure what blackberry was thinking here.

17. Crispin_Gatieza

Posts: 3150; Member since: Jan 23, 2014

Ask TCL. BlackBerry had nothing to do with this, I don't know why this simple concept eludes you.

24. Venom

Posts: 3722; Member since: Dec 14, 2017 Pay very close attention to the domain name there.

28. meanestgenius

Posts: 22267; Member since: May 28, 2014

The domain name has absolutely nothing to do with the fact that BlackBerry no longer builds, markets, prices, distributes, etc any BlackBerry smartphone hardware. You need to pay very close attention to what’s already been said about this for a few years now. “Copyright © 2018 TCL Communication. All rights reserved. Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited and used under license by TCL Communication Ltd” This is literally at the bottom of the page in the link you provided.

33. Venom

Posts: 3722; Member since: Dec 14, 2017

Blackberry Mobile is a TCL entity that is operating under a licensing agreement. You're just trying to be technical in order to deflect from the given truth. I think I remember you having this argument with another user who called you out on it.

35. meanestgenius

Posts: 22267; Member since: May 28, 2014

BlackBerry Mobile isn’t in any way, shape for form part of BlackBerry, LTD. It’s two entirely different companies. You’re just trying to change the facts to suit your false narrative. I know I remember you having an argument with others who’ve called you out on not knowing the facts.

37. Venom

Posts: 3722; Member since: Dec 14, 2017

I never said it was. Stop trying to move the goalpost back just to make up for your obviously wrong comment. Saying BlackBerry in reference to BlackBerry mobile is perfectly reasonable. Get over it.

14. Vancetastic

Posts: 1569; Member since: May 17, 2017

Is this really that expensive, when top level flagships with big storage amounts are nearly twice the price? Maybe they are all too expensive.

23. Venom

Posts: 3722; Member since: Dec 14, 2017

That doesn't change the fact that they are charging a premium for a midrange device. You essentially are paying for the name instead of the device and for the record, I don't really agree with flagships being overpriced. That's why I have the 7.1 and a recently purchased Moto G7.

15. Eraman

Posts: 162; Member since: Dec 13, 2015

No BlackBerry 10 No BlackBerry Device. That's my final word. It's absolutely stupid to buy an android BlackBerry phone, i prefer to buy a galaxy S9+ or OP6T with that price. LoL

21. fakenewzz

Posts: 133; Member since: Nov 15, 2018

It’s simple. Blackberry exists for those who love a smooth keyboard with top security features. Not hard to understand who this phone is marketed towards. Duh.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.