WSJ: Apple is annoying some iPhone owners by constantly pushing Apple Pay on them

WSJ: Apple is annoying some iPhone owners by constantly pushing Apple Pay on them
If you're an Apple iPhone user, you might have noticed the red circular badge on the Settings icon seen on the home screen. Tapping on the icon reveals a message from Apple reminding you to provide one of your credit card numbers to use with mobile payment service Apple Pay. If you're not interested in the feature, you are doomed to see that red badge taunting and teasing you until you finally cave and set up Apple Pay. According to Research 451, 34% of new iPhone users link a card to Apple Pay during the setup process.

Apple is obviously in the midst of what some would term an "aggressive" campaign to push Apple Pay. The dot is so annoying to one Apple iPhone 6 user that he is thinking about trading in his phone for a Google Pixel. The company obviously feels that it is worth it to annoy iPhone users. After all, Apple receives .15% of the amount of a credit card transaction that is completed using Apple Pay. The tech giant receives a flat amount for each debit card transaction that uses the mobile payment feature.

Apple's services businesses generated $29 billion in revenue during its last fiscal year, and the company wants to raise it to $40 billion by fiscal 2020. If the increase in Apple Pay enrollment since last September's launch of iOS 11 is any indication, Apple is moving in the right direction. According to venture capital firm Loup Ventures, in the immediate aftermath of iOS 11's launch, 2 million users were signing up for Apple Pay each week. That was up sharply from the previous weekly figure of 750,000. The number of weekly additions to Apple Pay membership has since slipped a bit to 1.5 million.

It is a numbers game for Apple. If more iPhone users complete the Apple Pay setup process, there will be more transactions that use Apple Pay at the register. And as that occurs, Apple's take will continue to grow. It is no coincidence that in the midst of this aggressive push by Apple to add more Apple Pay users, the company's latest commercials for the iPhone have featured its mobile payment service.

source: WSJ

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11 Comments

1. cncrim

Posts: 1588; Member since: Aug 15, 2011

I don’t it is as annoy as update. What I am annoying a lot is software update and iCloud login keep popup, and the only option you got is setting or cancel, keep pop up every 30secs.

2. gigicoaste

Posts: 457; Member since: Feb 21, 2016

"some IPhone users" like only few users are seing this.. or is on all Iphones?

4. black.inco unregistered

I believe it is on all iPhones or at least the majority. All of my friends had it, including myself. I finally gave in and added my card to Apple Pay so that the notification would go away because I did find it a bit annoying. Though I have not nor intend to use the service.

5. Alan01

Posts: 621; Member since: Mar 21, 2012

The word some in the headline refers to "some" iPhone owners are annoyed. As far as I know, it is on all iPhone units. Regards, Alan Friedman

6. gigicoaste

Posts: 457; Member since: Feb 21, 2016

Thanks for explanation. You should rephrase in that case, exactly you did in the comment.. makes it more clear.

8. lyndon420

Posts: 6821; Member since: Jul 11, 2012

I'm gonna go out on a limb and assume that 'some iPhone users' implies basically everyone who hasn't surrendered their cards yet. Can't see how anyone wouldn't find this annoying.

9. wie155

Posts: 38; Member since: Sep 24, 2012

The tittle could be : iPhone owners are going to be annoyed as Apple is constantly pushing Apple Pay on them. But you are not a native English speaker, as I am, so yeah.

3. palmguy

Posts: 982; Member since: Mar 22, 2011

Apple's saying, mo money, mo money, mo money!

7. DizzysEat

Posts: 15; Member since: Apr 05, 2018

So basically iPhone's version of Bixby?

10. xfire99

Posts: 1206; Member since: Mar 14, 2012

“Privacy to us is a human right,” Cook said. Cook said, "I wouldn’t be in this situation. We could make a ton of money if our customer was our product. We’ve elected not to do that." Oh yeah! Hypocrite.

11. tokuzumi

Posts: 1923; Member since: Aug 27, 2009

With the v11 update, I have the "1" in a circle in the corner of my settings app. It's requesting me to set up Apple Pay. It's not annoying, but if I were someone who had to take care of all apps that have a notification, this could be an issue, since it won't go away unless you set up Apple Pay.

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