Apple sells lower than expected 77.3M iPhones in fiscal first quarter; iPhone X sales appear strong

Apple sells lower than expected 77.3M iPhones in fiscal first quarter; iPhone X sales appear strong
Apple was hoping to stop all the talk about disappointing iPhone X sales with the release of its fiscal first quarter earnings; instead, there is more confusion. The tech giant reported sales of 77.3 million iPhone units during the three month period from October through December 2017, with iPhone revenue amounting to $61.6 billion. Analysts were looking for Apple to report sales of 80.2 million handsets. Last year's fiscal first quarter saw Apple ring up a record 78.3 million iPhones, resulting in a year-over-year decline.

Bulls might look at the average revenue per unit, which came in at $797, much higher than the $755.78 forecast. This could indicate better than expected sales of Apple's highest priced phone, the beleaguered iPhone X. Depending on what day of the week it is, analysts have either been raving about sales of the device, or complaining that they are not moving. Recently, Apple reportedly told suppliers that it was cutting production of the ten-year anniversary model by 50% to 20 million units for the fiscal second quarter. But other suppliers say that the production cut is much lower in scope.

Apple also noted that the iPad recorded its third straight quarter of revenue growth, and the Apple Watch had its best quarter ever. The timepiece recorded 50% unit growth for the fourth consecutive three-month period. Also scoring record quarters were Apple Pay, iCloud, and Apple Music.


For the current quarter, which started on New Year's Day and ends at the end of March, Apple predicted iPhone sales of $60 to 62 billion. That is below the $65.9 billion expected by analysts for the fiscal second quarter.

Overall, Apple reported revenue of $88.3 billion for the period, with profits of $3.89 per share. Both figures topped Wall Street predictions. The vault now contains $285 billion in cash.

Investors are having a hard time figuring out whether the report is bullish or bearish for the company. After hours, Apple's shares are a few pennies off of Thursday's closing price of $167.78.

source: Apple

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121 Comments

1. BeersAndTech

Posts: 95; Member since: Sep 28, 2015

Apple is killing despite the silly, stupid, fat, incompetent haters. iPhone X is the best phone available. #RecordRevenues

9. sgodsell

Posts: 6835; Member since: Mar 16, 2013

Btw it's not haters, it's about the truth. Apple is not killing it. They are stagnant at best, but their sales fell overall. 216 million iPhones last year, and this year Apple lost more market share and there overall sales fell short of meeting last year's goal by 2 million iPhones. Q4 2011 Android 76, Apple 37, W7WM 2.7 Q1 2012 Android 81, Apple 35.1, W7WM 2.7 Q2 2012 Android 104, Apple 26.1, W7WM 5.4 Q3 2012 Android 122, Apple 26.9, W7WM 4 Q4 2012 Android 152, Apple 47.8, W7/8 6.1. Q1 2013 Android 167, Apple 37.5, W7/8 5.9. Q2 2013 Android 177, Apple 31.2, W7/8 7.4 Q3 2013 Android 205, Apple 33.8, W7/8 8.9 Q4 2013 Android 215, Apple 51, W7/8 8.2 Q1 2014 Android 220, Apple 43.7, WP 7.6 Q2 2014 Android 255, Apple 35.2, WP 7.4 Q3 2014 Android 265, Apple 39.3, WP 8.4 Q4 2014 Android 285, Apple 74.5, WP 10.2 Q1 2015 Android 270, Apple 61.2, WP 7.2 Q2 2015 Android 275, Apple 47.5 Q3 2015 Android 298, Apple 48 Q4 2015 Android 305, Apple 74.8 Q1 2016 Android 276, Apple 51.2 Q2 2016 Android 289, Apple 40.4 Q3 2016 Android 309, Apple 45.5 Q4 2016 Android 339, Apple 78.3 Q1 2017 Android 328, Apple 51.6 Q2 2017 Android 322, Apple 41 Q3 2017 Android 335, Apple 44.4 Q4 2017 Android ___, Apple 77.3 Still waiting for Android sales for last quarter. But if you notice Android keeps growing, and Apple is falling. I know you can call me what ever. I don't care really, but if the Truth makes me look like a hater, so be it. As far as being incompetent, well I will leave that in your capable hands. As far as #RecordRevenues are concerned, that's great. So what happens if Apple goes below 200 million and jacks the prices again to make even more record profits. At what point do you say Apple is not growing in market share?

10. toukale

Posts: 611; Member since: Jun 10, 2015

Oh, another one of those market shares police. How is market shares saving any of those android vendors? The only part of android that's growing is the cheap part. Apple have a lock down on the part they care about, which is the high end, and they have the profits to show it. Some likes to play the market shares game, then let me point you the the profit shares game, because Apple is killing everyone there. Look, I have no dog in this fight but let's stop with this nonsense. Some folks don't like Apple and that's fine and their rights, but let's stop this non sense like Apple is going anywhere. They have enough money to do nothing for the next decade and they would still be around, so save your doomed and gloomed.

11. Finalflash

Posts: 4062; Member since: Jul 23, 2013

It doesn't save the vendors. It does save the consumers though. We have a plethora of devices with new and unique styles, features, strengths, etc. all at amazing price points. iFans have a growing Apple cash horde and fewer features to look forward to. Besides, most of the majors are making money. Google is making money, Samsung is making money, Huawei and Xiomi are making money. They don't make Apple levels of money, but if all Apple gives its fans after making that much money is fewer features and more throttling...then I hope they never make Apple levels of money.

15. toukale

Posts: 611; Member since: Jun 10, 2015

Oh get off your high horse. All those companies you speak of have proving time after time they have Apple envy. They just can't do what Apple does, that's all. None of those companies are non profits, they all try to make as much money they can get away with. You can try to justify some companies because it makes you feel good (whatever you need to tell yourself to sleep at night). What I do know is that they are all after my hard earned cash.

50. AxelFoley unregistered

...and Samsung will probably have higher profits than Apple in 3 o f 4 quarters this year. Then what will your pride in Apple's proifits be based on? http://www.telegraph.co.uk/technology/2017/07/07/samsung-profits-set-overtake-apple-first-time-smartphone-era/

51. kiko007

Posts: 7489; Member since: Feb 17, 2016

"However, unlike Apple, Samsung does not make the majority of its profits from smartphones. Most of the increase is likely to have been driven by the company's mammoth display and microchip manufacturing division, with demand for electronics and computer servers surging." Considering the nature of Samsung's cabal, that isn't all that impressive.

72. makatijules

Posts: 835; Member since: Dec 11, 2017

Actually when you consider Apple sells one product in 200+ countries and some distributes and sells 100s of products in the same and more countries, and the fact they have fa ykriws, data ce hers, 300,000 employees and far more overhead than any other company on the planet, then in the proper perspective it's a lot of money. Name one company that distro it's a 100s of product and has all that overhead?! There is not one single comps y that is physically bigger than Samsung. They may be bigger in money and assets, but that it.

111. ph00ny

Posts: 1993; Member since: May 26, 2011

and Apple's number doesn't include appstore, iMac, MBP, MBA, etc I guess they're not that impressive if you say it that way

54. toukale

Posts: 611; Member since: Jun 10, 2015

You can play that game if you like, we are talking about Samsung total, not their mobile division. Their mobile division that competes with Apple are not even on the same planet. Try that again. Beside wake us up when that happens. That $20 billion a quarter that Apple did this one quarter only will take some time for Samsung to reach.

57. AxelFoley unregistered

You're either concerned with profits or you're not. As a consumer who will not be getting a dividend check from either, I would feel pretty stupid if I were bragging about the amount of money a company marked up on me to make profits in a single product category on 11% market share You guys are the only people on the planet that walk out of a car dealership bragging about how much you overpaid the car salesman. Meanwhile, as my man Kiko pointed out, our devices get higher cost hardware (according to bill of materials), at lower costs all because of what Apple charges you for the Samsung hardware that runs the device in your hand right now. So, thanks for being dumb. We appreciate it.

135. Marcwand3l

Posts: 414; Member since: May 08, 2017

>They just can't do what Apple does

33. ColinW

Posts: 412; Member since: Jun 04, 2014

Then why was Samsungs results, you know the biggest supplier of Android (as well as all) phones in the world reporting sales at the lower end falling, while that was more than balanced by sales of its higher priced models? It is stupid to suggest Apple is doomed as a company, but iPhones sales are not growing in a rising market and Apple is getting less and less innovative in its hardware and its software standards are slipping fast. This is worrying for investors thinking longer term.

55. toukale

Posts: 611; Member since: Jun 10, 2015

That same argument should be made for Samsung, but no one cares since you know, they are not Apple and only Apple is doomed.

75. midan

Posts: 2574; Member since: Oct 09, 2017

"It is stupid to suggest Apple is doomed as a company, but iPhones sales are not growing in a rising market and Apple is getting less and less innovative in its hardware and its software standards are slipping fast. This is worrying for investors thinking longer term." Apple is lot more than iPhone sales. And i see investors finally starting to understand it, exactly in long term. APPL after stock was up 3.4%

46. sgodsell

Posts: 6835; Member since: Mar 16, 2013

Even if Android grows in the cheaper smartphones. The thing is OEMs make better specced less expensive smartphones all the time. You can buy a good Android smartphone for $250 or less, like a Moto G5 plus that has more ram, with roughly the same storage as an iPhone 8 plus, it even has the same size display with the same resolution display, and the same LTE speeds. It even has a quick charger, and USB-C. Yet the iPhone 8 plus costs almost 4 times the price of the Moto G5 plus. It's no secret that Apple is a greedy company. Plus Apple cares more about its shareholders than its customers. It clearly shows. As if it costs over $500 to replace a glass back on the iPhone X or over $400 for the iPhone 8 plus. There was even talks of Apple introducing a mid range iPhone recently. Why would Apple look into that? Because people can easily see that Apple charging way too much for what you are getting. If Apple did get into the mid range market segment. Then how many people would say forget buying a higher priced iPhone, because I can run everything with a lower priced iPhone. Apple's worst enemy is themselves, and the market they created.

49. palmguy

Posts: 962; Member since: Mar 22, 2011

Apple is killing everyone there. Yes! Yes! Taking all our money! :-) Seriously though. Apple sells 100 phones, makes millions. Android OEM sells millions of phones, makes 100 dollars. Apple sells 50 phones money bins shrinks dramatically. Android OEM didn't make much to begin with.

73. makatijules

Posts: 835; Member since: Dec 11, 2017

Apple has exclusive control.of iOS They have e dry iOS user 100% lo ked in. While OEMs like Samsung have to fight hard k owing 1000 other comp oes I've the same software and could easily take your place Apple can charge whatever and people will buy it because if you want iOS you don't have any other choice. Apple spends less on R and D and charges 4 times what the phone cost to make, charge outrageous repair cost. $500 to repair a pho e that cost them $380 TO make? $80 TO replace a $5.00 battery? In order to make accessories foe Apple products you have to pay lice sing fees. They even true for the SDK which no one else does. All the apps we get free iOS users have to pay for and the apps in most cases are 100% identical. They continue to charge more and give less. Which surely gets you profits. If that's worth it to be happy a out, enjoy.

87. Leo_MC

Posts: 6616; Member since: Dec 02, 2011

People couldn't care less about iOS and Android, they care about the brand that companies have created, they care about iPhone, Galaxy and that's about it. People have a choice for iOS: they can buy cheap 400$ iPhone 6 or SE, but they DON"T, because Apple buyers want top quality and are willing to pay for it.

13. c.m.s

Posts: 217; Member since: Dec 10, 2017

You are comparing Apples to Oranges. Of course the total numbers of Androids sold will be alot higher than those if Apples. Its an OS compared to one manufacturer. And the large majority of those Android phones are really cheap ones, a segment that Apple does not even compete in. Apple is without a doubt in the top spot when it comes to high-end phones. And yes, sorry but for one that has not been reading these comments for long you do sure look like I hater, can't remember seeing you comment anything else that bad things about Apple ;)

17. fyah_king unregistered

It's OS VS OS. Lol

35. ColinW

Posts: 412; Member since: Jun 04, 2014

Is Apple in top spot when talking about high-end products? If you matched all the Android phones with the same quality, build and specs of the equivalent iPhones there is no doubt in my mind that they would be more than the total sales of all iPhones.

14. DolmioMan

Posts: 295; Member since: Jan 08, 2018

Compare that to individual OEMs bud and see who’s top.

59. iushnt

Posts: 3060; Member since: Feb 06, 2013

Pat on Samsung on some quarters and lower than Samsung on some quarters.

62. piyath

Posts: 2445; Member since: Mar 23, 2012

Take a look at your beloved android market, it lost market share to Apple in the USA and many more countries....LOL Android is a mess right now and it's ASP is like $250 LMAO

63. piyath

Posts: 2445; Member since: Mar 23, 2012

Apple's Q1 2018 1 week shorter this time, 13 weeks instead of 14 weeks and that played a huge role in that 1 million iPhone sales loss. Apple normally sells 3-5 million per week average in the fall quarter. So your useless illustrations show nothing but success for the Apple.

64. piyath

Posts: 2445; Member since: Mar 23, 2012

According to this maniac: Apple = Entire Android market. (samsung, nokia, sony, lg, motorola, huawei, xiaomi, lenovo, google, acer, asus, oppo, oneplus, meizu, blackberry, gionee, vivo, leeco, panasonic, hp, yu, verykool, maxwest, plum etc etc etc..............) This is the all the smartphone brands in the world country wise. Apple single handedly compete with all of the android hoard. So your graph tells nothing at all. It's just blatant ignorance and stupidity just like PC Fake News these days.https://en.wikipedia.org/wiki/List_of_mobile_phone_makers_by_country

71. iushnt

Posts: 3060; Member since: Feb 06, 2013

It’s okay bro it’s okay, it doesn’t hurt me to make you happy. Apple is the best by any means. Nothing is greater than Apple .

47. Phullofphil

Posts: 1746; Member since: Feb 10, 2009

Everybody that is crying about Apple doing bad or what ever negative thing they have to say are in complete denial. They are making tones of money and the numbers prove it. Anybody who says isheep Ifan or whatever stupid name they can think of say completely stupid crap with facts if there are any that are completely takin out of context or stretched to a lot of lie with a little truth stop the stupid iOS vs android war you are all idiots. Go pick the phone you like and shut up. Start talking about somthing more farward thinking instead of crybaby idiotic talk. Android and iOS are both great and android has a lot of great phones. To each there own. Effing childish nipple sucking children.

69. htcisthebest

Posts: 434; Member since: Nov 15, 2011

You are saying the phone that copies the Galaxy S8's full screen design, lacks an LED notification light and has a disgraceful notch on the top, is the best phone available? Nice try.

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